Are you looking for a platform that will allow you to create a landing page with minimal effort?
Today, there are plenty of platforms that deliver just that, and Instapage is a great example.
Instapage is packed with tons of high-quality features, neat-looking templates, user-friendly building tools, and easy integrations. Is it the right fit for your business?
It is as efficient as they claim when creating conversion-focused landing pages. Will it be worth the money spent? All of this and more will be answered in our Instapage review.
We’ll also be covering all the features and tools it has, as well as how it can reach your goals to greater heights.
Are you passionate about the future for your business? Let’s find out if Instapage is the one for you!
For those of you who prefer a more visual experience, here is a video review by Marketing Island’s YouTube channel. Do check out our article below, however, because it has a comprehensive overview of Instapage.
A Brief Overview Instapage Vs Nicki
Instapage is an online advertising and marketing platform that offers many tools and functions to increase conversion rates.
Since 2012, Instapage has been widely known as a leading name in post-click optimization. Why so?
It comes with an optimized advanced landing page builder. It’s equipped with templates ready for use and easily accessible tools, from the drag-and-drop interface to wide selections of widgets and stock images to helpful analytics tools.
Everything is streamlined to be user-friendly, even for beginners who may not be too familiar with encoding and creating landing pages from scratch!
Instapage also allows you to try out personalization and experimentation options such as A/B testing, collaboration and integration tools, accurate analytics systems such as HeatMap, and a swift hosting system.
It’s not just the leading page builder that Instapage has only been known for – its focus on conversion is the platform’s key selling point.
Landing pages made through Instapage result in an average customer conversion rate of 16%, a bigger number compared to the 4% rate if made without the help of any premium builder service.
Now that we’ve covered the overview of what Instapage is and how many features they offer, let’s dive deeper into those handy tools that make up the platform! Instapage Vs Nicki
When you log in to Instapage, the dashboard will be your first notice. This dashboard will show you a summary of your landing pages, including conversion rates, visitors and PostClick scores.
You will find many great tools and features waiting to be tried, including Experiments and Analytics, Personalization, Landing Pages, and Experiments.
With Instapage, you don’t just get to create a new landing page. You also get to create a Group folder to organize multiple pages with ease.
Landing Page Builder
Instapage’s landing page editor is among the most powerful yet easy-to-use builders out there. But how true is this statement? We’ll take a close look at its features and functions right now!
Instapage comes packed with a wide selection of over 200 professional pre-made templates.
There are many themes available, including the complete landing page template.
What makes this feature on Instapage unique from the rest is you can arrange everything literally anywhere, without worrying about being locked to a grid layout! Instapage allows you the same freedom that other page builders don’t allow.
Although you can place items anywhere you want, Instapage provides visual markers that will help you determine where they should be. The builder is like Illustrator or Photoshop for landing pages.
Instablocks and Widgets
Multiple pages can be created? Instapage has a time-saving feature in the form of Instablocks, where you get to reuse assets without the need to make them again from scratch.
You don’t just get to create custom blocks; you can also make full-on block templates with layouts and goals. This interface may look familiar to anyone who has used Adobe CC software.
Instapage offers a variety of widgets to enhance your landing page. There are many types, including headlines, forms and buttons, timers and HTML widgets. You can also upload images and videos.
Mobile Landing Pages
Instapage allows you to make a mobile version your landing page. Simply switch from desktop view to mobile and the editor will generate a phone-friendly layout. You can then make some adjustments.
Analytics and Testing
Instapage is top-notch when it comes to delivering analytic reports, with accommodating tools to keep you on track on how your landing page is performing.
As previously mentioned, the dashboard contains brief data details from visitor and conversion counts to the conversion rate. Let’s talk more about that now.
Instapage’s dedicated Analytics section gives users detailed information on those rates through the use of graphs and other visual aids for a clearer perspective. Split tests can be accessed with a data chart that shows exact percentages and rates. Google Analytics can be integrated to provide additional insight into your data.
You also get to monitor lead generator details, as well as the PostClick score, which you can only see if you connect to a Google Ads account. Apart from those, there is a built-in heatmap that lets you check visitors’ activities within your landing page.
Instapage offers A/B Split Testing, which allows you to test various page variants to determine which one is the most effective. This helps ensure that your landing page is optimized to attract visitors.
Split testing is a great way to ensure that your page generates enough traffic to meet your conversion goals. Instapage Vs Nicki
Publishing and Integration
After you are satisfied with your landing pages, you can publish them on any one of the following sites platforms:
- Your own domain
- On a WordPress website (via a free plug-in)
- On a Drupal website
You can also plublish the page as a demo for testing purposes, but it’s recommended to use another domain to do so.
