Instapage Vs Come As You Are

instapage-reviews

Are you in search of a builder platform that can let you create an effectively optimized landing page without the need to do a lot of work?

There are many platforms today that can do this, including Instapage.

Instapage is packed with tons of high-quality features, neat-looking templates, user-friendly building tools, and easy integrations. But is it a good match for your business?

Is it as effective as they claim in making conversion-focused landing pages? Will it be worth the money spent? All of this and more will be answered in our Instapage review.

We’ll also be covering all the features and tools it has, as well as how it can reach your goals to greater heights.

Passionate about the future of your business? Let’s find out if Instapage is the one for you!

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For those of you who prefer a more visual experience, here is a video review by Marketing Island’s YouTube channel. To get a comprehensive overview of Instapage, you may still want to check out our article below.

A Brief Overview Instapage Vs Come As You Are

Instapage is a premium online marketing and advertising platform that offers a host of tools and functions aimed at increasing the conversion rate.

Instapage is a leader in post-click optimization since 2012. Why so?

The optimized advanced landing page creator is included. It’s equipped with templates ready for use and easily accessible tools, from the drag-and-drop interface to wide selections of widgets and stock images to helpful analytics tools.

Everything is streamlined to be user-friendly, even for beginners who may not be too familiar with encoding and creating landing pages from scratch!

Instapage allows you to experiment with personalization and experimentation, such as collaboration and integration tools, A/B testing and collaboration, as well as precise analytics systems like HeatMap and a quick hosting system.

It’s not just the leading page builder that Instapage has only been known for – its focus on conversion is the platform’s key selling point.

Landing pages made through Instapage result in an average customer conversion rate of 16%, a bigger number compared to the 4% rate if made without the help of any premium builder service.

Features

Now that we’ve covered the overview of what Instapage is and how many features they offer, let’s dive deeper into those handy tools that make up the platform! Instapage Vs Come As You Are

Instapage Vs Come As You Are

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User Experience

Dashboard

Once you log in to Instapage for the first time, the first thing you will notice is the dashboard, which will give you brief calculated details of your landing page, including the number of visitors, the conversion rate, and PostClick score.

There are many major tools and features there waiting for you to try out, from Landing Pages and Personalization to Experiments and Analytics, and all the way to the inbox and other account settings.

With Instapage, you don’t just get to create a new landing page. You also get to create a Group folder to organize multiple pages with ease.

Landing Page Builder

Instapage’s landing pages editor is one of the most powerful and easy-to-use builders. How true is that statement? We’ll take a close look at its features and functions right now!

Templates

Instapage includes over 200 pre-made templates for professionals.

There are many themes available, including the complete landing page template.

Drag-and-drop Interface

Instapage’s unique feature is that you can arrange everything anywhere. Other page builders wouldn’t always allow you to have the same freedom as Instapage has.

While you can place items freely even on top of each other, Instapage has visual markers to help you place where those items should be. Think of the builder as the landing page equivalent to Photoshop or Illustrator.

Widgets and Instablocks

Multiple pages can be created? Instapage has a time-saving feature in the form of Instablocks, where you get to reuse assets without the need to make them again from scratch.

You don’t just get to create custom blocks; you can also make full-on block templates with layouts and goals. This interface may look familiar to anyone who has used Adobe CC software.

Instapage also has a range of widgets for your landing page. There are many different kinds such as headlines, forms, buttons, timers, and HTML widgets, as well as images and videos.

Mobile Landing Pages

What’s great about using Instapage is that you can have the option to create a mobile version of your landing page! Simply switch from desktop view to mobile and the editor will generate a phone-friendly layout. You can then make some adjustments.

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Analytics and Testing

Instapage delivers top-quality analytic reports with helpful tools that will keep you in the loop about how your landing pages are performing.

The dashboard provides information about visitor data, conversions and the conversion rate. Let’s discuss further on that right now.

Instapage’s dedicated Analytics section gives users detailed information on those rates through the use of graphs and other visual aids for a clearer perspective. Split tests can be accessed with a data chart that shows exact percentages and rates. Google Analytics can be integrated to provide additional insight into your data.

You also get to monitor lead generator details, as well as the PostClick score, which you can only see if you connect to a Google Ads account. You can also check the activities of visitors within your landing pages with the built-in heatmap.

To ensure a fully optimized landing page that can easily attract visitors, Instapage provides A/B split testing, where you essentially get to test different page variations to see which one performs the best.

