Adding Adwords Conversion Tracking For Instapage

instapage-reviews

Are you looking for a platform that will allow you to create a landing page with minimal effort?

There are many platforms today that can do this, including Instapage.

Instapage has a lot of great features, clean-looking templates and user-friendly integrations. But is it a good match for your business?

Is it as effective as they claim in making conversion-focused landing pages? Is it worth the investment? We’ll answer all of that in this review on Instapage right here!

We will also cover all features and tools that it offers, as well how it can help you achieve your goals.

Passionate about the future of your business? Let’s find out if Instapage is the one for you!

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For those of you who prefer a more visual experience, here is a video review by Marketing Island’s YouTube channel. To get a comprehensive overview of Instapage, you may still want to check out our article below.

A brief overview Adding Adwords Conversion Tracking For Instapage

Instapage is a premium online marketing and advertising platform that offers a host of tools and functions aimed at increasing the conversion rate.

Instapage is a leader in post-click optimization since 2012. Why so?

It comes with an optimized advanced landing page builder. It comes with ready-to-use templates and easy-to-use tools. These include the drag-and drop interface, a wide range of stock images and widgets, and helpful analytics tools.

Everything is streamlined to be user-friendly, even for beginners who may not be too familiar with encoding and creating landing pages from scratch!

Instapage allows you to experiment with personalization and experimentation, such as collaboration and integration tools, A/B testing and collaboration, as well as precise analytics systems like HeatMap and a quick hosting system.

Instapage is not only the best page builder, but its main selling point is its focus on conversion.

Landing pages made through Instapage result in an average customer conversion rate of 16%, a bigger number compared to the 4% rate if made without the help of any premium builder service.

Features

Now that we’ve covered the overview of what Instapage is and how many features they offer, let’s dive deeper into those handy tools that make up the platform! Adding Adwords Conversion Tracking For Instapage

Adding Adwords Conversion Tracking For Instapage

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User Experience

Dashboard

Once you log in to Instapage for the first time, the first thing you will notice is the dashboard, which will give you brief calculated details of your landing page, including the number of visitors, the conversion rate, and PostClick score.

You will find many great tools and features waiting to be tried, including Experiments and Analytics, Personalization, Landing Pages, and Experiments.

Instapage allows you to create new landing pages. To organize multiple pages, you can also create a Group folder.

Landing Page Builder

Instapage’s landing pages editor is one of the most powerful and easy-to-use builders. How true is that statement? Let’s take a closer look at the features and functions of this device.

Templates

Instapage includes over 200 pre-made templates for professionals.

There are many themes available, including the complete landing page template.

Drag-and-drop Interface

Instapage’s unique feature is that you can arrange everything anywhere. Other page builders wouldn’t always allow you to have the same freedom as Instapage has.

Although you can place items anywhere you want, Instapage provides visual markers that will help you determine where they should be. The builder is like Illustrator or Photoshop for landing pages.

Widgets and Instablocks

Multiple pages can be created? Instapage has a time-saving feature in the form of Instablocks, where you get to reuse assets without the need to make them again from scratch.

You don’t just get to create custom blocks; you can also make full-on block templates with layouts and goals. This interface may look familiar to anyone who has used Adobe CC software.

Instapage offers a variety of widgets to enhance your landing page. There are many different kinds such as headlines, forms, buttons, timers, and HTML widgets, as well as images and videos.

Mobile Landing Pages

What’s great about using Instapage is that you can have the option to create a mobile version of your landing page! Simply switch from desktop view to mobile and the editor will generate a phone-friendly layout. You can then make some adjustments.

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Analytics and Testing

Instapage delivers top-quality analytic reports with helpful tools that will keep you in the loop about how your landing pages are performing.

As previously mentioned, the dashboard contains brief data details from visitor and conversion counts to the conversion rate. Let’s talk more about that now.

Instapage’s dedicated Analytics section gives users detailed information on those rates through the use of graphs and other visual aids for a clearer perspective. Split tests can be accessed with a data chart that shows exact percentages and rates. You can also integrate with Google Analytics for even more insight on your data!

You can also monitor the details of lead generators, as well as their PostClick score. This information is only available if you have a Google Ads account. You can also check the activities of visitors within your landing pages with the built-in heatmap.

To ensure a fully optimized landing page that can easily attract visitors, Instapage provides A/B split testing, where you essentially get to test different page variations to see which one performs the best.

