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instapage-reviews

Are you in search of a builder platform that can let you create an effectively optimized landing page without the need to do a lot of work?

Today, there are plenty of platforms that deliver just that, and Instapage is a great example.

Instapage has a lot of great features, clean-looking templates and user-friendly integrations. Is it the right fit for your business?

It is as efficient as they claim when creating conversion-focused landing pages. Will it be worth the money spent? All of this and more will be answered in our Instapage review.

We will also cover all features and tools that it offers, as well how it can help you achieve your goals.

Passionate about the future of your business? Let’s find out if Instapage is the one for you!

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For those of you who prefer a more visual experience, here is a video review by Marketing Island’s YouTube channel. Do check out our article below, however, because it has a comprehensive overview of Instapage.

A brief overview Instapage Add Font

Instapage is an online advertising and marketing platform that offers many tools and functions to increase conversion rates.

Since 2012, Instapage has been widely known as a leading name in post-click optimization. Why is this?

It comes with an optimized advanced landing page builder. It comes with ready-to-use templates and easy-to-use tools. These include the drag-and drop interface, a wide range of stock images and widgets, and helpful analytics tools.

Everything is simplified to make it easy for even beginners to create landing pages.

Instapage allows you to experiment with personalization and experimentation, such as collaboration and integration tools, A/B testing and collaboration, as well as precise analytics systems like HeatMap and a quick hosting system.

It’s not just the leading page builder that Instapage has only been known for – its focus on conversion is the platform’s key selling point.

Landing pages made through Instapage result in an average customer conversion rate of 16%, a bigger number compared to the 4% rate if made without the help of any premium builder service.

Features

We’ve now covered what Instapage is, and the features that they offer. Let’s get into the useful tools that make up this platform! Instapage Add Font

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User Experience

Dashboard

Once you log in to Instapage for the first time, the first thing you will notice is the dashboard, which will give you brief calculated details of your landing page, including the number of visitors, the conversion rate, and PostClick score.

You will find many great tools and features waiting to be tried, including Experiments and Analytics, Personalization, Landing Pages, and Experiments.

With Instapage, you don’t just get to create a new landing page. To organize multiple pages, you can also create a Group folder.

Landing Page Builder

Instapage’s landing pages editor is one of the most powerful and easy-to-use builders. But how true is this statement? We’ll take a close look at its features and functions right now!

Templates

Instapage comes packed with a wide selection of over 200 professional pre-made templates.

Apart from the full landing page template, there are also different kinds of themes, such as Two-step, Click-through, and even Thank You templates!

Drag-and-drop Interface

Instapage’s unique feature is that you can arrange everything anywhere. Instapage allows you the same freedom that other page builders don’t allow.

While you can place items freely even on top of each other, Instapage has visual markers to help you place where those items should be. The builder is like Illustrator or Photoshop for landing pages.

Widgets and Instablocks

Multiple pages can be created? Instapage has a time-saving feature in the form of Instablocks, where you get to reuse assets without the need to make them again from scratch.

Not only can you create blocks that are unique, but you can also create block templates that include layouts and goals. This interface may look familiar to anyone who has used Adobe CC software.

Instapage offers a variety of widgets to enhance your landing page. There are many types, including headlines, forms and buttons, timers and HTML widgets. You can also upload images and videos.

Mobile Landing Pages

Instapage allows you to make a mobile version your landing page. Simply switch from desktop view to mobile and the editor will generate a phone-friendly layout. You can then make some adjustments.

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Analytics and Testing

Instapage delivers top-quality analytic reports with helpful tools that will keep you in the loop about how your landing pages are performing.

The dashboard provides information about visitor data, conversions and the conversion rate. Let’s discuss further on that right now.

Instapage’s Analytics section provides detailed information about these rates using graphs and other visual aids to give users a better perspective. Split tests can be accessed with a data chart that shows exact percentages and rates. Google Analytics can be integrated to provide additional insight into your data.

You can also monitor the details of lead generators, as well as their PostClick score. This information is only available if you have a Google Ads account. Apart from those, there is a built-in heatmap that lets you check visitors’ activities within your landing page.

To ensure a fully optimized landing page that can easily attract visitors, Instapage provides A/B split testing, where you essentially get to test different page variations to see which one performs the best.

Split testing is a great way to ensure that your page generates enough traffic to meet your conversion goals. Instapage Add Font

Publishing and Integrations

After you are satisfied with your landing pages, you can publish them on any one of the following sites platforms:

  • Your own domain
  • On a WordPress website (via a free plug-in)
  • Drupal websites

You can also plublish the page as a demo for testing purposes, but it’s recommended to use another domain to do so.

