Are you in search of a builder platform that can let you create an effectively optimized landing page without the need to do a lot of work?
There are many platforms today that can do this, including Instapage.
Instapage has a lot of great features, clean-looking templates and user-friendly integrations. Is it the right fit for your business?
It is as efficient as they claim when creating conversion-focused landing pages. Is it worth the investment? All of this and more will be answered in our Instapage review.
We will also cover all features and tools that it offers, as well how it can help you achieve your goals.
Are you passionate about the future for your business? Let’s see if Instapage is right for you.
For those of you who prefer a more visual experience, here is a video review by Marketing Island’s YouTube channel. Do check out our article below, however, because it has a comprehensive overview of Instapage.
A Brief Overview Instapage Vs 501
Instapage is a premium online marketing and advertising platform that offers a host of tools and functions aimed at increasing the conversion rate.
Since 2012, Instapage has been widely known as a leading name in post-click optimization. Why so?
It comes with an optimized advanced landing page builder. It comes with ready-to-use templates and easy-to-use tools. These include the drag-and drop interface, a wide range of stock images and widgets, and helpful analytics tools.
Everything is streamlined to be user-friendly, even for beginners who may not be too familiar with encoding and creating landing pages from scratch!
Instapage also allows you to try out personalization and experimentation options such as A/B testing, collaboration and integration tools, accurate analytics systems such as HeatMap, and a swift hosting system.
It’s not just the leading page builder that Instapage has only been known for – its focus on conversion is the platform’s key selling point.
Landing pages made through Instapage result in an average customer conversion rate of 16%, a bigger number compared to the 4% rate if made without the help of any premium builder service.
Features
We’ve now covered what Instapage is, and the features that they offer. Let’s get into the useful tools that make up this platform! Instapage Vs 501
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User Experience
Dashboard
When you log in to Instapage, the dashboard will be your first notice. This dashboard will show you a summary of your landing pages, including conversion rates, visitors and PostClick scores.
You will find many great tools and features waiting to be tried, including Experiments and Analytics, Personalization, Landing Pages, and Experiments.
Instapage allows you to create new landing pages. To organize multiple pages, you can also create a Group folder.
Landing Page Builder
Instapage’s landing page editor is among the most powerful yet easy-to-use builders out there. How true is that statement? We’ll take a close look at its features and functions right now!
Templates
Instapage includes over 200 pre-made templates for professionals.
Apart from the full landing page template, there are also different kinds of themes, such as Two-step, Click-through, and even Thank You templates!
Drag-and-drop Interface
Instapage’s unique feature is that you can arrange everything anywhere. Other page builders wouldn’t always allow you to have the same freedom as Instapage has.
Although you can place items anywhere you want, Instapage provides visual markers that will help you determine where they should be. Think of the builder as the landing page equivalent to Photoshop or Illustrator.
Widgets and Instablocks
Creating multiple pages? Instapage has a time-saving feature in the form of Instablocks, where you get to reuse assets without the need to make them again from scratch.
You don’t just get to create custom blocks; you can also make full-on block templates with layouts and goals. This interface may look familiar to anyone who has used Adobe CC software.
Instapage offers a variety of widgets to enhance your landing page. There are many types, including headlines, forms and buttons, timers and HTML widgets. You can also upload images and videos.
Mobile Landing Pages
What’s great about using Instapage is that you can have the option to create a mobile version of your landing page! Simply switch from desktop view to mobile and the editor will generate a phone-friendly layout. You can then make some adjustments.
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Analytics and Testing
Instapage delivers top-quality analytic reports with helpful tools that will keep you in the loop about how your landing pages are performing.
As previously mentioned, the dashboard contains brief data details from visitor and conversion counts to the conversion rate. Let’s talk more about that now.
Instapage’s Analytics section provides detailed information about these rates using graphs and other visual aids to give users a better perspective. A data chart is accessible whenever you’re running split tests, packed with accurate percentages and rates. You can also integrate with Google Analytics for even more insight on your data!
You also get to monitor lead generator details, as well as the PostClick score, which you can only see if you connect to a Google Ads account. Apart from those, there is a built-in heatmap that lets you check visitors’ activities within your landing page.
To ensure a fully optimized landing page that can easily attract visitors, Instapage provides A/B split testing, where you essentially get to test different page variations to see which one performs the best.
If your page ever doesn’t generate enough to reach your conversion goal, split testing can help you make sure it hits right where you want it. Instapage Vs 501
Publishing and Integrations
Once you’re satisfied with your landing page, you can publish it on any of the following site platforms, including:
- Your own domain
- A WordPress website can be customized using a plug-in.
