Are you in search of a builder platform that can let you create an effectively optimized landing page without the need to do a lot of work?
There are many platforms today that can do this, including Instapage.
Instapage is packed with tons of high-quality features, neat-looking templates, user-friendly building tools, and easy integrations. Is it the right fit for your business?
It is as efficient as they claim when creating conversion-focused landing pages. Is it worth the investment? All of this and more will be answered in our Instapage review.
We will also cover all features and tools that it offers, as well how it can help you achieve your goals.
Are you passionate about the future for your business? Let’s see if Instapage is right for you.
For those of you who prefer a more visual experience, here is a video review by Marketing Island’s YouTube channel. Do check out our article below, however, because it has a comprehensive overview of Instapage.
A Brief Overview Add Instapage User
Instapage is a premium online marketing and advertising platform that offers a host of tools and functions aimed at increasing the conversion rate.
Instapage is a leader in post-click optimization since 2012. Why is this?
It comes with an optimized advanced landing page builder. It’s equipped with templates ready for use and easily accessible tools, from the drag-and-drop interface to wide selections of widgets and stock images to helpful analytics tools.
Everything is streamlined to be user-friendly, even for beginners who may not be too familiar with encoding and creating landing pages from scratch!
Instapage also allows you to try out personalization and experimentation options such as A/B testing, collaboration and integration tools, accurate analytics systems such as HeatMap, and a swift hosting system.
It’s not just the leading page builder that Instapage has only been known for – its focus on conversion is the platform’s key selling point.
Instapage landing pages result in a 16% customer conversion rate, which is higher than the 4% rate for pages created without any premium builders.
Now that we’ve covered the overview of what Instapage is and how many features they offer, let’s dive deeper into those handy tools that make up the platform! Add Instapage User
Once you log in to Instapage for the first time, the first thing you will notice is the dashboard, which will give you brief calculated details of your landing page, including the number of visitors, the conversion rate, and PostClick score.
There are many major tools and features there waiting for you to try out, from Landing Pages and Personalization to Experiments and Analytics, and all the way to the inbox and other account settings.
With Instapage, you don’t just get to create a new landing page. To organize multiple pages, you can also create a Group folder.
Landing Page Builder
Instapage’s landing pages editor is one of the most powerful and easy-to-use builders. But how true is this statement? Let’s take a closer look at the features and functions of this device.
Instapage comes packed with a wide selection of over 200 professional pre-made templates.
Apart from the full landing page template, there are also different kinds of themes, such as Two-step, Click-through, and even Thank You templates!
What makes this feature on Instapage unique from the rest is you can arrange everything literally anywhere, without worrying about being locked to a grid layout! Instapage allows you the same freedom that other page builders don’t allow.
Although you can place items anywhere you want, Instapage provides visual markers that will help you determine where they should be. Think of the builder as the landing page equivalent to Photoshop or Illustrator.
Widgets and Instablocks
Creating multiple pages? Instapage offers a time-saving feature called Instablocks. This allows you to reuse assets without having to create them from scratch.
You don’t just get to create custom blocks; you can also make full-on block templates with layouts and goals. If you’ve used Adobe CC software, you may be familiar with this kind of interface!
Instapage also has a range of widgets for your landing page. There are many types, including headlines, forms and buttons, timers and HTML widgets. You can also upload images and videos.
Mobile Landing Pages
Instapage allows you to make a mobile version your landing page. Simply switch from desktop view to mobile and the editor will generate a phone-friendly layout. You can then make some adjustments.
Analytics and Testing
Instapage is top-notch when it comes to delivering analytic reports, with accommodating tools to keep you on track on how your landing page is performing.
The dashboard provides information about visitor data, conversions and the conversion rate. Let’s talk more about that now.
Instapage’s Analytics section provides detailed information about these rates using graphs and other visual aids to give users a better perspective. A data chart is accessible whenever you’re running split tests, packed with accurate percentages and rates. Google Analytics can be integrated to provide additional insight into your data.
You also get to monitor lead generator details, as well as the PostClick score, which you can only see if you connect to a Google Ads account. You can also check the activities of visitors within your landing pages with the built-in heatmap.
Instapage offers A/B Split Testing, which allows you to test various page variants to determine which one is the most effective. This helps ensure that your landing page is optimized to attract visitors.
