Instapage Vs Top Of

instapage-reviews

Are you looking for a platform that will allow you to create a landing page with minimal effort?

Today, there are plenty of platforms that deliver just that, and Instapage is a great example.

Instapage has a lot of great features, clean-looking templates and user-friendly integrations. But is it a good match for your business?

It is as efficient as they claim when creating conversion-focused landing pages. Will it be worth the money spent? We’ll answer all of that in this review on Instapage right here!

We will also cover all features and tools that it offers, as well how it can help you achieve your goals.

Passionate about the future of your business? Let’s find out if Instapage is the one for you!

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For those of you who prefer a more visual experience, here is a video review by Marketing Island’s YouTube channel. To get a comprehensive overview of Instapage, you may still want to check out our article below.

A brief overview Instapage Vs Top Of

Instapage is an online advertising and marketing platform that offers many tools and functions to increase conversion rates.

Instapage is a leader in post-click optimization since 2012. Why so?

It comes with an optimized advanced landing page builder. It comes with ready-to-use templates and easy-to-use tools. These include the drag-and drop interface, a wide range of stock images and widgets, and helpful analytics tools.

Everything is streamlined to be user-friendly, even for beginners who may not be too familiar with encoding and creating landing pages from scratch!

Instapage allows you to experiment with personalization and experimentation, such as collaboration and integration tools, A/B testing and collaboration, as well as precise analytics systems like HeatMap and a quick hosting system.

Instapage is not only the best page builder, but its main selling point is its focus on conversion.

Landing pages made through Instapage result in an average customer conversion rate of 16%, a bigger number compared to the 4% rate if made without the help of any premium builder service.

Features

Now that we’ve covered the overview of what Instapage is and how many features they offer, let’s dive deeper into those handy tools that make up the platform! Instapage Vs Top Of

Instapage Vs Top Of

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User Experience

Dashboard

Once you log in to Instapage for the first time, the first thing you will notice is the dashboard, which will give you brief calculated details of your landing page, including the number of visitors, the conversion rate, and PostClick score.

You will find many great tools and features waiting to be tried, including Experiments and Analytics, Personalization, Landing Pages, and Experiments.

Instapage allows you to create new landing pages. To organize multiple pages, you can also create a Group folder.

Landing Page Builder

Instapage’s landing pages editor is one of the most powerful and easy-to-use builders. But how true is this statement? We’ll take a close look at its features and functions right now!

Templates

Instapage includes over 200 pre-made templates for professionals.

Apart from the full landing page template, there are also different kinds of themes, such as Two-step, Click-through, and even Thank You templates!

Drag-and-drop Interface

What makes this feature on Instapage unique from the rest is you can arrange everything literally anywhere, without worrying about being locked to a grid layout! Instapage allows you the same freedom that other page builders don’t allow.

While you can place items freely even on top of each other, Instapage has visual markers to help you place where those items should be. Think of the builder as the landing page equivalent to Photoshop or Illustrator.

Instablocks and Widgets

Creating multiple pages? Instapage has a time-saving feature in the form of Instablocks, where you get to reuse assets without the need to make them again from scratch.

You don’t just get to create custom blocks; you can also make full-on block templates with layouts and goals. If you’ve used Adobe CC software, you may be familiar with this kind of interface!

Instapage offers a variety of widgets to enhance your landing page. There are many types, including headlines, forms and buttons, timers and HTML widgets. You can also upload images and videos.

Mobile Landing Pages

What’s great about using Instapage is that you can have the option to create a mobile version of your landing page! Just switch the view from desktop to mobile, and the editor will automatically generate a phone-friendly layout, where you can then put in a few adjustments.

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Analytics and Testing

Instapage is top-notch when it comes to delivering analytic reports, with accommodating tools to keep you on track on how your landing page is performing.

As previously mentioned, the dashboard contains brief data details from visitor and conversion counts to the conversion rate. Let’s discuss further on that right now.

Instapage’s Analytics section provides detailed information about these rates using graphs and other visual aids to give users a better perspective. Split tests can be accessed with a data chart that shows exact percentages and rates. Google Analytics can be integrated to provide additional insight into your data.

You also get to monitor lead generator details, as well as the PostClick score, which you can only see if you connect to a Google Ads account. Apart from those, there is a built-in heatmap that lets you check visitors’ activities within your landing page.

To ensure a fully optimized landing page that can easily attract visitors, Instapage provides A/B split testing, where you essentially get to test different page variations to see which one performs the best.

