Are you in search of a builder platform that can let you create an effectively optimized landing page without the need to do a lot of work?
There are many platforms today that can do this, including Instapage.
Instapage has a lot of great features, clean-looking templates and user-friendly integrations. Is it the right fit for your business?
It is as efficient as they claim when creating conversion-focused landing pages. Will it be worth the money spent? We’ll answer all of that in this review on Instapage right here!
We will also cover all features and tools that it offers, as well how it can help you achieve your goals.
Passionate about the future of your business? Let’s see if Instapage is right for you.
For those of you who prefer a more visual experience, here is a video review by Marketing Island’s YouTube channel. To get a comprehensive overview of Instapage, you may still want to check out our article below.
A brief overview Instagram Page Name Generator
Instapage is an online advertising and marketing platform that offers many tools and functions to increase conversion rates.
Since 2012, Instapage has been widely known as a leading name in post-click optimization. Why so?
It comes with an optimized advanced landing page builder. It’s equipped with templates ready for use and easily accessible tools, from the drag-and-drop interface to wide selections of widgets and stock images to helpful analytics tools.
Everything is simplified to make it easy for even beginners to create landing pages.
Instapage also allows you to try out personalization and experimentation options such as A/B testing, collaboration and integration tools, accurate analytics systems such as HeatMap, and a swift hosting system.
Instapage is not only the best page builder, but its main selling point is its focus on conversion.
Landing pages made through Instapage result in an average customer conversion rate of 16%, a bigger number compared to the 4% rate if made without the help of any premium builder service.
Features
Now that we’ve covered the overview of what Instapage is and how many features they offer, let’s dive deeper into those handy tools that make up the platform! Instagram Page Name Generator
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User Experience
Dashboard
When you log in to Instapage, the dashboard will be your first notice. This dashboard will show you a summary of your landing pages, including conversion rates, visitors and PostClick scores.
There are many major tools and features there waiting for you to try out, from Landing Pages and Personalization to Experiments and Analytics, and all the way to the inbox and other account settings.
Instapage allows you to create new landing pages. You also get to create a Group folder to organize multiple pages with ease.
Landing Page Builder
Instapage’s landing pages editor is one of the most powerful and easy-to-use builders. But how true is this statement? We’ll take a close look at its features and functions right now!
Templates
Instapage comes packed with a wide selection of over 200 professional pre-made templates.
There are many themes available, including the complete landing page template.
Drag-and-drop Interface
Instapage’s unique feature is that you can arrange everything anywhere. Instapage allows you the same freedom that other page builders don’t allow.
Although you can place items anywhere you want, Instapage provides visual markers that will help you determine where they should be. Think of the builder as the landing page equivalent to Photoshop or Illustrator.
Instablocks and Widgets
Multiple pages can be created? Instapage offers a time-saving feature called Instablocks. This allows you to reuse assets without having to create them from scratch.
Not only can you create blocks that are unique, but you can also create block templates that include layouts and goals. This interface may look familiar to anyone who has used Adobe CC software.
Instapage also has a range of widgets for your landing page. There are many different kinds such as headlines, forms, buttons, timers, and HTML widgets, as well as images and videos.
Mobile Landing Pages
Instapage allows you to make a mobile version your landing page. Simply switch from desktop view to mobile and the editor will generate a phone-friendly layout. You can then make some adjustments.
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Analytics and Testing
Instapage is top-notch when it comes to delivering analytic reports, with accommodating tools to keep you on track on how your landing page is performing.
As previously mentioned, the dashboard contains brief data details from visitor and conversion counts to the conversion rate. Let’s discuss further on that right now.
Instapage’s dedicated Analytics section gives users detailed information on those rates through the use of graphs and other visual aids for a clearer perspective. A data chart is accessible whenever you’re running split tests, packed with accurate percentages and rates. Google Analytics can be integrated to provide additional insight into your data.
You also get to monitor lead generator details, as well as the PostClick score, which you can only see if you connect to a Google Ads account. You can also check the activities of visitors within your landing pages with the built-in heatmap.
Instapage offers A/B Split Testing, which allows you to test various page variants to determine which one is the most effective. This helps ensure that your landing page is optimized to attract visitors.
If your page ever doesn’t generate enough to reach your conversion goal, split testing can help you make sure it hits right where you want it. Instagram Page Name Generator
Publishing and Integrations
Once you’re satisfied with your landing page, you can publish it on any of the following site platforms, including:
- Your own domain
- A WordPress website can be customized using a plug-in.
