Are you looking for a platform that will allow you to create a landing page with minimal effort?
Today, there are plenty of platforms that deliver just that, and Instapage is a great example.
Instapage has a lot of great features, clean-looking templates and user-friendly integrations. But is it a good match for your business?
Is it as effective as they claim in making conversion-focused landing pages? Will it be worth the money spent? We’ll answer all of that in this review on Instapage right here!
We’ll also be covering all the features and tools it has, as well as how it can reach your goals to greater heights.
Passionate about the future of your business? Let’s find out if Instapage is the one for you!
For those of you who prefer a more visual experience, here is a video review by Marketing Island’s YouTube channel. Do check out our article below, however, because it has a comprehensive overview of Instapage.
A Brief Overview Insert Accordion Instapage
Instapage is an online advertising and marketing platform that offers many tools and functions to increase conversion rates.
Since 2012, Instapage has been widely known as a leading name in post-click optimization. Why is this?
It comes with an optimized advanced landing page builder. It’s equipped with templates ready for use and easily accessible tools, from the drag-and-drop interface to wide selections of widgets and stock images to helpful analytics tools.
Everything is streamlined to be user-friendly, even for beginners who may not be too familiar with encoding and creating landing pages from scratch!
Instapage allows you to experiment with personalization and experimentation, such as collaboration and integration tools, A/B testing and collaboration, as well as precise analytics systems like HeatMap and a quick hosting system.
Instapage is not only the best page builder, but its main selling point is its focus on conversion.
Landing pages made through Instapage result in an average customer conversion rate of 16%, a bigger number compared to the 4% rate if made without the help of any premium builder service.
Now that we’ve covered the overview of what Instapage is and how many features they offer, let’s dive deeper into those handy tools that make up the platform! Insert Accordion Instapage
Once you log in to Instapage for the first time, the first thing you will notice is the dashboard, which will give you brief calculated details of your landing page, including the number of visitors, the conversion rate, and PostClick score.
There are many major tools and features there waiting for you to try out, from Landing Pages and Personalization to Experiments and Analytics, and all the way to the inbox and other account settings.
Instapage allows you to create new landing pages. To organize multiple pages, you can also create a Group folder.
Landing Page Builder
Instapage’s landing page editor is among the most powerful yet easy-to-use builders out there. How true is that statement? We’ll take a close look at its features and functions right now!
Instapage includes over 200 pre-made templates for professionals.
Apart from the full landing page template, there are also different kinds of themes, such as Two-step, Click-through, and even Thank You templates!
Instapage’s unique feature is that you can arrange everything anywhere. Instapage allows you the same freedom that other page builders don’t allow.
While you can place items freely even on top of each other, Instapage has visual markers to help you place where those items should be. The builder is like Illustrator or Photoshop for landing pages.
Instablocks and Widgets
Multiple pages can be created? Instapage offers a time-saving feature called Instablocks. This allows you to reuse assets without having to create them from scratch.
You don’t just get to create custom blocks; you can also make full-on block templates with layouts and goals. This interface may look familiar to anyone who has used Adobe CC software.
Instapage offers a variety of widgets to enhance your landing page. There are many different kinds such as headlines, forms, buttons, timers, and HTML widgets, as well as images and videos.
Mobile Landing Pages
Instapage allows you to make a mobile version your landing page. Simply switch from desktop view to mobile and the editor will generate a phone-friendly layout. You can then make some adjustments.
Analytics and Testing
Instapage is top-notch when it comes to delivering analytic reports, with accommodating tools to keep you on track on how your landing page is performing.
The dashboard provides information about visitor data, conversions and the conversion rate. Let’s discuss further on that right now.
Instapage’s Analytics section provides detailed information about these rates using graphs and other visual aids to give users a better perspective. Split tests can be accessed with a data chart that shows exact percentages and rates. You can also integrate with Google Analytics for even more insight on your data!
You can also monitor the details of lead generators, as well as their PostClick score. This information is only available if you have a Google Ads account. You can also check the activities of visitors within your landing pages with the built-in heatmap.
To ensure a fully optimized landing page that can easily attract visitors, Instapage provides A/B split testing, where you essentially get to test different page variations to see which one performs the best.
