Are you looking for a platform that will allow you to create a landing page with minimal effort?
Today, there are plenty of platforms that deliver just that, and Instapage is a great example.
Instapage is packed with tons of high-quality features, neat-looking templates, user-friendly building tools, and easy integrations. But is it a good match for your business?
It is as efficient as they claim when creating conversion-focused landing pages. Will it be worth the money spent? We’ll answer all of that in this review on Instapage right here!
We’ll also be covering all the features and tools it has, as well as how it can reach your goals to greater heights.
Are you passionate about the future for your business? Let’s see if Instapage is right for you.
For those of you who prefer a more visual experience, here is a video review by Marketing Island’s YouTube channel. To get a comprehensive overview of Instapage, you may still want to check out our article below.
A Brief Overview Instapage Publish To
Instapage is an online advertising and marketing platform that offers many tools and functions to increase conversion rates.
Instapage is a leader in post-click optimization since 2012. Why is this?
The optimized advanced landing page creator is included. It’s equipped with templates ready for use and easily accessible tools, from the drag-and-drop interface to wide selections of widgets and stock images to helpful analytics tools.
Everything is simplified to make it easy for even beginners to create landing pages.
Instapage also allows you to try out personalization and experimentation options such as A/B testing, collaboration and integration tools, accurate analytics systems such as HeatMap, and a swift hosting system.
It’s not just the leading page builder that Instapage has only been known for – its focus on conversion is the platform’s key selling point.
Instapage landing pages result in a 16% customer conversion rate, which is higher than the 4% rate for pages created without any premium builders.
Now that we’ve covered the overview of what Instapage is and how many features they offer, let’s dive deeper into those handy tools that make up the platform! Instapage Publish To
Once you log in to Instapage for the first time, the first thing you will notice is the dashboard, which will give you brief calculated details of your landing page, including the number of visitors, the conversion rate, and PostClick score.
You will find many great tools and features waiting to be tried, including Experiments and Analytics, Personalization, Landing Pages, and Experiments.
With Instapage, you don’t just get to create a new landing page. To organize multiple pages, you can also create a Group folder.
Landing Page Builder
Instapage’s landing page editor is among the most powerful yet easy-to-use builders out there. But how true is this statement? We’ll take a close look at its features and functions right now!
Instapage includes over 200 pre-made templates for professionals.
Apart from the full landing page template, there are also different kinds of themes, such as Two-step, Click-through, and even Thank You templates!
Instapage’s unique feature is that you can arrange everything anywhere. Instapage allows you the same freedom that other page builders don’t allow.
Although you can place items anywhere you want, Instapage provides visual markers that will help you determine where they should be. Think of the builder as the landing page equivalent to Photoshop or Illustrator.
Instablocks and Widgets
Multiple pages can be created? Instapage has a time-saving feature in the form of Instablocks, where you get to reuse assets without the need to make them again from scratch.
Not only can you create blocks that are unique, but you can also create block templates that include layouts and goals. This interface may look familiar to anyone who has used Adobe CC software.
Instapage offers a variety of widgets to enhance your landing page. There are many types, including headlines, forms and buttons, timers and HTML widgets. You can also upload images and videos.
Mobile Landing Pages
Instapage allows you to make a mobile version your landing page. Simply switch from desktop view to mobile and the editor will generate a phone-friendly layout. You can then make some adjustments.
Analytics and Testing
Instapage is top-notch when it comes to delivering analytic reports, with accommodating tools to keep you on track on how your landing page is performing.
The dashboard provides information about visitor data, conversions and the conversion rate. Let’s talk more about that now.
Instapage’s Analytics section provides detailed information about these rates using graphs and other visual aids to give users a better perspective. A data chart is accessible whenever you’re running split tests, packed with accurate percentages and rates. You can also integrate with Google Analytics for even more insight on your data!
You also get to monitor lead generator details, as well as the PostClick score, which you can only see if you connect to a Google Ads account. Apart from those, there is a built-in heatmap that lets you check visitors’ activities within your landing page.
Instapage offers A/B Split Testing, which allows you to test various page variants to determine which one is the most effective. This helps ensure that your landing page is optimized to attract visitors.
