Instapage Vs Beneath The Surface

instapage-reviews

Are you in search of a builder platform that can let you create an effectively optimized landing page without the need to do a lot of work?

Today, there are plenty of platforms that deliver just that, and Instapage is a great example.

Instapage has a lot of great features, clean-looking templates and user-friendly integrations. Is it the right fit for your business?

It is as efficient as they claim when creating conversion-focused landing pages. Is it worth the investment? All of this and more will be answered in our Instapage review.

We’ll also be covering all the features and tools it has, as well as how it can reach your goals to greater heights.

Passionate about the future of your business? Let’s see if Instapage is right for you.

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For those of you who prefer a more visual experience, here is a video review by Marketing Island’s YouTube channel. To get a comprehensive overview of Instapage, you may still want to check out our article below.

A Brief Overview Instapage Vs Beneath The Surface

Instapage is an online advertising and marketing platform that offers many tools and functions to increase conversion rates.

Instapage is a leader in post-click optimization since 2012. Why so?

It comes with an optimized advanced landing page builder. It’s equipped with templates ready for use and easily accessible tools, from the drag-and-drop interface to wide selections of widgets and stock images to helpful analytics tools.

Everything is simplified to make it easy for even beginners to create landing pages.

Instapage allows you to experiment with personalization and experimentation, such as collaboration and integration tools, A/B testing and collaboration, as well as precise analytics systems like HeatMap and a quick hosting system.

It’s not just the leading page builder that Instapage has only been known for – its focus on conversion is the platform’s key selling point.

Instapage landing pages result in a 16% customer conversion rate, which is higher than the 4% rate for pages created without any premium builders.

Features

We’ve now covered what Instapage is, and the features that they offer. Let’s get into the useful tools that make up this platform! Instapage Vs Beneath The Surface

Instapage Vs Beneath The Surface

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User Experience

Dashboard

Once you log in to Instapage for the first time, the first thing you will notice is the dashboard, which will give you brief calculated details of your landing page, including the number of visitors, the conversion rate, and PostClick score.

There are many major tools and features there waiting for you to try out, from Landing Pages and Personalization to Experiments and Analytics, and all the way to the inbox and other account settings.

With Instapage, you don’t just get to create a new landing page. You also get to create a Group folder to organize multiple pages with ease.

Landing Page Builder

Instapage’s landing pages editor is one of the most powerful and easy-to-use builders. How true is that statement? We’ll take a close look at its features and functions right now!

Templates

Instapage includes over 200 pre-made templates for professionals.

There are many themes available, including the complete landing page template.

Drag-and-drop Interface

What makes this feature on Instapage unique from the rest is you can arrange everything literally anywhere, without worrying about being locked to a grid layout! Other page builders wouldn’t always allow you to have the same freedom as Instapage has.

While you can place items freely even on top of each other, Instapage has visual markers to help you place where those items should be. The builder is like Illustrator or Photoshop for landing pages.

Widgets and Instablocks

Creating multiple pages? Instapage has a time-saving feature in the form of Instablocks, where you get to reuse assets without the need to make them again from scratch.

You don’t just get to create custom blocks; you can also make full-on block templates with layouts and goals. If you’ve used Adobe CC software, you may be familiar with this kind of interface!

Instapage offers a variety of widgets to enhance your landing page. There are many different kinds such as headlines, forms, buttons, timers, and HTML widgets, as well as images and videos.

Mobile Landing Pages

Instapage allows you to make a mobile version your landing page. Just switch the view from desktop to mobile, and the editor will automatically generate a phone-friendly layout, where you can then put in a few adjustments.

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Analytics and Testing

Instapage is top-notch when it comes to delivering analytic reports, with accommodating tools to keep you on track on how your landing page is performing.

As previously mentioned, the dashboard contains brief data details from visitor and conversion counts to the conversion rate. Let’s discuss further on that right now.

Instapage’s Analytics section provides detailed information about these rates using graphs and other visual aids to give users a better perspective. Split tests can be accessed with a data chart that shows exact percentages and rates. Google Analytics can be integrated to provide additional insight into your data.

You can also monitor the details of lead generators, as well as their PostClick score. This information is only available if you have a Google Ads account. You can also check the activities of visitors within your landing pages with the built-in heatmap.

Instapage offers A/B Split Testing, which allows you to test various page variants to determine which one is the most effective. This helps ensure that your landing page is optimized to attract visitors.

