Are you in search of a builder platform that can let you create an effectively optimized landing page without the need to do a lot of work?
Today, there are plenty of platforms that deliver just that, and Instapage is a great example.
Instapage is packed with tons of high-quality features, neat-looking templates, user-friendly building tools, and easy integrations. But is it a good match for your business?
It is as efficient as they claim when creating conversion-focused landing pages. Is it worth the investment? All of this and more will be answered in our Instapage review.
We’ll also be covering all the features and tools it has, as well as how it can reach your goals to greater heights.
Are you passionate about the future for your business? Let’s see if Instapage is right for you.
For those of you who prefer a more visual experience, here is a video review by Marketing Island’s YouTube channel. Do check out our article below, however, because it has a comprehensive overview of Instapage.
A Brief Overview How To Add Instapage Code To WordPress Site
Instapage is a premium online marketing and advertising platform that offers a host of tools and functions aimed at increasing the conversion rate.
Instapage is a leader in post-click optimization since 2012. Why is this?
It comes with an optimized advanced landing page builder. It’s equipped with templates ready for use and easily accessible tools, from the drag-and-drop interface to wide selections of widgets and stock images to helpful analytics tools.
Everything is streamlined to be user-friendly, even for beginners who may not be too familiar with encoding and creating landing pages from scratch!
Instapage allows you to experiment with personalization and experimentation, such as collaboration and integration tools, A/B testing and collaboration, as well as precise analytics systems like HeatMap and a quick hosting system.
It’s not just the leading page builder that Instapage has only been known for – its focus on conversion is the platform’s key selling point.
Instapage landing pages result in a 16% customer conversion rate, which is higher than the 4% rate for pages created without any premium builders.
We’ve now covered what Instapage is, and the features that they offer. Let’s get into the useful tools that make up this platform! How To Add Instapage Code To WordPress Site
When you log in to Instapage, the dashboard will be your first notice. This dashboard will show you a summary of your landing pages, including conversion rates, visitors and PostClick scores.
You will find many great tools and features waiting to be tried, including Experiments and Analytics, Personalization, Landing Pages, and Experiments.
With Instapage, you don’t just get to create a new landing page. To organize multiple pages, you can also create a Group folder.
Landing Page Builder
Instapage’s landing page editor is among the most powerful yet easy-to-use builders out there. How true is that statement? We’ll take a close look at its features and functions right now!
Instapage comes packed with a wide selection of over 200 professional pre-made templates.
Apart from the full landing page template, there are also different kinds of themes, such as Two-step, Click-through, and even Thank You templates!
What makes this feature on Instapage unique from the rest is you can arrange everything literally anywhere, without worrying about being locked to a grid layout! Other page builders wouldn’t always allow you to have the same freedom as Instapage has.
Although you can place items anywhere you want, Instapage provides visual markers that will help you determine where they should be. The builder is like Illustrator or Photoshop for landing pages.
Widgets and Instablocks
Multiple pages can be created? Instapage has a time-saving feature in the form of Instablocks, where you get to reuse assets without the need to make them again from scratch.
You don’t just get to create custom blocks; you can also make full-on block templates with layouts and goals. This interface may look familiar to anyone who has used Adobe CC software.
Instapage offers a variety of widgets to enhance your landing page. There are many types, including headlines, forms and buttons, timers and HTML widgets. You can also upload images and videos.
Mobile Landing Pages
What’s great about using Instapage is that you can have the option to create a mobile version of your landing page! Just switch the view from desktop to mobile, and the editor will automatically generate a phone-friendly layout, where you can then put in a few adjustments.
Analytics and Testing
Instapage is top-notch when it comes to delivering analytic reports, with accommodating tools to keep you on track on how your landing page is performing.
The dashboard provides information about visitor data, conversions and the conversion rate. Let’s discuss further on that right now.
Instapage’s Analytics section provides detailed information about these rates using graphs and other visual aids to give users a better perspective. A data chart is accessible whenever you’re running split tests, packed with accurate percentages and rates. Google Analytics can be integrated to provide additional insight into your data.
You also get to monitor lead generator details, as well as the PostClick score, which you can only see if you connect to a Google Ads account. Apart from those, there is a built-in heatmap that lets you check visitors’ activities within your landing page.
Instapage offers A/B Split Testing, which allows you to test various page variants to determine which one is the most effective. This helps ensure that your landing page is optimized to attract visitors.
