Are you in search of a builder platform that can let you create an effectively optimized landing page without the need to do a lot of work?
Today, there are plenty of platforms that deliver just that, and Instapage is a great example.
Instapage is packed with tons of high-quality features, neat-looking templates, user-friendly building tools, and easy integrations. Is it the right fit for your business?
Is it as effective as they claim in making conversion-focused landing pages? Will it be worth the money spent? All of this and more will be answered in our Instapage review.
We will also cover all features and tools that it offers, as well how it can help you achieve your goals.
Passionate about the future of your business? Let’s find out if Instapage is the one for you!
For those of you who prefer a more visual experience, here is a video review by Marketing Island’s YouTube channel. To get a comprehensive overview of Instapage, you may still want to check out our article below.
A brief overview Instapage Vs Above Unlimited
Instapage is a premium online marketing and advertising platform that offers a host of tools and functions aimed at increasing the conversion rate.
Since 2012, Instapage has been widely known as a leading name in post-click optimization. Why so?
It comes with an optimized advanced landing page builder. It’s equipped with templates ready for use and easily accessible tools, from the drag-and-drop interface to wide selections of widgets and stock images to helpful analytics tools.
Everything is simplified to make it easy for even beginners to create landing pages.
Instapage allows you to experiment with personalization and experimentation, such as collaboration and integration tools, A/B testing and collaboration, as well as precise analytics systems like HeatMap and a quick hosting system.
Instapage is not only the best page builder, but its main selling point is its focus on conversion.
Instapage landing pages result in a 16% customer conversion rate, which is higher than the 4% rate for pages created without any premium builders.
Now that we’ve covered the overview of what Instapage is and how many features they offer, let’s dive deeper into those handy tools that make up the platform! Instapage Vs Above Unlimited
Once you log in to Instapage for the first time, the first thing you will notice is the dashboard, which will give you brief calculated details of your landing page, including the number of visitors, the conversion rate, and PostClick score.
There are many major tools and features there waiting for you to try out, from Landing Pages and Personalization to Experiments and Analytics, and all the way to the inbox and other account settings.
Instapage allows you to create new landing pages. You also get to create a Group folder to organize multiple pages with ease.
Landing Page Builder
Instapage’s landing page editor is among the most powerful yet easy-to-use builders out there. How true is that statement? Let’s take a closer look at the features and functions of this device.
Instapage comes packed with a wide selection of over 200 professional pre-made templates.
There are many themes available, including the complete landing page template.
What makes this feature on Instapage unique from the rest is you can arrange everything literally anywhere, without worrying about being locked to a grid layout! Other page builders wouldn’t always allow you to have the same freedom as Instapage has.
Although you can place items anywhere you want, Instapage provides visual markers that will help you determine where they should be. Think of the builder as the landing page equivalent to Photoshop or Illustrator.
Instablocks and Widgets
Multiple pages can be created? Instapage offers a time-saving feature called Instablocks. This allows you to reuse assets without having to create them from scratch.
Not only can you create blocks that are unique, but you can also create block templates that include layouts and goals. If you’ve used Adobe CC software, you may be familiar with this kind of interface!
Instapage offers a variety of widgets to enhance your landing page. There are many types, including headlines, forms and buttons, timers and HTML widgets. You can also upload images and videos.
Mobile Landing Pages
Instapage allows you to make a mobile version your landing page. Just switch the view from desktop to mobile, and the editor will automatically generate a phone-friendly layout, where you can then put in a few adjustments.
Analytics and Testing
Instapage is top-notch when it comes to delivering analytic reports, with accommodating tools to keep you on track on how your landing page is performing.
As previously mentioned, the dashboard contains brief data details from visitor and conversion counts to the conversion rate. Let’s discuss further on that right now.
Instapage’s Analytics section provides detailed information about these rates using graphs and other visual aids to give users a better perspective. A data chart is accessible whenever you’re running split tests, packed with accurate percentages and rates. Google Analytics can be integrated to provide additional insight into your data.
You also get to monitor lead generator details, as well as the PostClick score, which you can only see if you connect to a Google Ads account. You can also check the activities of visitors within your landing pages with the built-in heatmap.
Instapage offers A/B Split Testing, which allows you to test various page variants to determine which one is the most effective. This helps ensure that your landing page is optimized to attract visitors.