Split testing is a great way to ensure that your page generates enough traffic to meet your conversion goals. Add Instapage User
Publishing and Integration
Once you’re satisfied with your landing page, you can publish it on any of the following site platforms, including:
- On your own custom domain
- On a WordPress website (via a free plug-in)
- Drupal websites
You can also plublish the page as a demo for testing purposes, but it’s recommended to use another domain to do so.
Activating the plug-in frees you from having to publish on your WordPress website. Although it seems simple, it is not easy. It takes a while depending on your internet speed to make it work.
Instapage allows you to integrate with a wide range of third-party platforms, allowing for an enhanced user experience. This includes e-mail marketing and analytics services. You can also connect to more services with the help of the web server Zipier
Apart from its awesome page builder, crazy accurate analytic readings, and other fully optimized features, Instapage has a lot more tools than you’d expect! Here are some that can help you make the most out of creating hit landing pages:
- Collaboration tools for teams including Comment Mode for you and your teammates to leave feedback on certain elements of the page
- Google AMP support for mobile landing pages to load quicker without completely affecting their design and conversation optimization
- Quick and easy integration with Google AdWords to further track your pages’ return of investment (ROI) and its effectiveness
Instapage comes with two pricing plans, each named Building (Business) and Converting (Enterprise).
If you pay annually, the Building plan will cost $199 per month and $299 monthly. You will need to pay an upfront price of approximately $2,388, but this is a better deal than paying monthly.
It includes everything you need to create engaging pages with Instapage’s essential features and tools, such as the Customer Success Manager which gives users advice on finding their strategy, and much more.
With the Converting plan, you don’t just get all the standard features, but also the opportunity to use advanced ones such as 1:1 ad-to-page personalization, heatmaps, and global blocks among others.
What’s great about it is that the configuration is both unique and customizable, as it’s built to be based on your specific needs. The price will also reflect on how many features you may need.
All of these make up the reason why the Converting plan is highly recommended by large-scale businesses. Add Instapage User
Instapage offers a 14-day free trial. To access the offer, you will need to first enter your payment details. You can get automatically billed once you like it so far and decide to continue onward.
Should you not feel fully satisfied with the service, you can cancel it right away.
Both the pros and cons
Instapage may be a useful platform that’s perfect for your marketing needs, but do you think this is the one you’ve been looking for?
Here is a full list of pros and cons you should consider:
- Instapage has an easy-to-use design interface with professional pre-made templates and blocks.
- There are tons of reporting data and built-in tools within your reach.
- It is easy to create split and A/B tests, as well as other experiments.
- It integrates seamlessly with many services and offers a variety of landing page publishing options.
- It also has mobile support for your pages, plus responsive customer service whenever you need it.
- The steep price range starting at does not look as promising for smaller-scale businesses and blogs.
- There is a lack of variety with landing page templates, unlike other platforms that offer similar services as Instapage.
- If you choose to go with the Building plan, there are a few tools and features that you may not have access to.
- The WordPress plug-in tends to not be as straightforward as some hope it to be.
Instapage is an excellent landing page creator that offers many useful features that can be added to your business strategy.
It is easy to integrate your landing page with your site domain. This takes care of all hosting issues without hassle. If you have to activate the plug-in for publishing on a WordPress website, it may take longer.
It’s not just the page builder that makes it stand apart from others. Conversion and analytics are important points that make the platform unique.
Its advanced optimization tools start at $199 and are ideal for businesses that want to attract more visitors and reach higher goals.
If you’re a small business, the price may come off as quite steep, but that doesn’t mean you can’t use it. Instapage is still available for you to try. You will need to make more financial investments.
Are you looking for alternatives that offer similar features to Instapage but are less expensive? You may give Unbounce and Leadpages a try instead!
Frequently Asked Questions (FAQ) Add Instapage User
How many users does Instapage have?
Instapage had 16,000 customers in 2022 as of this year, based upon reports from the Latka databank.
Can Instapage integrate with Shopify?
Zapier is a great tool to integrate your Instapage-made landing pages with Shopify’s e-commerce platform
Are landing pages free?
With Instapage, making a landing page is not free – it comes at a cost in the form of periodic payments.
offers a free builder that allows you to create landing pages. This includes the likes of ConvertKit, Carrd, ConvertFlow, etc.
Why do I need landing pages?
In attracting target audiences, landing pages are proven to be a big help. Because they are focused on one goal, or call to action (CTA), landing pages convert more traffic than standard websites.
A landing page is more focused and has fewer links.