Publishing on your WordPress site is made possible by activating the free plug-in. As simple as it may seem, there are quite a few hurdles, plus a few hours depending on the internet speed, to get it to work.

Instapage lets you integrate with a long list of third-party platforms for a more enhanced user experience from e-mail marketing services to analytics solutions. You can also connect to more services with the help of the web server Zipier

Other Features

Apart from its awesome page builder, crazy accurate analytic readings, and other fully optimized features, Instapage has a lot more tools than you’d expect! These tools will help you create hit landing pages.

  1. Collaboration tools for teams include Comment Mode, which allows you and your team to give feedback on specific elements of the page.
  2. Google AMP support for mobile landing pages to load quicker without completely affecting their design and conversation optimization
  3. Easy integration with Google AdWords for tracking your pages’ ROI (return on investment) and effectiveness

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Pricing

Instapage comes with two pricing plans, each named Building (Business) and Converting (Enterprise).

Building Plan

The Building plan costs $199 per month if paid annually, and $299 if paid monthly. You will need to pay an upfront price of approximately $2,388, but this is a better deal than paying monthly.

It contains everything you need for engaging pages using Instapage’s key features and tools. This includes the Customer Success Manager, which offers users advice and guidance on how to find their strategy.

Conversion Plan

With the Converting plan, you don’t just get all the standard features, but also the opportunity to use advanced ones such as 1:1 ad-to-page personalization, heatmaps, and global blocks among others.

It’s unique and customizable. This is what makes it so great. The price will also reflect on how many features you may need.

All of these make up the reason why the Converting plan is highly recommended by large-scale businesses. Instapage Add Font

Free Trial

Instapage has a 14-day trial offer, and you’d need to enter your payment details first to access it. Once you are satisfied with the service, you can be automatically billed and then decide to continue.

Should you not feel fully satisfied with the service, you can cancel it right away.

Both the pros and cons

Instapage is a great platform for marketing, but are you sure it’s the right one for you?

Here is a full list of pros and cons you should consider:

Pros

  • Instapage has an easy-to-use design interface with professional pre-made templates and blocks.
  • You have access to a lot of data and built-in tools.
  • Creating A/B and split tests and other experiments are made simple.
  • It integrates seamlessly with many services and offers a variety of landing page publishing options.
  • It also has mobile support for your pages, plus responsive customer service whenever you need it.

Cons

  • Blogs and small businesses are not as likely to benefit from the high price range that starts at.
  • There is a lack of variety with landing page templates, unlike other platforms that offer similar services as Instapage.
  • If you choose to go with the Building plan, there are a few tools and features that you may not have access to.
  • The WordPress plug-in is not always as simple as people hope.

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Last Thoughts

Instapage is a great landing page builder with easily accessible features worth adding to your business strategy.

Integrating your landing page with your website domain requires less effort as it takes care of all the hostings without any hassle. If you have to activate the plug-in for publishing on a WordPress website, it may take longer.

The page builder is not the only thing that makes it stand out from the rest – conversion and analytics are also important key points that make up the platform.

Its advanced optimization tools start at $199 and are ideal for businesses that want to attract more visitors and reach higher goals.

If you’re a small business, the price may come off as quite steep, but that doesn’t mean you can’t use it. You can still give Instapage a try! It’s just that it requires more financial investments.

Looking for cheaper alternatives with similar features as Instapage? You might give Leadpages or Unbounce a shot instead.

Frequently Asked Questions (FAQ). Instapage Add Font

What number of users does Instapage have

As of this year in 2022, Instapage has garnered 16,000 customers on average, with an annual churn rate of 72.00%, based on reports by the Latka database.

Can Instapage integrate with Shopify?

Zapier is a great tool to integrate your Instapage-made landing pages with Shopify’s e-commerce platform

Are landing pages free?

Instapage makes it difficult to create landing pages. Instead, you pay a monthly fee.

If you’re looking for a builder that lets you create landing pages for free, there are plenty for you to try out. ConvertKit and ConvertFlow are all examples.

Why do I need landing pages?

Landing pages have been proven to be very helpful in attracting targeted audiences. They convert more traffic compared to standard websites because they are focused specifically on one goal or call to action (CTA).

A normal website has all kinds of calls to action through many links, whereas a landing page has limited links, most of which lead to the desired goal.

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