Split testing is a great way to ensure that your page generates enough traffic to meet your conversion goals. Adding Adwords Conversion Tracking For Instapage

Publishing and Integration

Once you’re satisfied with your landing page, you can publish it on any of the following site platforms, including:

  • Your own domain
  • On a WordPress website (via a free plug-in)
  • On a Drupal website

For testing purposes, you can also plblish the page. However, it is recommended that you use another domain.

Publishing on your WordPress site is made possible by activating the free plug-in. As simple as it may seem, there are quite a few hurdles, plus a few hours depending on the internet speed, to get it to work.

Instapage lets you integrate with a long list of third-party platforms for a more enhanced user experience from e-mail marketing services to analytics solutions. You can also connect to more services with the help of the web server Zipier

Other Features

Apart from its awesome page builder, crazy accurate analytic readings, and other fully optimized features, Instapage has a lot more tools than you’d expect! Here are some that can help you make the most out of creating hit landing pages:

  1. Collaboration tools for teams including Comment Mode for you and your teammates to leave feedback on certain elements of the page
  2. Google AMP support for mobile landing pages to load quicker without completely affecting their design and conversation optimization
  3. Easy integration with Google AdWords for tracking your pages’ ROI (return on investment) and effectiveness

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Pricing

Instapage comes with two pricing plans, each named Building (Business) and Converting (Enterprise).

Building Plan

If you pay annually, the Building plan will cost $199 per month and $299 monthly. You will need to pay an upfront price of approximately $2,388, but this is a better deal than paying monthly.

It includes everything you need to create engaging pages with Instapage’s essential features and tools, such as the Customer Success Manager which gives users advice on finding their strategy, and much more.

Converting Plan

The Converting plan offers more than just the standard features. You can also use advanced features such as heatmaps and 1:1 ad to page personalization.

What’s great about it is that the configuration is both unique and customizable, as it’s built to be based on your specific needs. The price will also reflect on how many features you may need.

These are the reasons why large-scale companies recommend the Converting Plan. Adding Adwords Conversion Tracking For Instapage

Free Trial

Instapage offers a 14-day free trial. To access the offer, you will need to first enter your payment details. You can get automatically billed once you like it so far and decide to continue onward.

Should you not feel fully satisfied with the service, you can cancel it right away.

Pros and Cons

Instapage may be a useful platform that’s perfect for your marketing needs, but do you think this is the one you’ve been looking for?

Here is a full list of pros and cons you should consider:

Pros

  • Instapage offers an intuitive design interface and professional-grade templates and blocks.
  • There are tons of reporting data and built-in tools within your reach.
  • Creating A/B and split tests and other experiments are made simple.
  • It integrates seamlessly with many services and offers a variety of landing page publishing options.
  • It also has mobile support for your pages, plus responsive customer service whenever you need it.

Cons

  • Blogs and small businesses are not as likely to benefit from the high price range that starts at.
  • Landing page templates are limited in variety, which is not the case with other platforms like Instapage.
  • If you choose to go with the Building plan, there are a few tools and features that you may not have access to.
  • The WordPress plug-in tends to not be as straightforward as some hope it to be.

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Final Thoughts

Instapage is an excellent landing page creator that offers many useful features that can be added to your business strategy.

It is easy to integrate your landing page with your site domain. This takes care of all hosting issues without hassle. If you have to activate the plug-in for publishing on a WordPress website, it may take longer.

It’s not just the page builder that makes it stand apart from others. Conversion and analytics are important points that make the platform unique.

Its advanced optimization tools start at $199 and are ideal for businesses that want to attract more visitors and reach higher goals.

If you’re a small business, the price may come off as quite steep, but that doesn’t mean you can’t use it. You can still give Instapage a try! You will need to make more financial investments.

Looking for cheaper alternatives with similar features as Instapage? You may give Unbounce and Leadpages a try instead!

Frequently Asked Questions (FAQ) Adding Adwords Conversion Tracking For Instapage

How many users does Instapage have?

Instapage had 16,000 customers in 2022 as of this year, based upon reports from the Latka databank.

Is Instapage compatible with Shopify

If you’re planning on integrating your Instapage-made landing page with the e-commerce platform Shopify, you can do so with the help of Zapier!

Are landing pages free?

Instapage makes it difficult to create landing pages. Instead, you pay a monthly fee.

If you’re looking for a builder that lets you create landing pages for free, there are plenty for you to try out. ConvertKit and ConvertFlow are all examples.

Why do I need landing pages?

Landing pages have been proven to be very helpful in attracting targeted audiences. Because they are focused on one goal, or call to action (CTA), landing pages convert more traffic than standard websites.

A landing page is more focused and has fewer links.

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