Activating the plug-in frees you from having to publish on your WordPress website. Although it seems simple, it is not easy. It takes a while depending on your internet speed to make it work.
Instapage allows you to integrate with a wide range of third-party platforms, allowing for an enhanced user experience. This includes e-mail marketing and analytics services. And with the extra boost from the web server Zapier, you can connect to even more services!
Apart from its awesome page builder, crazy accurate analytic readings, and other fully optimized features, Instapage has a lot more tools than you’d expect! These tools will help you create hit landing pages.
- Collaboration tools for teams including Comment Mode for you and your teammates to leave feedback on certain elements of the page
- Google AMP support for mobile landing pages to load quicker without completely affecting their design and conversation optimization
- Quick and easy integration with Google AdWords to further track your pages’ return of investment (ROI) and its effectiveness
Instapage offers two pricing options, one each called Building (Business) or Converting (Enterprise).
If you pay annually, the Building plan will cost $199 per month and $299 monthly. If you decide to go for the yearly pricing, you would need to pay upfront the total price of around $2,388, but you get to save more money compared to paying every month.
It contains everything you need for engaging pages using Instapage’s key features and tools. This includes the Customer Success Manager, which offers users advice and guidance on how to find their strategy.
The Converting plan offers more than just the standard features. You can also use advanced features such as heatmaps and 1:1 ad to page personalization.
What’s great about it is that the configuration is both unique and customizable, as it’s built to be based on your specific needs. You will also see the price depending on the number of features you require.
All of these make up the reason why the Converting plan is highly recommended by large-scale businesses. Instapage Vs Nicki
Try it Free of Charge
Instapage has a 14-day trial offer, and you’d need to enter your payment details first to access it. Once you are satisfied with the service, you can be automatically billed and then decide to continue.
You can cancel the service at any time if you are not completely satisfied.
Pros and Cons
Instapage may be a useful platform that’s perfect for your marketing needs, but do you think this is the one you’ve been looking for?
Here is a full list of pros and cons you should consider:
- Instapage offers an intuitive design interface and professional-grade templates and blocks.
- There are tons of reporting data and built-in tools within your reach.
- Creating A/B and split tests and other experiments are made simple.
- It offers seamless integration with all kinds of services, as well as a wide range of landing page publishing options.
- You can also use it for mobile support on your pages and responsive customer service when you need it.
- The steep price range starting at does not look as promising for smaller-scale businesses and blogs.
- Landing page templates are limited in variety, which is not the case with other platforms like Instapage.
- If you choose to go with the Building plan, there are a few tools and features that you may not have access to.
- The WordPress plug-in tends to not be as straightforward as some hope it to be.
Instapage is a great landing page builder with easily accessible features worth adding to your business strategy.
Integrating your landing page with your website domain requires less effort as it takes care of all the hostings without any hassle. If you have to activate the plug-in for publishing on a WordPress website, it may take longer.
It’s not just the page builder that makes it stand apart from others. Conversion and analytics are important points that make the platform unique.
From just $199, its advanced optimized tools are perfect for established businesses who want to go all out in attracting visitors and reaching goals to greater heights.
If you’re a small business, the price may come off as quite steep, but that doesn’t mean you can’t use it. Instapage is still available for you to try. It’s just that it requires more financial investments.
Looking for cheaper alternatives with similar features as Instapage? You may give Unbounce and Leadpages a try instead!
Frequently Asked Questions (FAQ) Instapage Vs Nicki
What number of users does Instapage have
As of this year in 2022, Instapage has garnered 16,000 customers on average, with an annual churn rate of 72.00%, based on reports by the Latka database.
Is Instapage compatible with Shopify
Zapier is a great tool to integrate your Instapage-made landing pages with Shopify’s e-commerce platform
Are landing pages free?
Instapage makes it difficult to create landing pages. Instead, you pay a monthly fee.
If you’re looking for a builder that lets you create landing pages for free, there are plenty for you to try out. This includes the likes of ConvertKit, Carrd, ConvertFlow, etc.
Why do I need landing pages?
In attracting target audiences, landing pages are proven to be a big help. They convert more traffic compared to standard websites because they are focused specifically on one goal or call to action (CTA).
A normal website has all kinds of calls to action through many links, whereas a landing page has limited links, most of which lead to the desired goal.