Are you looking for a platform that will allow you to create a landing page with minimal effort?
There are many platforms today that can do this, including Instapage.
Instapage has a lot of great features, clean-looking templates and user-friendly integrations. Is it the right fit for your business?
It is as efficient as they claim when creating conversion-focused landing pages. Is it worth the investment? All of this and more will be answered in our Instapage review.
We’ll also be covering all the features and tools it has, as well as how it can reach your goals to greater heights.
Are you passionate about the future for your business? Let’s see if Instapage is right for you.
For those of you who prefer a more visual experience, here is a video review by Marketing Island’s YouTube channel. Do check out our article below, however, because it has a comprehensive overview of Instapage.
A Brief Overview Instapage Replacement
Instapage is a premium online marketing and advertising platform that offers a host of tools and functions aimed at increasing the conversion rate.
Since 2012, Instapage has been widely known as a leading name in post-click optimization. Why so?
The optimized advanced landing page creator is included. It’s equipped with templates ready for use and easily accessible tools, from the drag-and-drop interface to wide selections of widgets and stock images to helpful analytics tools.
Everything is streamlined to be user-friendly, even for beginners who may not be too familiar with encoding and creating landing pages from scratch!
Instapage allows you to experiment with personalization and experimentation, such as collaboration and integration tools, A/B testing and collaboration, as well as precise analytics systems like HeatMap and a quick hosting system.
Instapage is not only the best page builder, but its main selling point is its focus on conversion.
Landing pages made through Instapage result in an average customer conversion rate of 16%, a bigger number compared to the 4% rate if made without the help of any premium builder service.
We’ve now covered what Instapage is, and the features that they offer. Let’s get into the useful tools that make up this platform! Instapage Replacement
When you log in to Instapage, the dashboard will be your first notice. This dashboard will show you a summary of your landing pages, including conversion rates, visitors and PostClick scores.
There are many major tools and features there waiting for you to try out, from Landing Pages and Personalization to Experiments and Analytics, and all the way to the inbox and other account settings.
Instapage allows you to create new landing pages. You also get to create a Group folder to organize multiple pages with ease.
Landing Page Builder
Instapage’s landing pages editor is one of the most powerful and easy-to-use builders. But how true is this statement? Let’s take a closer look at the features and functions of this device.
Instapage comes packed with a wide selection of over 200 professional pre-made templates.
There are many themes available, including the complete landing page template.
What makes this feature on Instapage unique from the rest is you can arrange everything literally anywhere, without worrying about being locked to a grid layout! Instapage allows you the same freedom that other page builders don’t allow.
While you can place items freely even on top of each other, Instapage has visual markers to help you place where those items should be. Think of the builder as the landing page equivalent to Photoshop or Illustrator.
Instablocks and Widgets
Multiple pages can be created? Instapage offers a time-saving feature called Instablocks. This allows you to reuse assets without having to create them from scratch.
Not only can you create blocks that are unique, but you can also create block templates that include layouts and goals. This interface may look familiar to anyone who has used Adobe CC software.
Instapage also has a range of widgets for your landing page. There are many different kinds such as headlines, forms, buttons, timers, and HTML widgets, as well as images and videos.
Mobile Landing Pages
What’s great about using Instapage is that you can have the option to create a mobile version of your landing page! Just switch the view from desktop to mobile, and the editor will automatically generate a phone-friendly layout, where you can then put in a few adjustments.
Analytics and Testing
Instapage delivers top-quality analytic reports with helpful tools that will keep you in the loop about how your landing pages are performing.
The dashboard provides information about visitor data, conversions and the conversion rate. Let’s discuss further on that right now.
Instapage’s dedicated Analytics section gives users detailed information on those rates through the use of graphs and other visual aids for a clearer perspective. Split tests can be accessed with a data chart that shows exact percentages and rates. You can also integrate with Google Analytics for even more insight on your data!
You can also monitor the details of lead generators, as well as their PostClick score. This information is only available if you have a Google Ads account. You can also check the activities of visitors within your landing pages with the built-in heatmap.
Instapage offers A/B Split Testing, which allows you to test various page variants to determine which one is the most effective. This helps ensure that your landing page is optimized to attract visitors.
If your page ever doesn’t generate enough to reach your conversion goal, split testing can help you make sure it hits right where you want it. Instapage Replacement
Publishing and Integrations
After you are satisfied with your landing pages, you can publish them on any one of the following sites platforms:
- On your own custom domain
- A WordPress website can be customized using a plug-in.