- Drupal websites
You can also plublish the page as a demo for testing purposes, but it’s recommended to use another domain to do so.
Activating the plug-in frees you from having to publish on your WordPress website. As simple as it may seem, there are quite a few hurdles, plus a few hours depending on the internet speed, to get it to work.
Instapage lets you integrate with a long list of third-party platforms for a more enhanced user experience from e-mail marketing services to analytics solutions. And with the extra boost from the web server Zapier, you can connect to even more services!
Other Features
Apart from its awesome page builder, crazy accurate analytic readings, and other fully optimized features, Instapage has a lot more tools than you’d expect! Here are some that can help you make the most out of creating hit landing pages:
- Collaboration tools for teams including Comment Mode for you and your teammates to leave feedback on certain elements of the page
- Google AMP support for mobile landing pages to load quicker without completely affecting their design and conversation optimization
- Easy integration with Google AdWords for tracking your pages’ ROI (return on investment) and effectiveness
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Pricing
Instapage offers two pricing options, one each called Building (Business) or Converting (Enterprise).
Building Plan
If you pay annually, the Building plan will cost $199 per month and $299 monthly. You will need to pay an upfront price of approximately $2,388, but this is a better deal than paying monthly.
It contains everything you need for engaging pages using Instapage’s key features and tools. This includes the Customer Success Manager, which offers users advice and guidance on how to find their strategy.
Converting Plan
The Converting plan offers more than just the standard features. You can also use advanced features such as heatmaps and 1:1 ad to page personalization.
It’s unique and customizable. This is what makes it so great. The price will also reflect on how many features you may need.
All of these make up the reason why the Converting plan is highly recommended by large-scale businesses. Instagram Page Name Generator
Try it Free of Charge
Instapage offers a 14-day free trial. To access the offer, you will need to first enter your payment details. Once you are satisfied with the service, you can be automatically billed and then decide to continue.
Should you not feel fully satisfied with the service, you can cancel it right away.
Pros and Cons
Instapage is a great platform for marketing, but are you sure it’s the right one for you?
Here’s a complete list of pros and con to consider:
Pros
- Instapage offers an intuitive design interface and professional-grade templates and blocks.
- There are tons of reporting data and built-in tools within your reach.
- Creating A/B and split tests and other experiments are made simple.
- It integrates seamlessly with many services and offers a variety of landing page publishing options.
- You can also use it for mobile support on your pages and responsive customer service when you need it.
Cons
- Blogs and small businesses are not as likely to benefit from the high price range that starts at.
- There is a lack of variety with landing page templates, unlike other platforms that offer similar services as Instapage.
- There is also a lack of features and tools should you decide to go for the Building plan.
- The WordPress plug-in tends to not be as straightforward as some hope it to be.
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Final Thoughts
Instapage is a great landing page builder with easily accessible features worth adding to your business strategy.
It is easy to integrate your landing page with your site domain. This takes care of all hosting issues without hassle. If you have to activate the plug-in for publishing on a WordPress website, it may take longer.
It’s not just the page builder that makes it stand apart from others. Conversion and analytics are important points that make the platform unique.
From just $199, its advanced optimized tools are perfect for established businesses who want to go all out in attracting visitors and reaching goals to greater heights.
If you’re a small business, the price may come off as quite steep, but that doesn’t mean you can’t use it. You can still give Instapage a try! It’s just that it requires more financial investments.
Looking for cheaper alternatives with similar features as Instapage? You might give Leadpages or Unbounce a shot instead.
Frequently Asked Questions (FAQ). Instagram Page Name Generator
How many users does Instapage have?
Instapage had 16,000 customers in 2022 as of this year, based upon reports from the Latka databank.
Can Instapage integrate with Shopify?
If you’re planning on integrating your Instapage-made landing page with the e-commerce platform Shopify, you can do so with the help of Zapier!
Are landing pages free?
Instapage makes it difficult to create landing pages. Instead, you pay a monthly fee.
offers a free builder that allows you to create landing pages. ConvertKit and ConvertFlow are all examples.
Why do I need landing pages?
In attracting target audiences, landing pages are proven to be a big help. They convert more traffic compared to standard websites because they are focused specifically on one goal or call to action (CTA).
A landing page is more focused and has fewer links.