- On a Drupal website
For testing purposes, you can also plblish the page. However, it is recommended that you use another domain.
Publishing on your WordPress site is made possible by activating the free plug-in. As simple as it may seem, there are quite a few hurdles, plus a few hours depending on the internet speed, to get it to work.
Instapage allows you to integrate with a wide range of third-party platforms, allowing for an enhanced user experience. This includes e-mail marketing and analytics services. You can also connect to more services with the help of the web server Zipier
Other Features
Instapage offers more features than you might expect, including an amazing page builder and extremely accurate analytic readings. These tools will help you create hit landing pages.
- Collaboration tools for teams including Comment Mode for you and your teammates to leave feedback on certain elements of the page
- Google AMP support for mobile landing pages to load quicker without completely affecting their design and conversation optimization
- Easy integration with Google AdWords for tracking your pages’ ROI (return on investment) and effectiveness
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Pricing
Instapage comes with two pricing plans, each named Building (Business) and Converting (Enterprise).
Building Plan
The Building plan costs $199 per month if paid annually, and $299 if paid monthly. If you decide to go for the yearly pricing, you would need to pay upfront the total price of around $2,388, but you get to save more money compared to paying every month.
It contains everything you need for engaging pages using Instapage’s key features and tools. This includes the Customer Success Manager, which offers users advice and guidance on how to find their strategy.
Converting Plan
With the Converting plan, you don’t just get all the standard features, but also the opportunity to use advanced ones such as 1:1 ad-to-page personalization, heatmaps, and global blocks among others.
What’s great about it is that the configuration is both unique and customizable, as it’s built to be based on your specific needs. You will also see the price depending on the number of features you require.
These are the reasons why large-scale companies recommend the Converting Plan. Instapage Vs 501
Try it Free of Charge
Instapage has a 14-day trial offer, and you’d need to enter your payment details first to access it. You can get automatically billed once you like it so far and decide to continue onward.
You can cancel the service at any time if you are not completely satisfied.
Pros and Cons
Instapage is a great platform for marketing, but are you sure it’s the right one for you?
Here’s a complete list of pros and con to consider:
Pros
- Instapage offers an intuitive design interface and professional-grade templates and blocks.
- You have access to a lot of data and built-in tools.
- It is easy to create split and A/B tests, as well as other experiments.
- It integrates seamlessly with many services and offers a variety of landing page publishing options.
- It also has mobile support for your pages, plus responsive customer service whenever you need it.
Cons
- Blogs and small businesses are not as likely to benefit from the high price range that starts at.
- Landing page templates are limited in variety, which is not the case with other platforms like Instapage.
- There is also a lack of features and tools should you decide to go for the Building plan.
- The WordPress plug-in tends to not be as straightforward as some hope it to be.
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Final Thoughts
Instapage is an excellent landing page creator that offers many useful features that can be added to your business strategy.
Integrating your landing page with your website domain requires less effort as it takes care of all the hostings without any hassle. However, when it comes to publishing on a WordPress site, you may encounter extra time in activating the plug-in, so a few improvements are suggested.
It’s not just the page builder that makes it stand apart from others. Conversion and analytics are important points that make the platform unique.
From just $199, its advanced optimized tools are perfect for established businesses who want to go all out in attracting visitors and reaching goals to greater heights.
Even though the cost may seem high for small businesses, it doesn’t mean that you won’t be able to use it. Instapage is still available for you to try. It’s just that it requires more financial investments.
Are you looking for alternatives that offer similar features to Instapage but are less expensive? You might give Leadpages or Unbounce a shot instead.
Frequently Asked Questions (FAQ). Instapage Vs 501
How many users does Instapage have?
As of this year in 2022, Instapage has garnered 16,000 customers on average, with an annual churn rate of 72.00%, based on reports by the Latka database.
Is Instapage compatible with Shopify
If you’re planning on integrating your Instapage-made landing page with the e-commerce platform Shopify, you can do so with the help of Zapier!
Are landing pages free?
With Instapage, making a landing page is not free – it comes at a cost in the form of periodic payments.
If you’re looking for a builder that lets you create landing pages for free, there are plenty for you to try out. ConvertKit and ConvertFlow are all examples.
Why do I need landing pages?
In attracting target audiences, landing pages are proven to be a big help. They convert more traffic compared to standard websites because they are focused specifically on one goal or call to action (CTA).
A normal website has all kinds of calls to action through many links, whereas a landing page has limited links, most of which lead to the desired goal.