Split testing is a great way to ensure that your page generates enough traffic to meet your conversion goals. Instapage Vs Beneath The Surface

Publishing and Integrations

Once you’re satisfied with your landing page, you can publish it on any of the following site platforms, including:

  • On your own custom domain
  • On a WordPress website (via a free plug-in)
  • Drupal websites

You can also plublish the page as a demo for testing purposes, but it’s recommended to use another domain to do so.

Publishing on your WordPress site is made possible by activating the free plug-in. Although it seems simple, it is not easy. It takes a while depending on your internet speed to make it work.

Instapage lets you integrate with a long list of third-party platforms for a more enhanced user experience from e-mail marketing services to analytics solutions. You can also connect to more services with the help of the web server Zipier

Other Features

Apart from its awesome page builder, crazy accurate analytic readings, and other fully optimized features, Instapage has a lot more tools than you’d expect! Here are some that can help you make the most out of creating hit landing pages:

  1. Collaboration tools for teams including Comment Mode for you and your teammates to leave feedback on certain elements of the page
  2. Google AMP support mobile landing pages for faster loading without affecting design or conversation optimization
  3. Easy integration with Google AdWords for tracking your pages’ ROI (return on investment) and effectiveness

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Pricing

Instapage comes with two pricing plans, each named Building (Business) and Converting (Enterprise).

Building Plan

The Building plan costs $199 per month if paid annually, and $299 if paid monthly. If you decide to go for the yearly pricing, you would need to pay upfront the total price of around $2,388, but you get to save more money compared to paying every month.

It includes everything you need to create engaging pages with Instapage’s essential features and tools, such as the Customer Success Manager which gives users advice on finding their strategy, and much more.

Conversion Plan

The Converting plan offers more than just the standard features. You can also use advanced features such as heatmaps and 1:1 ad to page personalization.

What’s great about it is that the configuration is both unique and customizable, as it’s built to be based on your specific needs. You will also see the price depending on the number of features you require.

All of these make up the reason why the Converting plan is highly recommended by large-scale businesses. Instapage Vs Beneath The Surface

Try it Free of Charge

Instapage offers a 14-day free trial. To access the offer, you will need to first enter your payment details. You can get automatically billed once you like it so far and decide to continue onward.

Should you not feel fully satisfied with the service, you can cancel it right away.

Pros and Cons

Instapage may be a useful platform that’s perfect for your marketing needs, but do you think this is the one you’ve been looking for?

Here is a full list of pros and cons you should consider:

Pros

  • Instapage offers an intuitive design interface and professional-grade templates and blocks.
  • There are tons of reporting data and built-in tools within your reach.
  • Creating A/B and split tests and other experiments are made simple.
  • It offers seamless integration with all kinds of services, as well as a wide range of landing page publishing options.
  • It also has mobile support for your pages, plus responsive customer service whenever you need it.

Cons

  • Blogs and small businesses are not as likely to benefit from the high price range that starts at.
  • Landing page templates are limited in variety, which is not the case with other platforms like Instapage.
  • There is also a lack of features and tools should you decide to go for the Building plan.
  • The WordPress plug-in tends to not be as straightforward as some hope it to be.

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Last Thoughts

Instapage is an excellent landing page creator that offers many useful features that can be added to your business strategy.

Integrating your landing page with your website domain requires less effort as it takes care of all the hostings without any hassle. However, when it comes to publishing on a WordPress site, you may encounter extra time in activating the plug-in, so a few improvements are suggested.

It’s not just the page builder that makes it stand apart from others. Conversion and analytics are important points that make the platform unique.

Its advanced optimization tools start at $199 and are ideal for businesses that want to attract more visitors and reach higher goals.

Even though the cost may seem high for small businesses, it doesn’t mean that you won’t be able to use it. Instapage is still available for you to try. You will need to make more financial investments.

Looking for cheaper alternatives with similar features as Instapage? You might give Leadpages or Unbounce a shot instead.

Frequently Asked Questions (FAQ) Instapage Vs Beneath The Surface

How many users does Instapage have?

Instapage had 16,000 customers in 2022 as of this year, based upon reports from the Latka databank.

Can Instapage integrate with Shopify?

If you’re planning on integrating your Instapage-made landing page with the e-commerce platform Shopify, you can do so with the help of Zapier!

Are landing pages free?

Instapage makes it difficult to create landing pages. Instead, you pay a monthly fee.

If you’re looking for a builder that lets you create landing pages for free, there are plenty for you to try out. This includes the likes of ConvertKit, Carrd, ConvertFlow, etc.

Why do I need landing pages?

Landing pages have been proven to be very helpful in attracting targeted audiences. Because they are focused on one goal, or call to action (CTA), landing pages convert more traffic than standard websites.

A landing page is more focused and has fewer links.

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