Split testing is a great way to ensure that your page generates enough traffic to meet your conversion goals. Instapage Vs Above Unlimited
Publishing and Integration
After you are satisfied with your landing pages, you can publish them on any one of the following sites platforms:
- On your own custom domain
- On a WordPress website (via a free plug-in)
- Drupal websites
For testing purposes, you can also plblish the page. However, it is recommended that you use another domain.
Publishing on your WordPress site is made possible by activating the free plug-in. As simple as it may seem, there are quite a few hurdles, plus a few hours depending on the internet speed, to get it to work.
Instapage allows you to integrate with a wide range of third-party platforms, allowing for an enhanced user experience. This includes e-mail marketing and analytics services. And with the extra boost from the web server Zapier, you can connect to even more services!
Instapage offers more features than you might expect, including an amazing page builder and extremely accurate analytic readings. Here are some that can help you make the most out of creating hit landing pages:
- Collaboration tools for teams include Comment Mode, which allows you and your team to give feedback on specific elements of the page.
- Google AMP support for mobile landing pages to load quicker without completely affecting their design and conversation optimization
- Easy integration with Google AdWords for tracking your pages’ ROI (return on investment) and effectiveness
Instapage offers two pricing options, one each called Building (Business) or Converting (Enterprise).
The Building plan costs $199 per month if paid annually, and $299 if paid monthly. If you decide to go for the yearly pricing, you would need to pay upfront the total price of around $2,388, but you get to save more money compared to paying every month.
It contains everything you need for engaging pages using Instapage’s key features and tools. This includes the Customer Success Manager, which offers users advice and guidance on how to find their strategy.
The Converting plan offers more than just the standard features. You can also use advanced features such as heatmaps and 1:1 ad to page personalization.
What’s great about it is that the configuration is both unique and customizable, as it’s built to be based on your specific needs. The price will also reflect on how many features you may need.
All of these make up the reason why the Converting plan is highly recommended by large-scale businesses. Instapage Vs Above Unlimited
Try it Free of Charge
Instapage offers a 14-day free trial. To access the offer, you will need to first enter your payment details. Once you are satisfied with the service, you can be automatically billed and then decide to continue.
You can cancel the service at any time if you are not completely satisfied.
Both the pros and cons
Instapage may be a useful platform that’s perfect for your marketing needs, but do you think this is the one you’ve been looking for?
Here’s a complete list of pros and con to consider:
- Instapage has an easy-to-use design interface with professional pre-made templates and blocks.
- You have access to a lot of data and built-in tools.
- Creating A/B and split tests and other experiments are made simple.
- It offers seamless integration with all kinds of services, as well as a wide range of landing page publishing options.
- It also has mobile support for your pages, plus responsive customer service whenever you need it.
- The steep price range starting at does not look as promising for smaller-scale businesses and blogs.
- Landing page templates are limited in variety, which is not the case with other platforms like Instapage.
- If you choose to go with the Building plan, there are a few tools and features that you may not have access to.
- The WordPress plug-in is not always as simple as people hope.
Instapage is a great landing page builder with easily accessible features worth adding to your business strategy.
Integrating your landing page with your website domain requires less effort as it takes care of all the hostings without any hassle. However, when it comes to publishing on a WordPress site, you may encounter extra time in activating the plug-in, so a few improvements are suggested.
It’s not just the page builder that makes it stand apart from others. Conversion and analytics are important points that make the platform unique.
From just $199, its advanced optimized tools are perfect for established businesses who want to go all out in attracting visitors and reaching goals to greater heights.
Even though the cost may seem high for small businesses, it doesn’t mean that you won’t be able to use it. Instapage is still available for you to try. It’s just that it requires more financial investments.
Looking for cheaper alternatives with similar features as Instapage? You might give Leadpages or Unbounce a shot instead.
Frequently Asked Questions (FAQ) Instapage Vs Above Unlimited
How many users does Instapage have?
As of this year in 2022, Instapage has garnered 16,000 customers on average, with an annual churn rate of 72.00%, based on reports by the Latka database.
Is Instapage compatible with Shopify
Zapier is a great tool to integrate your Instapage-made landing pages with Shopify’s e-commerce platform
Are landing pages free?
Instapage makes it difficult to create landing pages. Instead, you pay a monthly fee.
offers a free builder that allows you to create landing pages. ConvertKit and ConvertFlow are all examples.
Why do I need landing pages?
Landing pages have been proven to be very helpful in attracting targeted audiences. Because they are focused on one goal, or call to action (CTA), landing pages convert more traffic than standard websites.
A normal website has all kinds of calls to action through many links, whereas a landing page has limited links, most of which lead to the desired goal.