Split testing is a great way to ensure that your page generates enough traffic to meet your conversion goals. Instapage Publish To
Publishing and Integration
After you are satisfied with your landing pages, you can publish them on any one of the following sites platforms:
- Your own domain
- On a WordPress website (via a free plug-in)
- On a Drupal website
For testing purposes, you can also plblish the page. However, it is recommended that you use another domain.
Activating the plug-in frees you from having to publish on your WordPress website. As simple as it may seem, there are quite a few hurdles, plus a few hours depending on the internet speed, to get it to work.
Instapage lets you integrate with a long list of third-party platforms for a more enhanced user experience from e-mail marketing services to analytics solutions. And with the extra boost from the web server Zapier, you can connect to even more services!
Apart from its awesome page builder, crazy accurate analytic readings, and other fully optimized features, Instapage has a lot more tools than you’d expect! These tools will help you create hit landing pages.
- Collaboration tools for teams include Comment Mode, which allows you and your team to give feedback on specific elements of the page.
- Google AMP support mobile landing pages for faster loading without affecting design or conversation optimization
- Quick and easy integration with Google AdWords to further track your pages’ return of investment (ROI) and its effectiveness
Instapage comes with two pricing plans, each named Building (Business) and Converting (Enterprise).
If you pay annually, the Building plan will cost $199 per month and $299 monthly. You will need to pay an upfront price of approximately $2,388, but this is a better deal than paying monthly.
It includes everything you need to create engaging pages with Instapage’s essential features and tools, such as the Customer Success Manager which gives users advice on finding their strategy, and much more.
The Converting plan offers more than just the standard features. You can also use advanced features such as heatmaps and 1:1 ad to page personalization.
It’s unique and customizable. This is what makes it so great. The price will also reflect on how many features you may need.
These are the reasons why large-scale companies recommend the Converting Plan. Instapage Publish To
Instapage offers a 14-day free trial. To access the offer, you will need to first enter your payment details. Once you are satisfied with the service, you can be automatically billed and then decide to continue.
Should you not feel fully satisfied with the service, you can cancel it right away.
Both the pros and cons
Instapage is a great platform for marketing, but are you sure it’s the right one for you?
Here’s a complete list of pros and con to consider:
- Instapage offers an intuitive design interface and professional-grade templates and blocks.
- There are tons of reporting data and built-in tools within your reach.
- It is easy to create split and A/B tests, as well as other experiments.
- It offers seamless integration with all kinds of services, as well as a wide range of landing page publishing options.
- You can also use it for mobile support on your pages and responsive customer service when you need it.
- The steep price range starting at does not look as promising for smaller-scale businesses and blogs.
- There is a lack of variety with landing page templates, unlike other platforms that offer similar services as Instapage.
- If you choose to go with the Building plan, there are a few tools and features that you may not have access to.
- The WordPress plug-in is not always as simple as people hope.
Instapage is an excellent landing page creator that offers many useful features that can be added to your business strategy.
Integrating your landing page with your website domain requires less effort as it takes care of all the hostings without any hassle. If you have to activate the plug-in for publishing on a WordPress website, it may take longer.
It’s not just the page builder that makes it stand apart from others. Conversion and analytics are important points that make the platform unique.
From just $199, its advanced optimized tools are perfect for established businesses who want to go all out in attracting visitors and reaching goals to greater heights.
If you’re a small business, the price may come off as quite steep, but that doesn’t mean you can’t use it. You can still give Instapage a try! You will need to make more financial investments.
Are you looking for alternatives that offer similar features to Instapage but are less expensive? You might give Leadpages or Unbounce a shot instead.
Frequently Asked Questions (FAQ) Instapage Publish To
What number of users does Instapage have
Instapage had 16,000 customers in 2022 as of this year, based upon reports from the Latka databank.
Is Instapage compatible with Shopify
Zapier is a great tool to integrate your Instapage-made landing pages with Shopify’s e-commerce platform
Are landing pages free?
Instapage makes it difficult to create landing pages. Instead, you pay a monthly fee.
offers a free builder that allows you to create landing pages. This includes the likes of ConvertKit, Carrd, ConvertFlow, etc.
Why do I need landing pages?
In attracting target audiences, landing pages are proven to be a big help. They convert more traffic compared to standard websites because they are focused specifically on one goal or call to action (CTA).
A normal website has all kinds of calls to action through many links, whereas a landing page has limited links, most of which lead to the desired goal.