Are you looking for a platform that will allow you to create a landing page with minimal effort?
Today, there are plenty of platforms that deliver just that, and Instapage is a great example.
Instapage is packed with tons of high-quality features, neat-looking templates, user-friendly building tools, and easy integrations. Is it the right fit for your business?
Is it as effective as they claim in making conversion-focused landing pages? Is it worth the investment? We’ll answer all of that in this review on Instapage right here!
We will also cover all features and tools that it offers, as well how it can help you achieve your goals.
Are you passionate about the future for your business? Let’s find out if Instapage is the one for you!
For those of you who prefer a more visual experience, here is a video review by Marketing Island’s YouTube channel. To get a comprehensive overview of Instapage, you may still want to check out our article below.
A Brief Overview Instapage Vs Okta
Instapage is an online advertising and marketing platform that offers many tools and functions to increase conversion rates.
Instapage is a leader in post-click optimization since 2012. Why so?
The optimized advanced landing page creator is included. It’s equipped with templates ready for use and easily accessible tools, from the drag-and-drop interface to wide selections of widgets and stock images to helpful analytics tools.
Everything is simplified to make it easy for even beginners to create landing pages.
Instapage allows you to experiment with personalization and experimentation, such as collaboration and integration tools, A/B testing and collaboration, as well as precise analytics systems like HeatMap and a quick hosting system.
It’s not just the leading page builder that Instapage has only been known for – its focus on conversion is the platform’s key selling point.
Landing pages made through Instapage result in an average customer conversion rate of 16%, a bigger number compared to the 4% rate if made without the help of any premium builder service.
Now that we’ve covered the overview of what Instapage is and how many features they offer, let’s dive deeper into those handy tools that make up the platform! Instapage Vs Okta
When you log in to Instapage, the dashboard will be your first notice. This dashboard will show you a summary of your landing pages, including conversion rates, visitors and PostClick scores.
There are many major tools and features there waiting for you to try out, from Landing Pages and Personalization to Experiments and Analytics, and all the way to the inbox and other account settings.
Instapage allows you to create new landing pages. To organize multiple pages, you can also create a Group folder.
Landing Page Builder
Instapage’s landing pages editor is one of the most powerful and easy-to-use builders. How true is that statement? We’ll take a close look at its features and functions right now!
Instapage comes packed with a wide selection of over 200 professional pre-made templates.
Apart from the full landing page template, there are also different kinds of themes, such as Two-step, Click-through, and even Thank You templates!
What makes this feature on Instapage unique from the rest is you can arrange everything literally anywhere, without worrying about being locked to a grid layout! Instapage allows you the same freedom that other page builders don’t allow.
Although you can place items anywhere you want, Instapage provides visual markers that will help you determine where they should be. The builder is like Illustrator or Photoshop for landing pages.
Widgets and Instablocks
Multiple pages can be created? Instapage offers a time-saving feature called Instablocks. This allows you to reuse assets without having to create them from scratch.
Not only can you create blocks that are unique, but you can also create block templates that include layouts and goals. If you’ve used Adobe CC software, you may be familiar with this kind of interface!
Instapage offers a variety of widgets to enhance your landing page. There are many different kinds such as headlines, forms, buttons, timers, and HTML widgets, as well as images and videos.
Mobile Landing Pages
Instapage allows you to make a mobile version your landing page. Simply switch from desktop view to mobile and the editor will generate a phone-friendly layout. You can then make some adjustments.
Analytics and Testing
Instapage delivers top-quality analytic reports with helpful tools that will keep you in the loop about how your landing pages are performing.
The dashboard provides information about visitor data, conversions and the conversion rate. Let’s discuss further on that right now.
Instapage’s dedicated Analytics section gives users detailed information on those rates through the use of graphs and other visual aids for a clearer perspective. A data chart is accessible whenever you’re running split tests, packed with accurate percentages and rates. Google Analytics can be integrated to provide additional insight into your data.
You can also monitor the details of lead generators, as well as their PostClick score. This information is only available if you have a Google Ads account. Apart from those, there is a built-in heatmap that lets you check visitors’ activities within your landing page.
To ensure a fully optimized landing page that can easily attract visitors, Instapage provides A/B split testing, where you essentially get to test different page variations to see which one performs the best.
If your page ever doesn’t generate enough to reach your conversion goal, split testing can help you make sure it hits right where you want it. Instapage Vs Okta
Publishing and Integrations
Once you’re satisfied with your landing page, you can publish it on any of the following site platforms, including:
- On your own custom domain
- A WordPress website can be customized using a plug-in.