If your page ever doesn’t generate enough to reach your conversion goal, split testing can help you make sure it hits right where you want it. Instapage Vs Top Of

Publishing and Integration

After you are satisfied with your landing pages, you can publish them on any one of the following sites platforms:

  • Your own domain
  • On a WordPress website (via a free plug-in)
  • Drupal websites

For testing purposes, you can also plblish the page. However, it is recommended that you use another domain.

Publishing on your WordPress site is made possible by activating the free plug-in. As simple as it may seem, there are quite a few hurdles, plus a few hours depending on the internet speed, to get it to work.

Instapage allows you to integrate with a wide range of third-party platforms, allowing for an enhanced user experience. This includes e-mail marketing and analytics services. And with the extra boost from the web server Zapier, you can connect to even more services!

Other Features

Instapage offers more features than you might expect, including an amazing page builder and extremely accurate analytic readings. Here are some that can help you make the most out of creating hit landing pages:

  1. Collaboration tools for teams including Comment Mode for you and your teammates to leave feedback on certain elements of the page
  2. Google AMP support mobile landing pages for faster loading without affecting design or conversation optimization
  3. Quick and easy integration with Google AdWords to further track your pages’ return of investment (ROI) and its effectiveness

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Pricing

Instapage offers two pricing options, one each called Building (Business) or Converting (Enterprise).

Building Plan

If you pay annually, the Building plan will cost $199 per month and $299 monthly. If you decide to go for the yearly pricing, you would need to pay upfront the total price of around $2,388, but you get to save more money compared to paying every month.

It contains everything you need for engaging pages using Instapage’s key features and tools. This includes the Customer Success Manager, which offers users advice and guidance on how to find their strategy.

Conversion Plan

With the Converting plan, you don’t just get all the standard features, but also the opportunity to use advanced ones such as 1:1 ad-to-page personalization, heatmaps, and global blocks among others.

It’s unique and customizable. This is what makes it so great. You will also see the price depending on the number of features you require.

All of these make up the reason why the Converting plan is highly recommended by large-scale businesses. Instapage Vs Top Of

Try it Free of Charge

Instapage has a 14-day trial offer, and you’d need to enter your payment details first to access it. Once you are satisfied with the service, you can be automatically billed and then decide to continue.

Should you not feel fully satisfied with the service, you can cancel it right away.

Both the pros and cons

Instapage may be a useful platform that’s perfect for your marketing needs, but do you think this is the one you’ve been looking for?

Here is a full list of pros and cons you should consider:

Pros

  • Instapage offers an intuitive design interface and professional-grade templates and blocks.
  • There are tons of reporting data and built-in tools within your reach.
  • It is easy to create split and A/B tests, as well as other experiments.
  • It integrates seamlessly with many services and offers a variety of landing page publishing options.
  • You can also use it for mobile support on your pages and responsive customer service when you need it.

Cons

  • Blogs and small businesses are not as likely to benefit from the high price range that starts at.
  • Landing page templates are limited in variety, which is not the case with other platforms like Instapage.
  • If you choose to go with the Building plan, there are a few tools and features that you may not have access to.
  • The WordPress plug-in tends to not be as straightforward as some hope it to be.

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Last Thoughts

Instapage is a great landing page builder with easily accessible features worth adding to your business strategy.

It is easy to integrate your landing page with your site domain. This takes care of all hosting issues without hassle. However, when it comes to publishing on a WordPress site, you may encounter extra time in activating the plug-in, so a few improvements are suggested.

It’s not just the page builder that makes it stand apart from others. Conversion and analytics are important points that make the platform unique.

Its advanced optimization tools start at $199 and are ideal for businesses that want to attract more visitors and reach higher goals.

If you’re a small business, the price may come off as quite steep, but that doesn’t mean you can’t use it. Instapage is still available for you to try. You will need to make more financial investments.

Are you looking for alternatives that offer similar features to Instapage but are less expensive? You may give Unbounce and Leadpages a try instead!

Frequently Asked Questions (FAQ) Instapage Vs Top Of

What number of users does Instapage have

As of this year in 2022, Instapage has garnered 16,000 customers on average, with an annual churn rate of 72.00%, based on reports by the Latka database.

Can Instapage integrate with Shopify?

If you’re planning on integrating your Instapage-made landing page with the e-commerce platform Shopify, you can do so with the help of Zapier!

Are landing pages free?

Instapage makes it difficult to create landing pages. Instead, you pay a monthly fee.

If you’re looking for a builder that lets you create landing pages for free, there are plenty for you to try out. ConvertKit and ConvertFlow are all examples.

Why do I need landing pages?

Landing pages have been proven to be very helpful in attracting targeted audiences. They convert more traffic compared to standard websites because they are focused specifically on one goal or call to action (CTA).

A landing page is more focused and has fewer links.

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