Instapage Vs Unto Site

instapage-reviews

Are you in search of a builder platform that can let you create an effectively optimized landing page without the need to do a lot of work?

Today, there are plenty of platforms that deliver just that, and Instapage is a great example.

Instapage is packed with tons of high-quality features, neat-looking templates, user-friendly building tools, and easy integrations. But is it a good match for your business?

It is as efficient as they claim when creating conversion-focused landing pages. Will it be worth the money spent? All of this and more will be answered in our Instapage review.

We’ll also be covering all the features and tools it has, as well as how it can reach your goals to greater heights.

Are you passionate about the future for your business? Let’s find out if Instapage is the one for you!

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For those of you who prefer a more visual experience, here is a video review by Marketing Island’s YouTube channel. To get a comprehensive overview of Instapage, you may still want to check out our article below.

A brief overview Instapage Vs Unto Site

Instapage is a premium online marketing and advertising platform that offers a host of tools and functions aimed at increasing the conversion rate.

Since 2012, Instapage has been widely known as a leading name in post-click optimization. Why so?

The optimized advanced landing page creator is included. It’s equipped with templates ready for use and easily accessible tools, from the drag-and-drop interface to wide selections of widgets and stock images to helpful analytics tools.

Everything is simplified to make it easy for even beginners to create landing pages.

Instapage allows you to experiment with personalization and experimentation, such as collaboration and integration tools, A/B testing and collaboration, as well as precise analytics systems like HeatMap and a quick hosting system.

It’s not just the leading page builder that Instapage has only been known for – its focus on conversion is the platform’s key selling point.

Instapage landing pages result in a 16% customer conversion rate, which is higher than the 4% rate for pages created without any premium builders.

Features

We’ve now covered what Instapage is, and the features that they offer. Let’s get into the useful tools that make up this platform! Instapage Vs Unto Site

Instapage Vs Unto Site

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User Experience

Dashboard

When you log in to Instapage, the dashboard will be your first notice. This dashboard will show you a summary of your landing pages, including conversion rates, visitors and PostClick scores.

You will find many great tools and features waiting to be tried, including Experiments and Analytics, Personalization, Landing Pages, and Experiments.

With Instapage, you don’t just get to create a new landing page. You also get to create a Group folder to organize multiple pages with ease.

Landing Page Builder

Instapage’s landing page editor is among the most powerful yet easy-to-use builders out there. How true is that statement? We’ll take a close look at its features and functions right now!

Templates

Instapage comes packed with a wide selection of over 200 professional pre-made templates.

Apart from the full landing page template, there are also different kinds of themes, such as Two-step, Click-through, and even Thank You templates!

Drag-and-drop Interface

What makes this feature on Instapage unique from the rest is you can arrange everything literally anywhere, without worrying about being locked to a grid layout! Other page builders wouldn’t always allow you to have the same freedom as Instapage has.

While you can place items freely even on top of each other, Instapage has visual markers to help you place where those items should be. Think of the builder as the landing page equivalent to Photoshop or Illustrator.

Widgets and Instablocks

Multiple pages can be created? Instapage has a time-saving feature in the form of Instablocks, where you get to reuse assets without the need to make them again from scratch.

You don’t just get to create custom blocks; you can also make full-on block templates with layouts and goals. If you’ve used Adobe CC software, you may be familiar with this kind of interface!

Instapage offers a variety of widgets to enhance your landing page. There are many types, including headlines, forms and buttons, timers and HTML widgets. You can also upload images and videos.

Mobile Landing Pages

What’s great about using Instapage is that you can have the option to create a mobile version of your landing page! Simply switch from desktop view to mobile and the editor will generate a phone-friendly layout. You can then make some adjustments.

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Analytics and Testing

Instapage delivers top-quality analytic reports with helpful tools that will keep you in the loop about how your landing pages are performing.

The dashboard provides information about visitor data, conversions and the conversion rate. Let’s discuss further on that right now.

Instapage’s Analytics section provides detailed information about these rates using graphs and other visual aids to give users a better perspective. A data chart is accessible whenever you’re running split tests, packed with accurate percentages and rates. You can also integrate with Google Analytics for even more insight on your data!

You can also monitor the details of lead generators, as well as their PostClick score. This information is only available if you have a Google Ads account. You can also check the activities of visitors within your landing pages with the built-in heatmap.

To ensure a fully optimized landing page that can easily attract visitors, Instapage provides A/B split testing, where you essentially get to test different page variations to see which one performs the best.