- Drupal websites
You can also plublish the page as a demo for testing purposes, but it’s recommended to use another domain to do so.
Activating the plug-in frees you from having to publish on your WordPress website. Although it seems simple, it is not easy. It takes a while depending on your internet speed to make it work.
Instapage lets you integrate with a long list of third-party platforms for a more enhanced user experience from e-mail marketing services to analytics solutions. You can also connect to more services with the help of the web server Zipier
Instapage offers more features than you might expect, including an amazing page builder and extremely accurate analytic readings. These tools will help you create hit landing pages.
- Collaboration tools for teams including Comment Mode for you and your teammates to leave feedback on certain elements of the page
- Google AMP support for mobile landing pages to load quicker without completely affecting their design and conversation optimization
- Easy integration with Google AdWords for tracking your pages’ ROI (return on investment) and effectiveness
Instapage offers two pricing options, one each called Building (Business) or Converting (Enterprise).
The Building plan costs $199 per month if paid annually, and $299 if paid monthly. If you decide to go for the yearly pricing, you would need to pay upfront the total price of around $2,388, but you get to save more money compared to paying every month.
It contains everything you need for engaging pages using Instapage’s key features and tools. This includes the Customer Success Manager, which offers users advice and guidance on how to find their strategy.
With the Converting plan, you don’t just get all the standard features, but also the opportunity to use advanced ones such as 1:1 ad-to-page personalization, heatmaps, and global blocks among others.
What’s great about it is that the configuration is both unique and customizable, as it’s built to be based on your specific needs. The price will also reflect on how many features you may need.
These are the reasons why large-scale companies recommend the Converting Plan. Instapage Vs Okta
Instapage offers a 14-day free trial. To access the offer, you will need to first enter your payment details. Once you are satisfied with the service, you can be automatically billed and then decide to continue.
Should you not feel fully satisfied with the service, you can cancel it right away.
Both the pros and cons
Instapage may be a useful platform that’s perfect for your marketing needs, but do you think this is the one you’ve been looking for?
Here is a full list of pros and cons you should consider:
- Instapage offers an intuitive design interface and professional-grade templates and blocks.
- You have access to a lot of data and built-in tools.
- It is easy to create split and A/B tests, as well as other experiments.
- It offers seamless integration with all kinds of services, as well as a wide range of landing page publishing options.
- It also has mobile support for your pages, plus responsive customer service whenever you need it.
- Blogs and small businesses are not as likely to benefit from the high price range that starts at.
- There is a lack of variety with landing page templates, unlike other platforms that offer similar services as Instapage.
- There is also a lack of features and tools should you decide to go for the Building plan.
- The WordPress plug-in is not always as simple as people hope.
Instapage is an excellent landing page creator that offers many useful features that can be added to your business strategy.
Integrating your landing page with your website domain requires less effort as it takes care of all the hostings without any hassle. However, when it comes to publishing on a WordPress site, you may encounter extra time in activating the plug-in, so a few improvements are suggested.
The page builder is not the only thing that makes it stand out from the rest – conversion and analytics are also important key points that make up the platform.
Its advanced optimization tools start at $199 and are ideal for businesses that want to attract more visitors and reach higher goals.
If you’re a small business, the price may come off as quite steep, but that doesn’t mean you can’t use it. You can still give Instapage a try! You will need to make more financial investments.
Looking for cheaper alternatives with similar features as Instapage? You may give Unbounce and Leadpages a try instead!
Frequently Asked Questions (FAQ). Instapage Vs Okta
How many users does Instapage have?
As of this year in 2022, Instapage has garnered 16,000 customers on average, with an annual churn rate of 72.00%, based on reports by the Latka database.
Is Instapage compatible with Shopify
If you’re planning on integrating your Instapage-made landing page with the e-commerce platform Shopify, you can do so with the help of Zapier!
Are landing pages free?
With Instapage, making a landing page is not free – it comes at a cost in the form of periodic payments.
If you’re looking for a builder that lets you create landing pages for free, there are plenty for you to try out. This includes the likes of ConvertKit, Carrd, ConvertFlow, etc.
Why do I need landing pages?
In attracting target audiences, landing pages are proven to be a big help. Because they are focused on one goal, or call to action (CTA), landing pages convert more traffic than standard websites.
A landing page is more focused and has fewer links.