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Are you looking for a platform that will allow you to create a landing page with minimal effort?

Today, there are plenty of platforms that deliver just that, and Instapage is a great example.

Instapage is packed with tons of high-quality features, neat-looking templates, user-friendly building tools, and easy integrations. But is it a good match for your business?

Is it as effective as they claim in making conversion-focused landing pages? Is it worth the investment? We’ll answer all of that in this review on Instapage right here!

We’ll also be covering all the features and tools it has, as well as how it can reach your goals to greater heights.

Passionate about the future of your business? Let’s see if Instapage is right for you.

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For those of you who prefer a more visual experience, here is a video review by Marketing Island’s YouTube channel. Do check out our article below, however, because it has a comprehensive overview of Instapage.

A Brief Overview Instapage News

Instapage is a premium online marketing and advertising platform that offers a host of tools and functions aimed at increasing the conversion rate.

Instapage is a leader in post-click optimization since 2012. Why so?

It comes with an optimized advanced landing page builder. It’s equipped with templates ready for use and easily accessible tools, from the drag-and-drop interface to wide selections of widgets and stock images to helpful analytics tools.

Everything is simplified to make it easy for even beginners to create landing pages.

Instapage also allows you to try out personalization and experimentation options such as A/B testing, collaboration and integration tools, accurate analytics systems such as HeatMap, and a swift hosting system.

It’s not just the leading page builder that Instapage has only been known for – its focus on conversion is the platform’s key selling point.

Landing pages made through Instapage result in an average customer conversion rate of 16%, a bigger number compared to the 4% rate if made without the help of any premium builder service.

Features

Now that we’ve covered the overview of what Instapage is and how many features they offer, let’s dive deeper into those handy tools that make up the platform! Instapage News

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User Experience

Dashboard

Once you log in to Instapage for the first time, the first thing you will notice is the dashboard, which will give you brief calculated details of your landing page, including the number of visitors, the conversion rate, and PostClick score.

There are many major tools and features there waiting for you to try out, from Landing Pages and Personalization to Experiments and Analytics, and all the way to the inbox and other account settings.

Instapage allows you to create new landing pages. You also get to create a Group folder to organize multiple pages with ease.

Landing Page Builder

Instapage’s landing pages editor is one of the most powerful and easy-to-use builders. But how true is this statement? We’ll take a close look at its features and functions right now!

Templates

Instapage comes packed with a wide selection of over 200 professional pre-made templates.

There are many themes available, including the complete landing page template.

Drag-and-drop Interface

What makes this feature on Instapage unique from the rest is you can arrange everything literally anywhere, without worrying about being locked to a grid layout! Other page builders wouldn’t always allow you to have the same freedom as Instapage has.

Although you can place items anywhere you want, Instapage provides visual markers that will help you determine where they should be. The builder is like Illustrator or Photoshop for landing pages.

Widgets and Instablocks

Creating multiple pages? Instapage offers a time-saving feature called Instablocks. This allows you to reuse assets without having to create them from scratch.

You don’t just get to create custom blocks; you can also make full-on block templates with layouts and goals. This interface may look familiar to anyone who has used Adobe CC software.

Instapage also has a range of widgets for your landing page. There are many types, including headlines, forms and buttons, timers and HTML widgets. You can also upload images and videos.

Mobile Landing Pages

What’s great about using Instapage is that you can have the option to create a mobile version of your landing page! Just switch the view from desktop to mobile, and the editor will automatically generate a phone-friendly layout, where you can then put in a few adjustments.

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Analytics and Testing

Instapage delivers top-quality analytic reports with helpful tools that will keep you in the loop about how your landing pages are performing.

The dashboard provides information about visitor data, conversions and the conversion rate. Let’s discuss further on that right now.

Instapage’s Analytics section provides detailed information about these rates using graphs and other visual aids to give users a better perspective. A data chart is accessible whenever you’re running split tests, packed with accurate percentages and rates. Google Analytics can be integrated to provide additional insight into your data.

You can also monitor the details of lead generators, as well as their PostClick score. This information is only available if you have a Google Ads account. Apart from those, there is a built-in heatmap that lets you check visitors’ activities within your landing page.

To ensure a fully optimized landing page that can easily attract visitors, Instapage provides A/B split testing, where you essentially get to test different page variations to see which one performs the best.

