Are you in search of a builder platform that can let you create an effectively optimized landing page without the need to do a lot of work?
Today, there are plenty of platforms that deliver just that, and Instapage is a great example.
Instapage has a lot of great features, clean-looking templates and user-friendly integrations. Is it the right fit for your business?
It is as efficient as they claim when creating conversion-focused landing pages. Is it worth the investment? All of this and more will be answered in our Instapage review.
We’ll also be covering all the features and tools it has, as well as how it can reach your goals to greater heights.
Passionate about the future of your business? Let’s see if Instapage is right for you.
For those of you who prefer a more visual experience, here is a video review by Marketing Island’s YouTube channel. To get a comprehensive overview of Instapage, you may still want to check out our article below.
A brief overview Instapage Oublish Page
Instapage is an online advertising and marketing platform that offers many tools and functions to increase conversion rates.
Since 2012, Instapage has been widely known as a leading name in post-click optimization. Why is this?
It comes with an optimized advanced landing page builder. It comes with ready-to-use templates and easy-to-use tools. These include the drag-and drop interface, a wide range of stock images and widgets, and helpful analytics tools.
Everything is simplified to make it easy for even beginners to create landing pages.
Instapage also allows you to try out personalization and experimentation options such as A/B testing, collaboration and integration tools, accurate analytics systems such as HeatMap, and a swift hosting system.
Instapage is not only the best page builder, but its main selling point is its focus on conversion.
Landing pages made through Instapage result in an average customer conversion rate of 16%, a bigger number compared to the 4% rate if made without the help of any premium builder service.
We’ve now covered what Instapage is, and the features that they offer. Let’s get into the useful tools that make up this platform! Instapage Oublish Page
When you log in to Instapage, the dashboard will be your first notice. This dashboard will show you a summary of your landing pages, including conversion rates, visitors and PostClick scores.
There are many major tools and features there waiting for you to try out, from Landing Pages and Personalization to Experiments and Analytics, and all the way to the inbox and other account settings.
Instapage allows you to create new landing pages. To organize multiple pages, you can also create a Group folder.
Landing Page Builder
Instapage’s landing pages editor is one of the most powerful and easy-to-use builders. How true is that statement? Let’s take a closer look at the features and functions of this device.
Instapage comes packed with a wide selection of over 200 professional pre-made templates.
Apart from the full landing page template, there are also different kinds of themes, such as Two-step, Click-through, and even Thank You templates!
Instapage’s unique feature is that you can arrange everything anywhere. Other page builders wouldn’t always allow you to have the same freedom as Instapage has.
While you can place items freely even on top of each other, Instapage has visual markers to help you place where those items should be. The builder is like Illustrator or Photoshop for landing pages.
Instablocks and Widgets
Creating multiple pages? Instapage offers a time-saving feature called Instablocks. This allows you to reuse assets without having to create them from scratch.
You don’t just get to create custom blocks; you can also make full-on block templates with layouts and goals. This interface may look familiar to anyone who has used Adobe CC software.
Instapage offers a variety of widgets to enhance your landing page. There are many different kinds such as headlines, forms, buttons, timers, and HTML widgets, as well as images and videos.
Mobile Landing Pages
Instapage allows you to make a mobile version your landing page. Simply switch from desktop view to mobile and the editor will generate a phone-friendly layout. You can then make some adjustments.
Analytics and Testing
Instapage is top-notch when it comes to delivering analytic reports, with accommodating tools to keep you on track on how your landing page is performing.
As previously mentioned, the dashboard contains brief data details from visitor and conversion counts to the conversion rate. Let’s discuss further on that right now.
Instapage’s dedicated Analytics section gives users detailed information on those rates through the use of graphs and other visual aids for a clearer perspective. Split tests can be accessed with a data chart that shows exact percentages and rates. Google Analytics can be integrated to provide additional insight into your data.
You can also monitor the details of lead generators, as well as their PostClick score. This information is only available if you have a Google Ads account. Apart from those, there is a built-in heatmap that lets you check visitors’ activities within your landing page.
To ensure a fully optimized landing page that can easily attract visitors, Instapage provides A/B split testing, where you essentially get to test different page variations to see which one performs the best.