If your page ever doesn’t generate enough to reach your conversion goal, split testing can help you make sure it hits right where you want it. Instapage Vs Unto Site

Publishing and Integration

Once you’re satisfied with your landing page, you can publish it on any of the following site platforms, including:

  • On your own custom domain
  • A WordPress website can be customized using a plug-in.
  • On a Drupal website

You can also plublish the page as a demo for testing purposes, but it’s recommended to use another domain to do so.

Publishing on your WordPress site is made possible by activating the free plug-in. Although it seems simple, it is not easy. It takes a while depending on your internet speed to make it work.

Instapage lets you integrate with a long list of third-party platforms for a more enhanced user experience from e-mail marketing services to analytics solutions. You can also connect to more services with the help of the web server Zipier

Other Features

Apart from its awesome page builder, crazy accurate analytic readings, and other fully optimized features, Instapage has a lot more tools than you’d expect! These tools will help you create hit landing pages.

  1. Collaboration tools for teams include Comment Mode, which allows you and your team to give feedback on specific elements of the page.
  2. Google AMP support for mobile landing pages to load quicker without completely affecting their design and conversation optimization
  3. Quick and easy integration with Google AdWords to further track your pages’ return of investment (ROI) and its effectiveness

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Pricing

Instapage offers two pricing options, one each called Building (Business) or Converting (Enterprise).

Building Plan

The Building plan costs $199 per month if paid annually, and $299 if paid monthly. If you decide to go for the yearly pricing, you would need to pay upfront the total price of around $2,388, but you get to save more money compared to paying every month.

It contains everything you need for engaging pages using Instapage’s key features and tools. This includes the Customer Success Manager, which offers users advice and guidance on how to find their strategy.

Converting Plan

With the Converting plan, you don’t just get all the standard features, but also the opportunity to use advanced ones such as 1:1 ad-to-page personalization, heatmaps, and global blocks among others.

What’s great about it is that the configuration is both unique and customizable, as it’s built to be based on your specific needs. You will also see the price depending on the number of features you require.

All of these make up the reason why the Converting plan is highly recommended by large-scale businesses. Instapage Vs Unto Site

Try it Free of Charge

Instapage offers a 14-day free trial. To access the offer, you will need to first enter your payment details. Once you are satisfied with the service, you can be automatically billed and then decide to continue.

Should you not feel fully satisfied with the service, you can cancel it right away.

Both the pros and cons

Instapage is a great platform for marketing, but are you sure it’s the right one for you?

Here’s a complete list of pros and con to consider:

Pros

  • Instapage offers an intuitive design interface and professional-grade templates and blocks.
  • You have access to a lot of data and built-in tools.
  • Creating A/B and split tests and other experiments are made simple.
  • It offers seamless integration with all kinds of services, as well as a wide range of landing page publishing options.
  • It also has mobile support for your pages, plus responsive customer service whenever you need it.

Cons

  • Blogs and small businesses are not as likely to benefit from the high price range that starts at.
  • Landing page templates are limited in variety, which is not the case with other platforms like Instapage.
  • There is also a lack of features and tools should you decide to go for the Building plan.
  • The WordPress plug-in is not always as simple as people hope.

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Last Thoughts

Instapage is a great landing page builder with easily accessible features worth adding to your business strategy.

Integrating your landing page with your website domain requires less effort as it takes care of all the hostings without any hassle. However, when it comes to publishing on a WordPress site, you may encounter extra time in activating the plug-in, so a few improvements are suggested.

It’s not just the page builder that makes it stand apart from others. Conversion and analytics are important points that make the platform unique.

From just $199, its advanced optimized tools are perfect for established businesses who want to go all out in attracting visitors and reaching goals to greater heights.

If you’re a small business, the price may come off as quite steep, but that doesn’t mean you can’t use it. Instapage is still available for you to try. You will need to make more financial investments.

Are you looking for alternatives that offer similar features to Instapage but are less expensive? You might give Leadpages or Unbounce a shot instead.

Frequently Asked Questions (FAQ). Instapage Vs Unto Site

What number of users does Instapage have

As of this year in 2022, Instapage has garnered 16,000 customers on average, with an annual churn rate of 72.00%, based on reports by the Latka database.

Can Instapage integrate with Shopify?

Zapier is a great tool to integrate your Instapage-made landing pages with Shopify’s e-commerce platform

Are landing pages free?

With Instapage, making a landing page is not free – it comes at a cost in the form of periodic payments.

If you’re looking for a builder that lets you create landing pages for free, there are plenty for you to try out. ConvertKit and ConvertFlow are all examples.

Why do I need landing pages?

In attracting target audiences, landing pages are proven to be a big help. They convert more traffic compared to standard websites because they are focused specifically on one goal or call to action (CTA).

A normal website has all kinds of calls to action through many links, whereas a landing page has limited links, most of which lead to the desired goal.

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