Are you looking for a platform that will allow you to create a landing page with minimal effort?
There are many platforms today that can do this, including Instapage.
Instapage is packed with tons of high-quality features, neat-looking templates, user-friendly building tools, and easy integrations. But is it a good match for your business?
It is as efficient as they claim when creating conversion-focused landing pages. Is it worth the investment? We’ll answer all of that in this review on Instapage right here!
We’ll also be covering all the features and tools it has, as well as how it can reach your goals to greater heights.
Passionate about the future of your business? Let’s see if Instapage is right for you.
For those of you who prefer a more visual experience, here is a video review by Marketing Island’s YouTube channel. Do check out our article below, however, because it has a comprehensive overview of Instapage.
Instapage is an online advertising and marketing platform that offers many tools and functions to increase conversion rates.
Instapage is a leader in post-click optimization since 2012. Why is this?
It comes with an optimized advanced landing page builder. It comes with ready-to-use templates and easy-to-use tools. These include the drag-and drop interface, a wide range of stock images and widgets, and helpful analytics tools.
Everything is simplified to make it easy for even beginners to create landing pages.
Instapage also allows you to try out personalization and experimentation options such as A/B testing, collaboration and integration tools, accurate analytics systems such as HeatMap, and a swift hosting system.
Instapage is not only the best page builder, but its main selling point is its focus on conversion.
Instapage landing pages result in a 16% customer conversion rate, which is higher than the 4% rate for pages created without any premium builders.
When you log in to Instapage, the dashboard will be your first notice. This dashboard will show you a summary of your landing pages, including conversion rates, visitors and PostClick scores.
There are many major tools and features there waiting for you to try out, from Landing Pages and Personalization to Experiments and Analytics, and all the way to the inbox and other account settings.
Instapage allows you to create new landing pages. You also get to create a Group folder to organize multiple pages with ease.
Landing Page Builder
Instapage’s landing pages editor is one of the most powerful and easy-to-use builders. But how true is this statement? We’ll take a close look at its features and functions right now!
Instapage comes packed with a wide selection of over 200 professional pre-made templates.
There are many themes available, including the complete landing page template.
What makes this feature on Instapage unique from the rest is you can arrange everything literally anywhere, without worrying about being locked to a grid layout! Other page builders wouldn’t always allow you to have the same freedom as Instapage has.
Although you can place items anywhere you want, Instapage provides visual markers that will help you determine where they should be. The builder is like Illustrator or Photoshop for landing pages.
Instablocks and Widgets
Multiple pages can be created? Instapage offers a time-saving feature called Instablocks. This allows you to reuse assets without having to create them from scratch.
You don’t just get to create custom blocks; you can also make full-on block templates with layouts and goals. If you’ve used Adobe CC software, you may be familiar with this kind of interface!
Instapage offers a variety of widgets to enhance your landing page. There are many different kinds such as headlines, forms, buttons, timers, and HTML widgets, as well as images and videos.
Mobile Landing Pages
Instapage allows you to make a mobile version your landing page. Just switch the view from desktop to mobile, and the editor will automatically generate a phone-friendly layout, where you can then put in a few adjustments.
Analytics and Testing
Instapage delivers top-quality analytic reports with helpful tools that will keep you in the loop about how your landing pages are performing.
The dashboard provides information about visitor data, conversions and the conversion rate. Let’s discuss further on that right now.
Instapage’s Analytics section provides detailed information about these rates using graphs and other visual aids to give users a better perspective. A data chart is accessible whenever you’re running split tests, packed with accurate percentages and rates. You can also integrate with Google Analytics for even more insight on your data!
You also get to monitor lead generator details, as well as the PostClick score, which you can only see if you connect to a Google Ads account. Apart from those, there is a built-in heatmap that lets you check visitors’ activities within your landing page.
To ensure a fully optimized landing page that can easily attract visitors, Instapage provides A/B split testing, where you essentially get to test different page variations to see which one performs the best.
Publishing and Integrations
Once you’re satisfied with your landing page, you can publish it on any of the following site platforms, including:
- On your own custom domain
- A WordPress website can be customized using a plug-in.
