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instapage-reviews

Are you looking for a platform that will allow you to create a landing page with minimal effort?

Today, there are plenty of platforms that deliver just that, and Instapage is a great example.

Instapage is packed with tons of high-quality features, neat-looking templates, user-friendly building tools, and easy integrations. Is it the right fit for your business?

It is as efficient as they claim when creating conversion-focused landing pages. Will it be worth the money spent? All of this and more will be answered in our Instapage review.

We’ll also be covering all the features and tools it has, as well as how it can reach your goals to greater heights.

Passionate about the future of your business? Let’s find out if Instapage is the one for you!

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For those of you who prefer a more visual experience, here is a video review by Marketing Island’s YouTube channel. Do check out our article below, however, because it has a comprehensive overview of Instapage.

A brief overview Instapage Down

Instapage is an online advertising and marketing platform that offers many tools and functions to increase conversion rates.

Since 2012, Instapage has been widely known as a leading name in post-click optimization. Why so?

It comes with an optimized advanced landing page builder. It comes with ready-to-use templates and easy-to-use tools. These include the drag-and drop interface, a wide range of stock images and widgets, and helpful analytics tools.

Everything is simplified to make it easy for even beginners to create landing pages.

Instapage allows you to experiment with personalization and experimentation, such as collaboration and integration tools, A/B testing and collaboration, as well as precise analytics systems like HeatMap and a quick hosting system.

Instapage is not only the best page builder, but its main selling point is its focus on conversion.

Landing pages made through Instapage result in an average customer conversion rate of 16%, a bigger number compared to the 4% rate if made without the help of any premium builder service.

Features

Now that we’ve covered the overview of what Instapage is and how many features they offer, let’s dive deeper into those handy tools that make up the platform! Instapage Down

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User Experience

Dashboard

When you log in to Instapage, the dashboard will be your first notice. This dashboard will show you a summary of your landing pages, including conversion rates, visitors and PostClick scores.

You will find many great tools and features waiting to be tried, including Experiments and Analytics, Personalization, Landing Pages, and Experiments.

Instapage allows you to create new landing pages. To organize multiple pages, you can also create a Group folder.

Landing Page Builder

Instapage’s landing pages editor is one of the most powerful and easy-to-use builders. But how true is this statement? Let’s take a closer look at the features and functions of this device.

Templates

Instapage includes over 200 pre-made templates for professionals.

There are many themes available, including the complete landing page template.

Drag-and-drop Interface

Instapage’s unique feature is that you can arrange everything anywhere. Other page builders wouldn’t always allow you to have the same freedom as Instapage has.

While you can place items freely even on top of each other, Instapage has visual markers to help you place where those items should be. Think of the builder as the landing page equivalent to Photoshop or Illustrator.

Instablocks and Widgets

Multiple pages can be created? Instapage has a time-saving feature in the form of Instablocks, where you get to reuse assets without the need to make them again from scratch.

You don’t just get to create custom blocks; you can also make full-on block templates with layouts and goals. This interface may look familiar to anyone who has used Adobe CC software.

Instapage offers a variety of widgets to enhance your landing page. There are many types, including headlines, forms and buttons, timers and HTML widgets. You can also upload images and videos.

Mobile Landing Pages

What’s great about using Instapage is that you can have the option to create a mobile version of your landing page! Just switch the view from desktop to mobile, and the editor will automatically generate a phone-friendly layout, where you can then put in a few adjustments.

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Analytics and Testing

Instapage delivers top-quality analytic reports with helpful tools that will keep you in the loop about how your landing pages are performing.

As previously mentioned, the dashboard contains brief data details from visitor and conversion counts to the conversion rate. Let’s talk more about that now.

Instapage’s Analytics section provides detailed information about these rates using graphs and other visual aids to give users a better perspective. A data chart is accessible whenever you’re running split tests, packed with accurate percentages and rates. Google Analytics can be integrated to provide additional insight into your data.

You also get to monitor lead generator details, as well as the PostClick score, which you can only see if you connect to a Google Ads account. Apart from those, there is a built-in heatmap that lets you check visitors’ activities within your landing page.

Instapage offers A/B Split Testing, which allows you to test various page variants to determine which one is the most effective. This helps ensure that your landing page is optimized to attract visitors.

Split testing is a great way to ensure that your page generates enough traffic to meet your conversion goals. Instapage Down

Publishing and Integrations

Once you’re satisfied with your landing page, you can publish it on any of the following site platforms, including:

  • On your own custom domain
  • A WordPress website can be customized using a plug-in.
  • Drupal websites

For testing purposes, you can also plblish the page. However, it is recommended that you use another domain.

