Are you looking for a platform that will allow you to create a landing page with minimal effort?
Today, there are plenty of platforms that deliver just that, and Instapage is a great example.
Instapage has a lot of great features, clean-looking templates and user-friendly integrations. Is it the right fit for your business?
Is it as effective as they claim in making conversion-focused landing pages? Is it worth the investment? We’ll answer all of that in this review on Instapage right here!
We’ll also be covering all the features and tools it has, as well as how it can reach your goals to greater heights.
Passionate about the future of your business? Let’s find out if Instapage is the one for you!
For those of you who prefer a more visual experience, here is a video review by Marketing Island’s YouTube channel. To get a comprehensive overview of Instapage, you may still want to check out our article below.
A brief overview Pixel Events Instapage
Instapage is an online advertising and marketing platform that offers many tools and functions to increase conversion rates.
Since 2012, Instapage has been widely known as a leading name in post-click optimization. Why is this?
It comes with an optimized advanced landing page builder. It comes with ready-to-use templates and easy-to-use tools. These include the drag-and drop interface, a wide range of stock images and widgets, and helpful analytics tools.
Everything is simplified to make it easy for even beginners to create landing pages.
Instapage allows you to experiment with personalization and experimentation, such as collaboration and integration tools, A/B testing and collaboration, as well as precise analytics systems like HeatMap and a quick hosting system.
Instapage is not only the best page builder, but its main selling point is its focus on conversion.
Instapage landing pages result in a 16% customer conversion rate, which is higher than the 4% rate for pages created without any premium builders.
We’ve now covered what Instapage is, and the features that they offer. Let’s get into the useful tools that make up this platform! Pixel Events Instapage
Once you log in to Instapage for the first time, the first thing you will notice is the dashboard, which will give you brief calculated details of your landing page, including the number of visitors, the conversion rate, and PostClick score.
You will find many great tools and features waiting to be tried, including Experiments and Analytics, Personalization, Landing Pages, and Experiments.
Instapage allows you to create new landing pages. You also get to create a Group folder to organize multiple pages with ease.
Landing Page Builder
Instapage’s landing pages editor is one of the most powerful and easy-to-use builders. But how true is this statement? Let’s take a closer look at the features and functions of this device.
Instapage comes packed with a wide selection of over 200 professional pre-made templates.
There are many themes available, including the complete landing page template.
What makes this feature on Instapage unique from the rest is you can arrange everything literally anywhere, without worrying about being locked to a grid layout! Other page builders wouldn’t always allow you to have the same freedom as Instapage has.
Although you can place items anywhere you want, Instapage provides visual markers that will help you determine where they should be. The builder is like Illustrator or Photoshop for landing pages.
Widgets and Instablocks
Creating multiple pages? Instapage offers a time-saving feature called Instablocks. This allows you to reuse assets without having to create them from scratch.
You don’t just get to create custom blocks; you can also make full-on block templates with layouts and goals. This interface may look familiar to anyone who has used Adobe CC software.
Instapage also has a range of widgets for your landing page. There are many types, including headlines, forms and buttons, timers and HTML widgets. You can also upload images and videos.
Mobile Landing Pages
Instapage allows you to make a mobile version your landing page. Simply switch from desktop view to mobile and the editor will generate a phone-friendly layout. You can then make some adjustments.
Analytics and Testing
Instapage is top-notch when it comes to delivering analytic reports, with accommodating tools to keep you on track on how your landing page is performing.
As previously mentioned, the dashboard contains brief data details from visitor and conversion counts to the conversion rate. Let’s discuss further on that right now.
Instapage’s Analytics section provides detailed information about these rates using graphs and other visual aids to give users a better perspective. Split tests can be accessed with a data chart that shows exact percentages and rates. Google Analytics can be integrated to provide additional insight into your data.
You can also monitor the details of lead generators, as well as their PostClick score. This information is only available if you have a Google Ads account. Apart from those, there is a built-in heatmap that lets you check visitors’ activities within your landing page.
Instapage offers A/B Split Testing, which allows you to test various page variants to determine which one is the most effective. This helps ensure that your landing page is optimized to attract visitors.