- Drupal websites
You can also plublish the page as a demo for testing purposes, but it’s recommended to use another domain to do so.
Activating the plug-in frees you from having to publish on your WordPress website. As simple as it may seem, there are quite a few hurdles, plus a few hours depending on the internet speed, to get it to work.
Instapage allows you to integrate with a wide range of third-party platforms, allowing for an enhanced user experience. This includes e-mail marketing and analytics services. You can also connect to more services with the help of the web server Zipier
Apart from its awesome page builder, crazy accurate analytic readings, and other fully optimized features, Instapage has a lot more tools than you’d expect! Here are some that can help you make the most out of creating hit landing pages:
- Collaboration tools for teams including Comment Mode for you and your teammates to leave feedback on certain elements of the page
- Google AMP support mobile landing pages for faster loading without affecting design or conversation optimization
- Easy integration with Google AdWords for tracking your pages’ ROI (return on investment) and effectiveness
Instapage comes with two pricing plans, each named Building (Business) and Converting (Enterprise).
The Building plan costs $199 per month if paid annually, and $299 if paid monthly. If you decide to go for the yearly pricing, you would need to pay upfront the total price of around $2,388, but you get to save more money compared to paying every month.
It includes everything you need to create engaging pages with Instapage’s essential features and tools, such as the Customer Success Manager which gives users advice on finding their strategy, and much more.
The Converting plan offers more than just the standard features. You can also use advanced features such as heatmaps and 1:1 ad to page personalization.
It’s unique and customizable. This is what makes it so great. You will also see the price depending on the number of features you require.
Try it Free of Charge
Instapage offers a 14-day free trial. To access the offer, you will need to first enter your payment details. Once you are satisfied with the service, you can be automatically billed and then decide to continue.
Should you not feel fully satisfied with the service, you can cancel it right away.
Both the pros and cons
Instapage may be a useful platform that’s perfect for your marketing needs, but do you think this is the one you’ve been looking for?
Here’s a complete list of pros and con to consider:
- Instapage has an easy-to-use design interface with professional pre-made templates and blocks.
- There are tons of reporting data and built-in tools within your reach.
- Creating A/B and split tests and other experiments are made simple.
- It offers seamless integration with all kinds of services, as well as a wide range of landing page publishing options.
- You can also use it for mobile support on your pages and responsive customer service when you need it.
- Blogs and small businesses are not as likely to benefit from the high price range that starts at.
- There is a lack of variety with landing page templates, unlike other platforms that offer similar services as Instapage.
- If you choose to go with the Building plan, there are a few tools and features that you may not have access to.
- The WordPress plug-in tends to not be as straightforward as some hope it to be.
Instapage is an excellent landing page creator that offers many useful features that can be added to your business strategy.
Integrating your landing page with your website domain requires less effort as it takes care of all the hostings without any hassle. However, when it comes to publishing on a WordPress site, you may encounter extra time in activating the plug-in, so a few improvements are suggested.
It’s not just the page builder that makes it stand apart from others. Conversion and analytics are important points that make the platform unique.
From just $199, its advanced optimized tools are perfect for established businesses who want to go all out in attracting visitors and reaching goals to greater heights.
If you’re a small business, the price may come off as quite steep, but that doesn’t mean you can’t use it. You can still give Instapage a try! It’s just that it requires more financial investments.
Looking for cheaper alternatives with similar features as Instapage? You may give Unbounce and Leadpages a try instead!
How many users does Instapage have?
Instapage had 16,000 customers in 2022 as of this year, based upon reports from the Latka databank.
Is Instapage compatible with Shopify
Zapier is a great tool to integrate your Instapage-made landing pages with Shopify’s e-commerce platform
Are landing pages free?
With Instapage, making a landing page is not free – it comes at a cost in the form of periodic payments.
offers a free builder that allows you to create landing pages. This includes the likes of ConvertKit, Carrd, ConvertFlow, etc.
Why do I need landing pages?
In attracting target audiences, landing pages are proven to be a big help. They convert more traffic compared to standard websites because they are focused specifically on one goal or call to action (CTA).
A landing page is more focused and has fewer links.