Split testing is a great way to ensure that your page generates enough traffic to meet your conversion goals. Instapage Oublish Page
Publishing and Integration
After you are satisfied with your landing pages, you can publish them on any one of the following sites platforms:
- On your own custom domain
- A WordPress website can be customized using a plug-in.
- Drupal websites
For testing purposes, you can also plblish the page. However, it is recommended that you use another domain.
Publishing on your WordPress site is made possible by activating the free plug-in. As simple as it may seem, there are quite a few hurdles, plus a few hours depending on the internet speed, to get it to work.
Instapage lets you integrate with a long list of third-party platforms for a more enhanced user experience from e-mail marketing services to analytics solutions. You can also connect to more services with the help of the web server Zipier
Instapage offers more features than you might expect, including an amazing page builder and extremely accurate analytic readings. Here are some that can help you make the most out of creating hit landing pages:
- Collaboration tools for teams including Comment Mode for you and your teammates to leave feedback on certain elements of the page
- Google AMP support mobile landing pages for faster loading without affecting design or conversation optimization
- Quick and easy integration with Google AdWords to further track your pages’ return of investment (ROI) and its effectiveness
Instapage offers two pricing options, one each called Building (Business) or Converting (Enterprise).
If you pay annually, the Building plan will cost $199 per month and $299 monthly. You will need to pay an upfront price of approximately $2,388, but this is a better deal than paying monthly.
It includes everything you need to create engaging pages with Instapage’s essential features and tools, such as the Customer Success Manager which gives users advice on finding their strategy, and much more.
With the Converting plan, you don’t just get all the standard features, but also the opportunity to use advanced ones such as 1:1 ad-to-page personalization, heatmaps, and global blocks among others.
It’s unique and customizable. This is what makes it so great. You will also see the price depending on the number of features you require.
These are the reasons why large-scale companies recommend the Converting Plan. Instapage Oublish Page
Instapage offers a 14-day free trial. To access the offer, you will need to first enter your payment details. You can get automatically billed once you like it so far and decide to continue onward.
You can cancel the service at any time if you are not completely satisfied.
Both the pros and cons
Instapage may be a useful platform that’s perfect for your marketing needs, but do you think this is the one you’ve been looking for?
Here is a full list of pros and cons you should consider:
- Instapage offers an intuitive design interface and professional-grade templates and blocks.
- You have access to a lot of data and built-in tools.
- Creating A/B and split tests and other experiments are made simple.
- It integrates seamlessly with many services and offers a variety of landing page publishing options.
- It also has mobile support for your pages, plus responsive customer service whenever you need it.
- Blogs and small businesses are not as likely to benefit from the high price range that starts at.
- Landing page templates are limited in variety, which is not the case with other platforms like Instapage.
- There is also a lack of features and tools should you decide to go for the Building plan.
- The WordPress plug-in tends to not be as straightforward as some hope it to be.
Instapage is an excellent landing page creator that offers many useful features that can be added to your business strategy.
Integrating your landing page with your website domain requires less effort as it takes care of all the hostings without any hassle. If you have to activate the plug-in for publishing on a WordPress website, it may take longer.
The page builder is not the only thing that makes it stand out from the rest – conversion and analytics are also important key points that make up the platform.
From just $199, its advanced optimized tools are perfect for established businesses who want to go all out in attracting visitors and reaching goals to greater heights.
If you’re a small business, the price may come off as quite steep, but that doesn’t mean you can’t use it. You can still give Instapage a try! It’s just that it requires more financial investments.
Are you looking for alternatives that offer similar features to Instapage but are less expensive? You might give Leadpages or Unbounce a shot instead.
Frequently Asked Questions (FAQ) Instapage Oublish Page
What number of users does Instapage have
As of this year in 2022, Instapage has garnered 16,000 customers on average, with an annual churn rate of 72.00%, based on reports by the Latka database.
Can Instapage integrate with Shopify?
Zapier is a great tool to integrate your Instapage-made landing pages with Shopify’s e-commerce platform
Are landing pages free?
With Instapage, making a landing page is not free – it comes at a cost in the form of periodic payments.
offers a free builder that allows you to create landing pages. This includes the likes of ConvertKit, Carrd, ConvertFlow, etc.
Why do I need landing pages?
Landing pages have been proven to be very helpful in attracting targeted audiences. They convert more traffic compared to standard websites because they are focused specifically on one goal or call to action (CTA).
A landing page is more focused and has fewer links.