Instapage Vs Journeymap

instapage-reviews

Are you looking for a platform that will allow you to create a landing page with minimal effort?

There are many platforms today that can do this, including Instapage.

Instapage is packed with tons of high-quality features, neat-looking templates, user-friendly building tools, and easy integrations. Is it the right fit for your business?

It is as efficient as they claim when creating conversion-focused landing pages. Is it worth the investment? All of this and more will be answered in our Instapage review.

We will also cover all features and tools that it offers, as well how it can help you achieve your goals.

Are you passionate about the future for your business? Let’s find out if Instapage is the one for you!

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For those of you who prefer a more visual experience, here is a video review by Marketing Island’s YouTube channel. To get a comprehensive overview of Instapage, you may still want to check out our article below.

A brief overview Instapage Vs Journeymap

Instapage is a premium online marketing and advertising platform that offers a host of tools and functions aimed at increasing the conversion rate.

Instapage is a leader in post-click optimization since 2012. Why so?

It comes with an optimized advanced landing page builder. It’s equipped with templates ready for use and easily accessible tools, from the drag-and-drop interface to wide selections of widgets and stock images to helpful analytics tools.

Everything is streamlined to be user-friendly, even for beginners who may not be too familiar with encoding and creating landing pages from scratch!

Instapage allows you to experiment with personalization and experimentation, such as collaboration and integration tools, A/B testing and collaboration, as well as precise analytics systems like HeatMap and a quick hosting system.

Instapage is not only the best page builder, but its main selling point is its focus on conversion.

Landing pages made through Instapage result in an average customer conversion rate of 16%, a bigger number compared to the 4% rate if made without the help of any premium builder service.

Features

We’ve now covered what Instapage is, and the features that they offer. Let’s get into the useful tools that make up this platform! Instapage Vs Journeymap

Instapage Vs Journeymap

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User Experience

Dashboard

When you log in to Instapage, the dashboard will be your first notice. This dashboard will show you a summary of your landing pages, including conversion rates, visitors and PostClick scores.

You will find many great tools and features waiting to be tried, including Experiments and Analytics, Personalization, Landing Pages, and Experiments.

Instapage allows you to create new landing pages. You also get to create a Group folder to organize multiple pages with ease.

Landing Page Builder

Instapage’s landing page editor is among the most powerful yet easy-to-use builders out there. How true is that statement? We’ll take a close look at its features and functions right now!

Templates

Instapage comes packed with a wide selection of over 200 professional pre-made templates.

Apart from the full landing page template, there are also different kinds of themes, such as Two-step, Click-through, and even Thank You templates!

Drag-and-drop Interface

What makes this feature on Instapage unique from the rest is you can arrange everything literally anywhere, without worrying about being locked to a grid layout! Other page builders wouldn’t always allow you to have the same freedom as Instapage has.

Although you can place items anywhere you want, Instapage provides visual markers that will help you determine where they should be. The builder is like Illustrator or Photoshop for landing pages.

Widgets and Instablocks

Creating multiple pages? Instapage offers a time-saving feature called Instablocks. This allows you to reuse assets without having to create them from scratch.

Not only can you create blocks that are unique, but you can also create block templates that include layouts and goals. If you’ve used Adobe CC software, you may be familiar with this kind of interface!

Instapage offers a variety of widgets to enhance your landing page. There are many different kinds such as headlines, forms, buttons, timers, and HTML widgets, as well as images and videos.

Mobile Landing Pages

Instapage allows you to make a mobile version your landing page. Simply switch from desktop view to mobile and the editor will generate a phone-friendly layout. You can then make some adjustments.

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Analytics and Testing

Instapage is top-notch when it comes to delivering analytic reports, with accommodating tools to keep you on track on how your landing page is performing.

As previously mentioned, the dashboard contains brief data details from visitor and conversion counts to the conversion rate. Let’s talk more about that now.

Instapage’s Analytics section provides detailed information about these rates using graphs and other visual aids to give users a better perspective. Split tests can be accessed with a data chart that shows exact percentages and rates. You can also integrate with Google Analytics for even more insight on your data!

You can also monitor the details of lead generators, as well as their PostClick score. This information is only available if you have a Google Ads account. Apart from those, there is a built-in heatmap that lets you check visitors’ activities within your landing page.

Instapage offers A/B Split Testing, which allows you to test various page variants to determine which one is the most effective. This helps ensure that your landing page is optimized to attract visitors.