- On a Drupal website
For testing purposes, you can also plblish the page. However, it is recommended that you use another domain.
Publishing on your WordPress site is made possible by activating the free plug-in. As simple as it may seem, there are quite a few hurdles, plus a few hours depending on the internet speed, to get it to work.
Instapage lets you integrate with a long list of third-party platforms for a more enhanced user experience from e-mail marketing services to analytics solutions. And with the extra boost from the web server Zapier, you can connect to even more services!
Instapage offers more features than you might expect, including an amazing page builder and extremely accurate analytic readings. These tools will help you create hit landing pages.
- Collaboration tools for teams include Comment Mode, which allows you and your team to give feedback on specific elements of the page.
- Google AMP support mobile landing pages for faster loading without affecting design or conversation optimization
- Easy integration with Google AdWords for tracking your pages’ ROI (return on investment) and effectiveness
Instapage comes with two pricing plans, each named Building (Business) and Converting (Enterprise).
The Building plan costs $199 per month if paid annually, and $299 if paid monthly. If you decide to go for the yearly pricing, you would need to pay upfront the total price of around $2,388, but you get to save more money compared to paying every month.
It includes everything you need to create engaging pages with Instapage’s essential features and tools, such as the Customer Success Manager which gives users advice on finding their strategy, and much more.
With the Converting plan, you don’t just get all the standard features, but also the opportunity to use advanced ones such as 1:1 ad-to-page personalization, heatmaps, and global blocks among others.
It’s unique and customizable. This is what makes it so great. You will also see the price depending on the number of features you require.
These are the reasons why large-scale companies recommend the Converting Plan. Instapage Replacement
Try it Free of Charge
Instapage offers a 14-day free trial. To access the offer, you will need to first enter your payment details. You can get automatically billed once you like it so far and decide to continue onward.
You can cancel the service at any time if you are not completely satisfied.
Both the pros and cons
Instapage is a great platform for marketing, but are you sure it’s the right one for you?
Here is a full list of pros and cons you should consider:
- Instapage has an easy-to-use design interface with professional pre-made templates and blocks.
- You have access to a lot of data and built-in tools.
- Creating A/B and split tests and other experiments are made simple.
- It offers seamless integration with all kinds of services, as well as a wide range of landing page publishing options.
- You can also use it for mobile support on your pages and responsive customer service when you need it.
- The steep price range starting at does not look as promising for smaller-scale businesses and blogs.
- Landing page templates are limited in variety, which is not the case with other platforms like Instapage.
- There is also a lack of features and tools should you decide to go for the Building plan.
- The WordPress plug-in tends to not be as straightforward as some hope it to be.
Instapage is a great landing page builder with easily accessible features worth adding to your business strategy.
It is easy to integrate your landing page with your site domain. This takes care of all hosting issues without hassle. However, when it comes to publishing on a WordPress site, you may encounter extra time in activating the plug-in, so a few improvements are suggested.
It’s not just the page builder that makes it stand apart from others. Conversion and analytics are important points that make the platform unique.
From just $199, its advanced optimized tools are perfect for established businesses who want to go all out in attracting visitors and reaching goals to greater heights.
If you’re a small business, the price may come off as quite steep, but that doesn’t mean you can’t use it. Instapage is still available for you to try. You will need to make more financial investments.
Are you looking for alternatives that offer similar features to Instapage but are less expensive? You may give Unbounce and Leadpages a try instead!
Frequently Asked Questions (FAQ) Instapage Replacement
What number of users does Instapage have
As of this year in 2022, Instapage has garnered 16,000 customers on average, with an annual churn rate of 72.00%, based on reports by the Latka database.
Can Instapage integrate with Shopify?
Zapier is a great tool to integrate your Instapage-made landing pages with Shopify’s e-commerce platform
Are landing pages free?
With Instapage, making a landing page is not free – it comes at a cost in the form of periodic payments.
If you’re looking for a builder that lets you create landing pages for free, there are plenty for you to try out. This includes the likes of ConvertKit, Carrd, ConvertFlow, etc.
Why do I need landing pages?
Landing pages have been proven to be very helpful in attracting targeted audiences. They convert more traffic compared to standard websites because they are focused specifically on one goal or call to action (CTA).
A normal website has all kinds of calls to action through many links, whereas a landing page has limited links, most of which lead to the desired goal.