Split testing is a great way to ensure that your page generates enough traffic to meet your conversion goals. Pixel Events Instapage
Publishing and Integrations
Once you’re satisfied with your landing page, you can publish it on any of the following site platforms, including:
- On your own custom domain
- A WordPress website can be customized using a plug-in.
- On a Drupal website
For testing purposes, you can also plblish the page. However, it is recommended that you use another domain.
Activating the plug-in frees you from having to publish on your WordPress website. Although it seems simple, it is not easy. It takes a while depending on your internet speed to make it work.
Instapage allows you to integrate with a wide range of third-party platforms, allowing for an enhanced user experience. This includes e-mail marketing and analytics services. And with the extra boost from the web server Zapier, you can connect to even more services!
Instapage offers more features than you might expect, including an amazing page builder and extremely accurate analytic readings. Here are some that can help you make the most out of creating hit landing pages:
- Collaboration tools for teams include Comment Mode, which allows you and your team to give feedback on specific elements of the page.
- Google AMP support for mobile landing pages to load quicker without completely affecting their design and conversation optimization
- Quick and easy integration with Google AdWords to further track your pages’ return of investment (ROI) and its effectiveness
Instapage comes with two pricing plans, each named Building (Business) and Converting (Enterprise).
If you pay annually, the Building plan will cost $199 per month and $299 monthly. You will need to pay an upfront price of approximately $2,388, but this is a better deal than paying monthly.
It includes everything you need to create engaging pages with Instapage’s essential features and tools, such as the Customer Success Manager which gives users advice on finding their strategy, and much more.
With the Converting plan, you don’t just get all the standard features, but also the opportunity to use advanced ones such as 1:1 ad-to-page personalization, heatmaps, and global blocks among others.
It’s unique and customizable. This is what makes it so great. The price will also reflect on how many features you may need.
All of these make up the reason why the Converting plan is highly recommended by large-scale businesses. Pixel Events Instapage
Instapage has a 14-day trial offer, and you’d need to enter your payment details first to access it. You can get automatically billed once you like it so far and decide to continue onward.
Should you not feel fully satisfied with the service, you can cancel it right away.
Pros and Cons
Instapage is a great platform for marketing, but are you sure it’s the right one for you?
Here is a full list of pros and cons you should consider:
- Instapage offers an intuitive design interface and professional-grade templates and blocks.
- There are tons of reporting data and built-in tools within your reach.
- Creating A/B and split tests and other experiments are made simple.
- It offers seamless integration with all kinds of services, as well as a wide range of landing page publishing options.
- You can also use it for mobile support on your pages and responsive customer service when you need it.
- The steep price range starting at does not look as promising for smaller-scale businesses and blogs.
- Landing page templates are limited in variety, which is not the case with other platforms like Instapage.
- There is also a lack of features and tools should you decide to go for the Building plan.
- The WordPress plug-in is not always as simple as people hope.
Instapage is an excellent landing page creator that offers many useful features that can be added to your business strategy.
It is easy to integrate your landing page with your site domain. This takes care of all hosting issues without hassle. If you have to activate the plug-in for publishing on a WordPress website, it may take longer.
It’s not just the page builder that makes it stand apart from others. Conversion and analytics are important points that make the platform unique.
From just $199, its advanced optimized tools are perfect for established businesses who want to go all out in attracting visitors and reaching goals to greater heights.
Even though the cost may seem high for small businesses, it doesn’t mean that you won’t be able to use it. You can still give Instapage a try! You will need to make more financial investments.
Looking for cheaper alternatives with similar features as Instapage? You might give Leadpages or Unbounce a shot instead.
Frequently Asked Questions (FAQ). Pixel Events Instapage
How many users does Instapage have?
As of this year in 2022, Instapage has garnered 16,000 customers on average, with an annual churn rate of 72.00%, based on reports by the Latka database.
Can Instapage integrate with Shopify?
If you’re planning on integrating your Instapage-made landing page with the e-commerce platform Shopify, you can do so with the help of Zapier!
Are landing pages free?
Instapage makes it difficult to create landing pages. Instead, you pay a monthly fee.
offers a free builder that allows you to create landing pages. ConvertKit and ConvertFlow are all examples.
Why do I need landing pages?
In attracting target audiences, landing pages are proven to be a big help. They convert more traffic compared to standard websites because they are focused specifically on one goal or call to action (CTA).
A landing page is more focused and has fewer links.