Activating the plug-in frees you from having to publish on your WordPress website. As simple as it may seem, there are quite a few hurdles, plus a few hours depending on the internet speed, to get it to work.

Instapage lets you integrate with a long list of third-party platforms for a more enhanced user experience from e-mail marketing services to analytics solutions. You can also connect to more services with the help of the web server Zipier

Other Features

Instapage offers more features than you might expect, including an amazing page builder and extremely accurate analytic readings. Here are some that can help you make the most out of creating hit landing pages:

  1. Collaboration tools for teams include Comment Mode, which allows you and your team to give feedback on specific elements of the page.
  2. Google AMP support mobile landing pages for faster loading without affecting design or conversation optimization
  3. Quick and easy integration with Google AdWords to further track your pages’ return of investment (ROI) and its effectiveness

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Pricing

Instapage comes with two pricing plans, each named Building (Business) and Converting (Enterprise).

Building Plan

The Building plan costs $199 per month if paid annually, and $299 if paid monthly. If you decide to go for the yearly pricing, you would need to pay upfront the total price of around $2,388, but you get to save more money compared to paying every month.

It contains everything you need for engaging pages using Instapage’s key features and tools. This includes the Customer Success Manager, which offers users advice and guidance on how to find their strategy.

Conversion Plan

With the Converting plan, you don’t just get all the standard features, but also the opportunity to use advanced ones such as 1:1 ad-to-page personalization, heatmaps, and global blocks among others.

What’s great about it is that the configuration is both unique and customizable, as it’s built to be based on your specific needs. You will also see the price depending on the number of features you require.

These are the reasons why large-scale companies recommend the Converting Plan. Instapage Down

Free Trial

Instapage has a 14-day trial offer, and you’d need to enter your payment details first to access it. You can get automatically billed once you like it so far and decide to continue onward.

You can cancel the service at any time if you are not completely satisfied.

Pros and Cons

Instapage is a great platform for marketing, but are you sure it’s the right one for you?

Here is a full list of pros and cons you should consider:

Pros

  • Instapage has an easy-to-use design interface with professional pre-made templates and blocks.
  • You have access to a lot of data and built-in tools.
  • It is easy to create split and A/B tests, as well as other experiments.
  • It offers seamless integration with all kinds of services, as well as a wide range of landing page publishing options.
  • It also has mobile support for your pages, plus responsive customer service whenever you need it.

Cons

  • The steep price range starting at does not look as promising for smaller-scale businesses and blogs.
  • Landing page templates are limited in variety, which is not the case with other platforms like Instapage.
  • There is also a lack of features and tools should you decide to go for the Building plan.
  • The WordPress plug-in is not always as simple as people hope.

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Last Thoughts

Instapage is an excellent landing page creator that offers many useful features that can be added to your business strategy.

It is easy to integrate your landing page with your site domain. This takes care of all hosting issues without hassle. However, when it comes to publishing on a WordPress site, you may encounter extra time in activating the plug-in, so a few improvements are suggested.

It’s not just the page builder that makes it stand apart from others. Conversion and analytics are important points that make the platform unique.

From just $199, its advanced optimized tools are perfect for established businesses who want to go all out in attracting visitors and reaching goals to greater heights.

If you’re a small business, the price may come off as quite steep, but that doesn’t mean you can’t use it. Instapage is still available for you to try. You will need to make more financial investments.

Looking for cheaper alternatives with similar features as Instapage? You might give Leadpages or Unbounce a shot instead.

Frequently Asked Questions (FAQ). Instapage Down

How many users does Instapage have?

As of this year in 2022, Instapage has garnered 16,000 customers on average, with an annual churn rate of 72.00%, based on reports by the Latka database.

Is Instapage compatible with Shopify

If you’re planning on integrating your Instapage-made landing page with the e-commerce platform Shopify, you can do so with the help of Zapier!

Are landing pages free?

Instapage makes it difficult to create landing pages. Instead, you pay a monthly fee.

If you’re looking for a builder that lets you create landing pages for free, there are plenty for you to try out. This includes the likes of ConvertKit, Carrd, ConvertFlow, etc.

Why do I need landing pages?

Landing pages have been proven to be very helpful in attracting targeted audiences. Because they are focused on one goal, or call to action (CTA), landing pages convert more traffic than standard websites.

A landing page is more focused and has fewer links.

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