Split testing is a great way to ensure that your page generates enough traffic to meet your conversion goals. How To Add Instapage Code To WordPress Site
Publishing and Integrations
Once you’re satisfied with your landing page, you can publish it on any of the following site platforms, including:
- Your own domain
- A WordPress website can be customized using a plug-in.
- Drupal websites
For testing purposes, you can also plblish the page. However, it is recommended that you use another domain.
Activating the plug-in frees you from having to publish on your WordPress website. Although it seems simple, it is not easy. It takes a while depending on your internet speed to make it work.
Instapage allows you to integrate with a wide range of third-party platforms, allowing for an enhanced user experience. This includes e-mail marketing and analytics services. And with the extra boost from the web server Zapier, you can connect to even more services!
Apart from its awesome page builder, crazy accurate analytic readings, and other fully optimized features, Instapage has a lot more tools than you’d expect! Here are some that can help you make the most out of creating hit landing pages:
- Collaboration tools for teams including Comment Mode for you and your teammates to leave feedback on certain elements of the page
- Google AMP support for mobile landing pages to load quicker without completely affecting their design and conversation optimization
- Quick and easy integration with Google AdWords to further track your pages’ return of investment (ROI) and its effectiveness
Instapage comes with two pricing plans, each named Building (Business) and Converting (Enterprise).
If you pay annually, the Building plan will cost $199 per month and $299 monthly. You will need to pay an upfront price of approximately $2,388, but this is a better deal than paying monthly.
It contains everything you need for engaging pages using Instapage’s key features and tools. This includes the Customer Success Manager, which offers users advice and guidance on how to find their strategy.
With the Converting plan, you don’t just get all the standard features, but also the opportunity to use advanced ones such as 1:1 ad-to-page personalization, heatmaps, and global blocks among others.
It’s unique and customizable. This is what makes it so great. The price will also reflect on how many features you may need.
These are the reasons why large-scale companies recommend the Converting Plan. How To Add Instapage Code To WordPress Site
Try it Free of Charge
Instapage has a 14-day trial offer, and you’d need to enter your payment details first to access it. Once you are satisfied with the service, you can be automatically billed and then decide to continue.
You can cancel the service at any time if you are not completely satisfied.
Both the pros and cons
Instapage is a great platform for marketing, but are you sure it’s the right one for you?
Here is a full list of pros and cons you should consider:
- Instapage has an easy-to-use design interface with professional pre-made templates and blocks.
- You have access to a lot of data and built-in tools.
- Creating A/B and split tests and other experiments are made simple.
- It offers seamless integration with all kinds of services, as well as a wide range of landing page publishing options.
- It also has mobile support for your pages, plus responsive customer service whenever you need it.
- Blogs and small businesses are not as likely to benefit from the high price range that starts at.
- Landing page templates are limited in variety, which is not the case with other platforms like Instapage.
- There is also a lack of features and tools should you decide to go for the Building plan.
- The WordPress plug-in is not always as simple as people hope.
Instapage is a great landing page builder with easily accessible features worth adding to your business strategy.
Integrating your landing page with your website domain requires less effort as it takes care of all the hostings without any hassle. However, when it comes to publishing on a WordPress site, you may encounter extra time in activating the plug-in, so a few improvements are suggested.
The page builder is not the only thing that makes it stand out from the rest – conversion and analytics are also important key points that make up the platform.
Its advanced optimization tools start at $199 and are ideal for businesses that want to attract more visitors and reach higher goals.
Even though the cost may seem high for small businesses, it doesn’t mean that you won’t be able to use it. Instapage is still available for you to try. It’s just that it requires more financial investments.
Are you looking for alternatives that offer similar features to Instapage but are less expensive? You might give Leadpages or Unbounce a shot instead.
Frequently Asked Questions (FAQ) How To Add Instapage Code To WordPress Site
What number of users does Instapage have
As of this year in 2022, Instapage has garnered 16,000 customers on average, with an annual churn rate of 72.00%, based on reports by the Latka database.
Can Instapage integrate with Shopify?
Zapier is a great tool to integrate your Instapage-made landing pages with Shopify’s e-commerce platform
Are landing pages free?
With Instapage, making a landing page is not free – it comes at a cost in the form of periodic payments.
offers a free builder that allows you to create landing pages. ConvertKit and ConvertFlow are all examples.
Why do I need landing pages?
Landing pages have been proven to be very helpful in attracting targeted audiences. Because they are focused on one goal, or call to action (CTA), landing pages convert more traffic than standard websites.
A normal website has all kinds of calls to action through many links, whereas a landing page has limited links, most of which lead to the desired goal.