Are you looking for a platform that will allow you to create a landing page with minimal effort?
Today, there are plenty of platforms that deliver just that, and Instapage is a great example.
Instapage is packed with tons of high-quality features, neat-looking templates, user-friendly building tools, and easy integrations. But is it a good match for your business?
Is it as effective as they claim in making conversion-focused landing pages? Is it worth the investment? All of this and more will be answered in our Instapage review.
We will also cover all features and tools that it offers, as well how it can help you achieve your goals.
Passionate about the future of your business? Let’s find out if Instapage is the one for you!
For those of you who prefer a more visual experience, here is a video review by Marketing Island’s YouTube channel. To get a comprehensive overview of Instapage, you may still want to check out our article below.
A Brief Overview Instapage Headquarters
Instapage is a premium online marketing and advertising platform that offers a host of tools and functions aimed at increasing the conversion rate.
Since 2012, Instapage has been widely known as a leading name in post-click optimization. Why so?
It comes with an optimized advanced landing page builder. It comes with ready-to-use templates and easy-to-use tools. These include the drag-and drop interface, a wide range of stock images and widgets, and helpful analytics tools.
Everything is simplified to make it easy for even beginners to create landing pages.
Instapage allows you to experiment with personalization and experimentation, such as collaboration and integration tools, A/B testing and collaboration, as well as precise analytics systems like HeatMap and a quick hosting system.
It’s not just the leading page builder that Instapage has only been known for – its focus on conversion is the platform’s key selling point.
Landing pages made through Instapage result in an average customer conversion rate of 16%, a bigger number compared to the 4% rate if made without the help of any premium builder service.
We’ve now covered what Instapage is, and the features that they offer. Let’s get into the useful tools that make up this platform! Instapage Headquarters
Once you log in to Instapage for the first time, the first thing you will notice is the dashboard, which will give you brief calculated details of your landing page, including the number of visitors, the conversion rate, and PostClick score.
You will find many great tools and features waiting to be tried, including Experiments and Analytics, Personalization, Landing Pages, and Experiments.
Instapage allows you to create new landing pages. You also get to create a Group folder to organize multiple pages with ease.
Landing Page Builder
Instapage’s landing page editor is among the most powerful yet easy-to-use builders out there. How true is that statement? Let’s take a closer look at the features and functions of this device.
Instapage includes over 200 pre-made templates for professionals.
There are many themes available, including the complete landing page template.
What makes this feature on Instapage unique from the rest is you can arrange everything literally anywhere, without worrying about being locked to a grid layout! Instapage allows you the same freedom that other page builders don’t allow.
Although you can place items anywhere you want, Instapage provides visual markers that will help you determine where they should be. Think of the builder as the landing page equivalent to Photoshop or Illustrator.
Instablocks and Widgets
Multiple pages can be created? Instapage offers a time-saving feature called Instablocks. This allows you to reuse assets without having to create them from scratch.
You don’t just get to create custom blocks; you can also make full-on block templates with layouts and goals. If you’ve used Adobe CC software, you may be familiar with this kind of interface!
Instapage also has a range of widgets for your landing page. There are many types, including headlines, forms and buttons, timers and HTML widgets. You can also upload images and videos.
Mobile Landing Pages
What’s great about using Instapage is that you can have the option to create a mobile version of your landing page! Just switch the view from desktop to mobile, and the editor will automatically generate a phone-friendly layout, where you can then put in a few adjustments.
Analytics and Testing
Instapage delivers top-quality analytic reports with helpful tools that will keep you in the loop about how your landing pages are performing.
As previously mentioned, the dashboard contains brief data details from visitor and conversion counts to the conversion rate. Let’s discuss further on that right now.
Instapage’s Analytics section provides detailed information about these rates using graphs and other visual aids to give users a better perspective. A data chart is accessible whenever you’re running split tests, packed with accurate percentages and rates. Google Analytics can be integrated to provide additional insight into your data.
You also get to monitor lead generator details, as well as the PostClick score, which you can only see if you connect to a Google Ads account. Apart from those, there is a built-in heatmap that lets you check visitors’ activities within your landing page.
To ensure a fully optimized landing page that can easily attract visitors, Instapage provides A/B split testing, where you essentially get to test different page variations to see which one performs the best.