If your page ever doesn’t generate enough to reach your conversion goal, split testing can help you make sure it hits right where you want it. Insert Accordion Instapage
Publishing and Integration
After you are satisfied with your landing pages, you can publish them on any one of the following sites platforms:
- On your own custom domain
- On a WordPress website (via a free plug-in)
- Drupal websites
You can also plublish the page as a demo for testing purposes, but it’s recommended to use another domain to do so.
Activating the plug-in frees you from having to publish on your WordPress website. As simple as it may seem, there are quite a few hurdles, plus a few hours depending on the internet speed, to get it to work.
Instapage lets you integrate with a long list of third-party platforms for a more enhanced user experience from e-mail marketing services to analytics solutions. You can also connect to more services with the help of the web server Zipier
Apart from its awesome page builder, crazy accurate analytic readings, and other fully optimized features, Instapage has a lot more tools than you’d expect! These tools will help you create hit landing pages.
- Collaboration tools for teams including Comment Mode for you and your teammates to leave feedback on certain elements of the page
- Google AMP support mobile landing pages for faster loading without affecting design or conversation optimization
- Quick and easy integration with Google AdWords to further track your pages’ return of investment (ROI) and its effectiveness
Instapage comes with two pricing plans, each named Building (Business) and Converting (Enterprise).
The Building plan costs $199 per month if paid annually, and $299 if paid monthly. You will need to pay an upfront price of approximately $2,388, but this is a better deal than paying monthly.
It contains everything you need for engaging pages using Instapage’s key features and tools. This includes the Customer Success Manager, which offers users advice and guidance on how to find their strategy.
With the Converting plan, you don’t just get all the standard features, but also the opportunity to use advanced ones such as 1:1 ad-to-page personalization, heatmaps, and global blocks among others.
It’s unique and customizable. This is what makes it so great. You will also see the price depending on the number of features you require.
These are the reasons why large-scale companies recommend the Converting Plan. Insert Accordion Instapage
Try it Free of Charge
Instapage has a 14-day trial offer, and you’d need to enter your payment details first to access it. You can get automatically billed once you like it so far and decide to continue onward.
Should you not feel fully satisfied with the service, you can cancel it right away.
Pros and Cons
Instapage is a great platform for marketing, but are you sure it’s the right one for you?
Here is a full list of pros and cons you should consider:
- Instapage offers an intuitive design interface and professional-grade templates and blocks.
- You have access to a lot of data and built-in tools.
- It is easy to create split and A/B tests, as well as other experiments.
- It offers seamless integration with all kinds of services, as well as a wide range of landing page publishing options.
- You can also use it for mobile support on your pages and responsive customer service when you need it.
- Blogs and small businesses are not as likely to benefit from the high price range that starts at.
- Landing page templates are limited in variety, which is not the case with other platforms like Instapage.
- If you choose to go with the Building plan, there are a few tools and features that you may not have access to.
- The WordPress plug-in tends to not be as straightforward as some hope it to be.
Instapage is a great landing page builder with easily accessible features worth adding to your business strategy.
Integrating your landing page with your website domain requires less effort as it takes care of all the hostings without any hassle. However, when it comes to publishing on a WordPress site, you may encounter extra time in activating the plug-in, so a few improvements are suggested.
The page builder is not the only thing that makes it stand out from the rest – conversion and analytics are also important key points that make up the platform.
Its advanced optimization tools start at $199 and are ideal for businesses that want to attract more visitors and reach higher goals.
If you’re a small business, the price may come off as quite steep, but that doesn’t mean you can’t use it. Instapage is still available for you to try. It’s just that it requires more financial investments.
Looking for cheaper alternatives with similar features as Instapage? You may give Unbounce and Leadpages a try instead!
Frequently Asked Questions (FAQ). Insert Accordion Instapage
How many users does Instapage have?
As of this year in 2022, Instapage has garnered 16,000 customers on average, with an annual churn rate of 72.00%, based on reports by the Latka database.
Is Instapage compatible with Shopify
Zapier is a great tool to integrate your Instapage-made landing pages with Shopify’s e-commerce platform
Are landing pages free?
With Instapage, making a landing page is not free – it comes at a cost in the form of periodic payments.
If you’re looking for a builder that lets you create landing pages for free, there are plenty for you to try out. ConvertKit and ConvertFlow are all examples.
Why do I need landing pages?
In attracting target audiences, landing pages are proven to be a big help. They convert more traffic compared to standard websites because they are focused specifically on one goal or call to action (CTA).
A landing page is more focused and has fewer links.