Are you in search of a builder platform that can let you create an effectively optimized landing page without the need to do a lot of work?
There are many platforms today that can do this, including Instapage.
Instapage has a lot of great features, clean-looking templates and user-friendly integrations. Is it the right fit for your business?
It is as efficient as they claim when creating conversion-focused landing pages. Is it worth the investment? All of this and more will be answered in our Instapage review.
We will also cover all features and tools that it offers, as well how it can help you achieve your goals.
Are you passionate about the future for your business? Let’s see if Instapage is right for you.
For those of you who prefer a more visual experience, here is a video review by Marketing Island’s YouTube channel. Do check out our article below, however, because it has a comprehensive overview of Instapage.
A Brief Overview Instapage Tutorial
Instapage is a premium online marketing and advertising platform that offers a host of tools and functions aimed at increasing the conversion rate.
Since 2012, Instapage has been widely known as a leading name in post-click optimization. Why so?
It comes with an optimized advanced landing page builder. It’s equipped with templates ready for use and easily accessible tools, from the drag-and-drop interface to wide selections of widgets and stock images to helpful analytics tools.
Everything is streamlined to be user-friendly, even for beginners who may not be too familiar with encoding and creating landing pages from scratch!
Instapage also allows you to try out personalization and experimentation options such as A/B testing, collaboration and integration tools, accurate analytics systems such as HeatMap, and a swift hosting system.
Instapage is not only the best page builder, but its main selling point is its focus on conversion.
Landing pages made through Instapage result in an average customer conversion rate of 16%, a bigger number compared to the 4% rate if made without the help of any premium builder service.
Now that we’ve covered the overview of what Instapage is and how many features they offer, let’s dive deeper into those handy tools that make up the platform! Instapage Tutorial
When you log in to Instapage, the dashboard will be your first notice. This dashboard will show you a summary of your landing pages, including conversion rates, visitors and PostClick scores.
You will find many great tools and features waiting to be tried, including Experiments and Analytics, Personalization, Landing Pages, and Experiments.
With Instapage, you don’t just get to create a new landing page. You also get to create a Group folder to organize multiple pages with ease.
Landing Page Builder
Instapage’s landing pages editor is one of the most powerful and easy-to-use builders. But how true is this statement? We’ll take a close look at its features and functions right now!
Instapage comes packed with a wide selection of over 200 professional pre-made templates.
There are many themes available, including the complete landing page template.
Instapage’s unique feature is that you can arrange everything anywhere. Other page builders wouldn’t always allow you to have the same freedom as Instapage has.
While you can place items freely even on top of each other, Instapage has visual markers to help you place where those items should be. Think of the builder as the landing page equivalent to Photoshop or Illustrator.
Widgets and Instablocks
Multiple pages can be created? Instapage offers a time-saving feature called Instablocks. This allows you to reuse assets without having to create them from scratch.
You don’t just get to create custom blocks; you can also make full-on block templates with layouts and goals. If you’ve used Adobe CC software, you may be familiar with this kind of interface!
Instapage offers a variety of widgets to enhance your landing page. There are many different kinds such as headlines, forms, buttons, timers, and HTML widgets, as well as images and videos.
Mobile Landing Pages
Instapage allows you to make a mobile version your landing page. Just switch the view from desktop to mobile, and the editor will automatically generate a phone-friendly layout, where you can then put in a few adjustments.
Analytics and Testing
Instapage delivers top-quality analytic reports with helpful tools that will keep you in the loop about how your landing pages are performing.
The dashboard provides information about visitor data, conversions and the conversion rate. Let’s talk more about that now.
Instapage’s Analytics section provides detailed information about these rates using graphs and other visual aids to give users a better perspective. A data chart is accessible whenever you’re running split tests, packed with accurate percentages and rates. You can also integrate with Google Analytics for even more insight on your data!
You can also monitor the details of lead generators, as well as their PostClick score. This information is only available if you have a Google Ads account. Apart from those, there is a built-in heatmap that lets you check visitors’ activities within your landing page.
To ensure a fully optimized landing page that can easily attract visitors, Instapage provides A/B split testing, where you essentially get to test different page variations to see which one performs the best.
Split testing is a great way to ensure that your page generates enough traffic to meet your conversion goals. Instapage Tutorial
Publishing and Integrations
Once you’re satisfied with your landing page, you can publish it on any of the following site platforms, including:
- Your own domain
- A WordPress website can be customized using a plug-in.