Split testing is a great way to ensure that your page generates enough traffic to meet your conversion goals. Instapage Headquarters
Publishing and Integration
Once you’re satisfied with your landing page, you can publish it on any of the following site platforms, including:
- On your own custom domain
- On a WordPress website (via a free plug-in)
- Drupal websites
You can also plublish the page as a demo for testing purposes, but it’s recommended to use another domain to do so.
Activating the plug-in frees you from having to publish on your WordPress website. Although it seems simple, it is not easy. It takes a while depending on your internet speed to make it work.
Instapage allows you to integrate with a wide range of third-party platforms, allowing for an enhanced user experience. This includes e-mail marketing and analytics services. And with the extra boost from the web server Zapier, you can connect to even more services!
Apart from its awesome page builder, crazy accurate analytic readings, and other fully optimized features, Instapage has a lot more tools than you’d expect! Here are some that can help you make the most out of creating hit landing pages:
- Collaboration tools for teams including Comment Mode for you and your teammates to leave feedback on certain elements of the page
- Google AMP support for mobile landing pages to load quicker without completely affecting their design and conversation optimization
- Easy integration with Google AdWords for tracking your pages’ ROI (return on investment) and effectiveness
Instapage comes with two pricing plans, each named Building (Business) and Converting (Enterprise).
The Building plan costs $199 per month if paid annually, and $299 if paid monthly. You will need to pay an upfront price of approximately $2,388, but this is a better deal than paying monthly.
It includes everything you need to create engaging pages with Instapage’s essential features and tools, such as the Customer Success Manager which gives users advice on finding their strategy, and much more.
The Converting plan offers more than just the standard features. You can also use advanced features such as heatmaps and 1:1 ad to page personalization.
What’s great about it is that the configuration is both unique and customizable, as it’s built to be based on your specific needs. You will also see the price depending on the number of features you require.
All of these make up the reason why the Converting plan is highly recommended by large-scale businesses. Instapage Headquarters
Try it Free of Charge
Instapage has a 14-day trial offer, and you’d need to enter your payment details first to access it. You can get automatically billed once you like it so far and decide to continue onward.
You can cancel the service at any time if you are not completely satisfied.
Pros and Cons
Instapage may be a useful platform that’s perfect for your marketing needs, but do you think this is the one you’ve been looking for?
Here’s a complete list of pros and con to consider:
- Instapage has an easy-to-use design interface with professional pre-made templates and blocks.
- You have access to a lot of data and built-in tools.
- Creating A/B and split tests and other experiments are made simple.
- It offers seamless integration with all kinds of services, as well as a wide range of landing page publishing options.
- You can also use it for mobile support on your pages and responsive customer service when you need it.
- Blogs and small businesses are not as likely to benefit from the high price range that starts at.
- Landing page templates are limited in variety, which is not the case with other platforms like Instapage.
- There is also a lack of features and tools should you decide to go for the Building plan.
- The WordPress plug-in tends to not be as straightforward as some hope it to be.
Instapage is a great landing page builder with easily accessible features worth adding to your business strategy.
Integrating your landing page with your website domain requires less effort as it takes care of all the hostings without any hassle. If you have to activate the plug-in for publishing on a WordPress website, it may take longer.
It’s not just the page builder that makes it stand apart from others. Conversion and analytics are important points that make the platform unique.
Its advanced optimization tools start at $199 and are ideal for businesses that want to attract more visitors and reach higher goals.
Even though the cost may seem high for small businesses, it doesn’t mean that you won’t be able to use it. Instapage is still available for you to try. It’s just that it requires more financial investments.
Are you looking for alternatives that offer similar features to Instapage but are less expensive? You may give Unbounce and Leadpages a try instead!
Frequently Asked Questions (FAQ). Instapage Headquarters
What number of users does Instapage have
As of this year in 2022, Instapage has garnered 16,000 customers on average, with an annual churn rate of 72.00%, based on reports by the Latka database.
Is Instapage compatible with Shopify
If you’re planning on integrating your Instapage-made landing page with the e-commerce platform Shopify, you can do so with the help of Zapier!
Are landing pages free?
Instapage makes it difficult to create landing pages. Instead, you pay a monthly fee.
If you’re looking for a builder that lets you create landing pages for free, there are plenty for you to try out. ConvertKit and ConvertFlow are all examples.
Why do I need landing pages?
Landing pages have been proven to be very helpful in attracting targeted audiences. They convert more traffic compared to standard websites because they are focused specifically on one goal or call to action (CTA).
A normal website has all kinds of calls to action through many links, whereas a landing page has limited links, most of which lead to the desired goal.