If your page ever doesn’t generate enough to reach your conversion goal, split testing can help you make sure it hits right where you want it. Instapage News

Publishing and Integration

After you are satisfied with your landing pages, you can publish them on any one of the following sites platforms:

  • Your own domain
  • On a WordPress website (via a free plug-in)
  • Drupal websites

For testing purposes, you can also plblish the page. However, it is recommended that you use another domain.

Activating the plug-in frees you from having to publish on your WordPress website. As simple as it may seem, there are quite a few hurdles, plus a few hours depending on the internet speed, to get it to work.

Instapage lets you integrate with a long list of third-party platforms for a more enhanced user experience from e-mail marketing services to analytics solutions. You can also connect to more services with the help of the web server Zipier

Other Features

Instapage offers more features than you might expect, including an amazing page builder and extremely accurate analytic readings. These tools will help you create hit landing pages.

  1. Collaboration tools for teams include Comment Mode, which allows you and your team to give feedback on specific elements of the page.
  2. Google AMP support mobile landing pages for faster loading without affecting design or conversation optimization
  3. Quick and easy integration with Google AdWords to further track your pages’ return of investment (ROI) and its effectiveness

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Pricing

Instapage offers two pricing options, one each called Building (Business) or Converting (Enterprise).

Building Plan

The Building plan costs $199 per month if paid annually, and $299 if paid monthly. You will need to pay an upfront price of approximately $2,388, but this is a better deal than paying monthly.

It includes everything you need to create engaging pages with Instapage’s essential features and tools, such as the Customer Success Manager which gives users advice on finding their strategy, and much more.

Converting Plan

The Converting plan offers more than just the standard features. You can also use advanced features such as heatmaps and 1:1 ad to page personalization.

It’s unique and customizable. This is what makes it so great. You will also see the price depending on the number of features you require.

All of these make up the reason why the Converting plan is highly recommended by large-scale businesses. Instapage News

Try it Free of Charge

Instapage has a 14-day trial offer, and you’d need to enter your payment details first to access it. Once you are satisfied with the service, you can be automatically billed and then decide to continue.

Should you not feel fully satisfied with the service, you can cancel it right away.

Both the pros and cons

Instapage is a great platform for marketing, but are you sure it’s the right one for you?

Here is a full list of pros and cons you should consider:

Pros

  • Instapage offers an intuitive design interface and professional-grade templates and blocks.
  • There are tons of reporting data and built-in tools within your reach.
  • It is easy to create split and A/B tests, as well as other experiments.
  • It integrates seamlessly with many services and offers a variety of landing page publishing options.
  • You can also use it for mobile support on your pages and responsive customer service when you need it.

Cons

  • Blogs and small businesses are not as likely to benefit from the high price range that starts at.
  • Landing page templates are limited in variety, which is not the case with other platforms like Instapage.
  • If you choose to go with the Building plan, there are a few tools and features that you may not have access to.
  • The WordPress plug-in is not always as simple as people hope.

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Final Thoughts

Instapage is an excellent landing page creator that offers many useful features that can be added to your business strategy.

It is easy to integrate your landing page with your site domain. This takes care of all hosting issues without hassle. If you have to activate the plug-in for publishing on a WordPress website, it may take longer.

It’s not just the page builder that makes it stand apart from others. Conversion and analytics are important points that make the platform unique.

From just $199, its advanced optimized tools are perfect for established businesses who want to go all out in attracting visitors and reaching goals to greater heights.

Even though the cost may seem high for small businesses, it doesn’t mean that you won’t be able to use it. Instapage is still available for you to try. It’s just that it requires more financial investments.

Looking for cheaper alternatives with similar features as Instapage? You might give Leadpages or Unbounce a shot instead.

Frequently Asked Questions (FAQ) Instapage News

What number of users does Instapage have

As of this year in 2022, Instapage has garnered 16,000 customers on average, with an annual churn rate of 72.00%, based on reports by the Latka database.

Can Instapage integrate with Shopify?

Zapier is a great tool to integrate your Instapage-made landing pages with Shopify’s e-commerce platform

Are landing pages free?

With Instapage, making a landing page is not free – it comes at a cost in the form of periodic payments.

If you’re looking for a builder that lets you create landing pages for free, there are plenty for you to try out. ConvertKit and ConvertFlow are all examples.

Why do I need landing pages?

Landing pages have been proven to be very helpful in attracting targeted audiences. Because they are focused on one goal, or call to action (CTA), landing pages convert more traffic than standard websites.

A landing page is more focused and has fewer links.

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