- On a Drupal website
For testing purposes, you can also plblish the page. However, it is recommended that you use another domain.
Activating the plug-in frees you from having to publish on your WordPress website. Although it seems simple, it is not easy. It takes a while depending on your internet speed to make it work.
Instapage lets you integrate with a long list of third-party platforms for a more enhanced user experience from e-mail marketing services to analytics solutions. You can also connect to more services with the help of the web server Zipier
Instapage offers more features than you might expect, including an amazing page builder and extremely accurate analytic readings. These tools will help you create hit landing pages.
- Collaboration tools for teams include Comment Mode, which allows you and your team to give feedback on specific elements of the page.
- Google AMP support mobile landing pages for faster loading without affecting design or conversation optimization
- Quick and easy integration with Google AdWords to further track your pages’ return of investment (ROI) and its effectiveness
Instapage offers two pricing options, one each called Building (Business) or Converting (Enterprise).
The Building plan costs $199 per month if paid annually, and $299 if paid monthly. If you decide to go for the yearly pricing, you would need to pay upfront the total price of around $2,388, but you get to save more money compared to paying every month.
It includes everything you need to create engaging pages with Instapage’s essential features and tools, such as the Customer Success Manager which gives users advice on finding their strategy, and much more.
The Converting plan offers more than just the standard features. You can also use advanced features such as heatmaps and 1:1 ad to page personalization.
It’s unique and customizable. This is what makes it so great. You will also see the price depending on the number of features you require.
These are the reasons why large-scale companies recommend the Converting Plan. Instapage Tutorial
Try it Free of Charge
Instapage has a 14-day trial offer, and you’d need to enter your payment details first to access it. Once you are satisfied with the service, you can be automatically billed and then decide to continue.
Should you not feel fully satisfied with the service, you can cancel it right away.
Both the pros and cons
Instapage is a great platform for marketing, but are you sure it’s the right one for you?
Here is a full list of pros and cons you should consider:
- Instapage has an easy-to-use design interface with professional pre-made templates and blocks.
- There are tons of reporting data and built-in tools within your reach.
- Creating A/B and split tests and other experiments are made simple.
- It offers seamless integration with all kinds of services, as well as a wide range of landing page publishing options.
- You can also use it for mobile support on your pages and responsive customer service when you need it.
- Blogs and small businesses are not as likely to benefit from the high price range that starts at.
- Landing page templates are limited in variety, which is not the case with other platforms like Instapage.
- If you choose to go with the Building plan, there are a few tools and features that you may not have access to.
- The WordPress plug-in is not always as simple as people hope.
Instapage is a great landing page builder with easily accessible features worth adding to your business strategy.
Integrating your landing page with your website domain requires less effort as it takes care of all the hostings without any hassle. However, when it comes to publishing on a WordPress site, you may encounter extra time in activating the plug-in, so a few improvements are suggested.
It’s not just the page builder that makes it stand apart from others. Conversion and analytics are important points that make the platform unique.
From just $199, its advanced optimized tools are perfect for established businesses who want to go all out in attracting visitors and reaching goals to greater heights.
Even though the cost may seem high for small businesses, it doesn’t mean that you won’t be able to use it. You can still give Instapage a try! It’s just that it requires more financial investments.
Are you looking for alternatives that offer similar features to Instapage but are less expensive? You might give Leadpages or Unbounce a shot instead.
Frequently Asked Questions (FAQ) Instapage Tutorial
How many users does Instapage have?
Instapage had 16,000 customers in 2022 as of this year, based upon reports from the Latka databank.
Can Instapage integrate with Shopify?
Zapier is a great tool to integrate your Instapage-made landing pages with Shopify’s e-commerce platform
Are landing pages free?
Instapage makes it difficult to create landing pages. Instead, you pay a monthly fee.
If you’re looking for a builder that lets you create landing pages for free, there are plenty for you to try out. This includes the likes of ConvertKit, Carrd, ConvertFlow, etc.
Why do I need landing pages?
In attracting target audiences, landing pages are proven to be a big help. Because they are focused on one goal, or call to action (CTA), landing pages convert more traffic than standard websites.
A normal website has all kinds of calls to action through many links, whereas a landing page has limited links, most of which lead to the desired goal.