Split testing is a great way to ensure that your page generates enough traffic to meet your conversion goals. Instapage Vs Come As You Are

Publishing and Integrations

After you are satisfied with your landing pages, you can publish them on any one of the following sites platforms:

  • On your own custom domain
  • On a WordPress website (via a free plug-in)
  • Drupal websites

For testing purposes, you can also plblish the page. However, it is recommended that you use another domain.

Activating the plug-in frees you from having to publish on your WordPress website. Although it seems simple, it is not easy. It takes a while depending on your internet speed to make it work.

Instapage lets you integrate with a long list of third-party platforms for a more enhanced user experience from e-mail marketing services to analytics solutions. You can also connect to more services with the help of the web server Zipier

Other Features

Apart from its awesome page builder, crazy accurate analytic readings, and other fully optimized features, Instapage has a lot more tools than you’d expect! Here are some that can help you make the most out of creating hit landing pages:

  1. Collaboration tools for teams include Comment Mode, which allows you and your team to give feedback on specific elements of the page.
  2. Google AMP support for mobile landing pages to load quicker without completely affecting their design and conversation optimization
  3. Easy integration with Google AdWords for tracking your pages’ ROI (return on investment) and effectiveness

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Pricing

Instapage comes with two pricing plans, each named Building (Business) and Converting (Enterprise).

Building Plan

The Building plan costs $199 per month if paid annually, and $299 if paid monthly. If you decide to go for the yearly pricing, you would need to pay upfront the total price of around $2,388, but you get to save more money compared to paying every month.

It includes everything you need to create engaging pages with Instapage’s essential features and tools, such as the Customer Success Manager which gives users advice on finding their strategy, and much more.

Conversion Plan

With the Converting plan, you don’t just get all the standard features, but also the opportunity to use advanced ones such as 1:1 ad-to-page personalization, heatmaps, and global blocks among others.

It’s unique and customizable. This is what makes it so great. The price will also reflect on how many features you may need.

These are the reasons why large-scale companies recommend the Converting Plan. Instapage Vs Come As You Are

Free Trial

Instapage offers a 14-day free trial. To access the offer, you will need to first enter your payment details. You can get automatically billed once you like it so far and decide to continue onward.

You can cancel the service at any time if you are not completely satisfied.

Both the pros and cons

Instapage is a great platform for marketing, but are you sure it’s the right one for you?

Here’s a complete list of pros and con to consider:

Pros

  • Instapage has an easy-to-use design interface with professional pre-made templates and blocks.
  • You have access to a lot of data and built-in tools.
  • Creating A/B and split tests and other experiments are made simple.
  • It offers seamless integration with all kinds of services, as well as a wide range of landing page publishing options.
  • It also has mobile support for your pages, plus responsive customer service whenever you need it.

Cons

  • Blogs and small businesses are not as likely to benefit from the high price range that starts at.
  • There is a lack of variety with landing page templates, unlike other platforms that offer similar services as Instapage.
  • There is also a lack of features and tools should you decide to go for the Building plan.
  • The WordPress plug-in tends to not be as straightforward as some hope it to be.

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Final Thoughts

Instapage is an excellent landing page creator that offers many useful features that can be added to your business strategy.

Integrating your landing page with your website domain requires less effort as it takes care of all the hostings without any hassle. If you have to activate the plug-in for publishing on a WordPress website, it may take longer.

It’s not just the page builder that makes it stand apart from others. Conversion and analytics are important points that make the platform unique.

Its advanced optimization tools start at $199 and are ideal for businesses that want to attract more visitors and reach higher goals.

Even though the cost may seem high for small businesses, it doesn’t mean that you won’t be able to use it. Instapage is still available for you to try. You will need to make more financial investments.

Are you looking for alternatives that offer similar features to Instapage but are less expensive? You may give Unbounce and Leadpages a try instead!

Frequently Asked Questions (FAQ) Instapage Vs Come As You Are

What number of users does Instapage have

Instapage had 16,000 customers in 2022 as of this year, based upon reports from the Latka databank.

Can Instapage integrate with Shopify?

Zapier is a great tool to integrate your Instapage-made landing pages with Shopify’s e-commerce platform

Are landing pages free?

With Instapage, making a landing page is not free – it comes at a cost in the form of periodic payments.

offers a free builder that allows you to create landing pages. This includes the likes of ConvertKit, Carrd, ConvertFlow, etc.

Why do I need landing pages?

In attracting target audiences, landing pages are proven to be a big help. Because they are focused on one goal, or call to action (CTA), landing pages convert more traffic than standard websites.

A landing page is more focused and has fewer links.

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