Split testing is a great way to ensure that your page generates enough traffic to meet your conversion goals. Instapage Vs Journeymap

Publishing and Integrations

After you are satisfied with your landing pages, you can publish them on any one of the following sites platforms:

  • Your own domain
  • A WordPress website can be customized using a plug-in.
  • On a Drupal website

For testing purposes, you can also plblish the page. However, it is recommended that you use another domain.

Activating the plug-in frees you from having to publish on your WordPress website. Although it seems simple, it is not easy. It takes a while depending on your internet speed to make it work.

Instapage allows you to integrate with a wide range of third-party platforms, allowing for an enhanced user experience. This includes e-mail marketing and analytics services. You can also connect to more services with the help of the web server Zipier

Other Features

Instapage offers more features than you might expect, including an amazing page builder and extremely accurate analytic readings. These tools will help you create hit landing pages.

  1. Collaboration tools for teams including Comment Mode for you and your teammates to leave feedback on certain elements of the page
  2. Google AMP support mobile landing pages for faster loading without affecting design or conversation optimization
  3. Quick and easy integration with Google AdWords to further track your pages’ return of investment (ROI) and its effectiveness

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Pricing

Instapage comes with two pricing plans, each named Building (Business) and Converting (Enterprise).

Building Plan

The Building plan costs $199 per month if paid annually, and $299 if paid monthly. If you decide to go for the yearly pricing, you would need to pay upfront the total price of around $2,388, but you get to save more money compared to paying every month.

It includes everything you need to create engaging pages with Instapage’s essential features and tools, such as the Customer Success Manager which gives users advice on finding their strategy, and much more.

Conversion Plan

With the Converting plan, you don’t just get all the standard features, but also the opportunity to use advanced ones such as 1:1 ad-to-page personalization, heatmaps, and global blocks among others.

What’s great about it is that the configuration is both unique and customizable, as it’s built to be based on your specific needs. The price will also reflect on how many features you may need.

These are the reasons why large-scale companies recommend the Converting Plan. Instapage Vs Journeymap

Try it Free of Charge

Instapage has a 14-day trial offer, and you’d need to enter your payment details first to access it. Once you are satisfied with the service, you can be automatically billed and then decide to continue.

You can cancel the service at any time if you are not completely satisfied.

Pros and Cons

Instapage may be a useful platform that’s perfect for your marketing needs, but do you think this is the one you’ve been looking for?

Here is a full list of pros and cons you should consider:

Pros

  • Instapage offers an intuitive design interface and professional-grade templates and blocks.
  • You have access to a lot of data and built-in tools.
  • Creating A/B and split tests and other experiments are made simple.
  • It integrates seamlessly with many services and offers a variety of landing page publishing options.
  • It also has mobile support for your pages, plus responsive customer service whenever you need it.

Cons

  • Blogs and small businesses are not as likely to benefit from the high price range that starts at.
  • Landing page templates are limited in variety, which is not the case with other platforms like Instapage.
  • If you choose to go with the Building plan, there are a few tools and features that you may not have access to.
  • The WordPress plug-in is not always as simple as people hope.

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Last Thoughts

Instapage is an excellent landing page creator that offers many useful features that can be added to your business strategy.

It is easy to integrate your landing page with your site domain. This takes care of all hosting issues without hassle. If you have to activate the plug-in for publishing on a WordPress website, it may take longer.

The page builder is not the only thing that makes it stand out from the rest – conversion and analytics are also important key points that make up the platform.

From just $199, its advanced optimized tools are perfect for established businesses who want to go all out in attracting visitors and reaching goals to greater heights.

Even though the cost may seem high for small businesses, it doesn’t mean that you won’t be able to use it. Instapage is still available for you to try. You will need to make more financial investments.

Looking for cheaper alternatives with similar features as Instapage? You may give Unbounce and Leadpages a try instead!

Frequently Asked Questions (FAQ) Instapage Vs Journeymap

How many users does Instapage have?

As of this year in 2022, Instapage has garnered 16,000 customers on average, with an annual churn rate of 72.00%, based on reports by the Latka database.

Is Instapage compatible with Shopify

If you’re planning on integrating your Instapage-made landing page with the e-commerce platform Shopify, you can do so with the help of Zapier!

Are landing pages free?

With Instapage, making a landing page is not free – it comes at a cost in the form of periodic payments.

offers a free builder that allows you to create landing pages. This includes the likes of ConvertKit, Carrd, ConvertFlow, etc.

Why do I need landing pages?

Landing pages have been proven to be very helpful in attracting targeted audiences. Because they are focused on one goal, or call to action (CTA), landing pages convert more traffic than standard websites.

A normal website has all kinds of calls to action through many links, whereas a landing page has limited links, most of which lead to the desired goal.

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