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instapage-reviews

Are you looking for a platform that will allow you to create a landing page with minimal effort?

There are many platforms today that can do this, including Instapage.

Instapage is packed with tons of high-quality features, neat-looking templates, user-friendly building tools, and easy integrations. But is it a good match for your business?

Is it as effective as they claim in making conversion-focused landing pages? Will it be worth the money spent? We’ll answer all of that in this review on Instapage right here!

We’ll also be covering all the features and tools it has, as well as how it can reach your goals to greater heights.

Are you passionate about the future for your business? Let’s find out if Instapage is the one for you!

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For those of you who prefer a more visual experience, here is a video review by Marketing Island’s YouTube channel. Do check out our article below, however, because it has a comprehensive overview of Instapage.

A Brief Overview Support Instapage

Instapage is an online advertising and marketing platform that offers many tools and functions to increase conversion rates.

Since 2012, Instapage has been widely known as a leading name in post-click optimization. Why is this?

The optimized advanced landing page creator is included. It comes with ready-to-use templates and easy-to-use tools. These include the drag-and drop interface, a wide range of stock images and widgets, and helpful analytics tools.

Everything is simplified to make it easy for even beginners to create landing pages.

Instapage allows you to experiment with personalization and experimentation, such as collaboration and integration tools, A/B testing and collaboration, as well as precise analytics systems like HeatMap and a quick hosting system.

Instapage is not only the best page builder, but its main selling point is its focus on conversion.

Instapage landing pages result in a 16% customer conversion rate, which is higher than the 4% rate for pages created without any premium builders.

Features

We’ve now covered what Instapage is, and the features that they offer. Let’s get into the useful tools that make up this platform! Support Instapage

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User Experience

Dashboard

Once you log in to Instapage for the first time, the first thing you will notice is the dashboard, which will give you brief calculated details of your landing page, including the number of visitors, the conversion rate, and PostClick score.

There are many major tools and features there waiting for you to try out, from Landing Pages and Personalization to Experiments and Analytics, and all the way to the inbox and other account settings.

Instapage allows you to create new landing pages. To organize multiple pages, you can also create a Group folder.

Landing Page Builder

Instapage’s landing pages editor is one of the most powerful and easy-to-use builders. How true is that statement? Let’s take a closer look at the features and functions of this device.

Templates

Instapage comes packed with a wide selection of over 200 professional pre-made templates.

Apart from the full landing page template, there are also different kinds of themes, such as Two-step, Click-through, and even Thank You templates!

Drag-and-drop Interface

Instapage’s unique feature is that you can arrange everything anywhere. Instapage allows you the same freedom that other page builders don’t allow.

Although you can place items anywhere you want, Instapage provides visual markers that will help you determine where they should be. Think of the builder as the landing page equivalent to Photoshop or Illustrator.

Widgets and Instablocks

Multiple pages can be created? Instapage has a time-saving feature in the form of Instablocks, where you get to reuse assets without the need to make them again from scratch.

You don’t just get to create custom blocks; you can also make full-on block templates with layouts and goals. If you’ve used Adobe CC software, you may be familiar with this kind of interface!

Instapage offers a variety of widgets to enhance your landing page. There are many types, including headlines, forms and buttons, timers and HTML widgets. You can also upload images and videos.

Mobile Landing Pages

Instapage allows you to make a mobile version your landing page. Just switch the view from desktop to mobile, and the editor will automatically generate a phone-friendly layout, where you can then put in a few adjustments.

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Analytics and Testing

Instapage is top-notch when it comes to delivering analytic reports, with accommodating tools to keep you on track on how your landing page is performing.

As previously mentioned, the dashboard contains brief data details from visitor and conversion counts to the conversion rate. Let’s talk more about that now.

Instapage’s Analytics section provides detailed information about these rates using graphs and other visual aids to give users a better perspective. Split tests can be accessed with a data chart that shows exact percentages and rates. Google Analytics can be integrated to provide additional insight into your data.

You can also monitor the details of lead generators, as well as their PostClick score. This information is only available if you have a Google Ads account. You can also check the activities of visitors within your landing pages with the built-in heatmap.

To ensure a fully optimized landing page that can easily attract visitors, Instapage provides A/B split testing, where you essentially get to test different page variations to see which one performs the best.

Split testing is a great way to ensure that your page generates enough traffic to meet your conversion goals. Support Instapage

Publishing and Integration

After you are satisfied with your landing pages, you can publish them on any one of the following sites platforms:

  • On your own custom domain
  • A WordPress website can be customized using a plug-in.
  • Drupal websites

For testing purposes, you can also plblish the page. However, it is recommended that you use another domain.

Publishing on your WordPress site is made possible by activating the free plug-in. Although it seems simple, it is not easy. It takes a while depending on your internet speed to make it work.

Instapage lets you integrate with a long list of third-party platforms for a more enhanced user experience from e-mail marketing services to analytics solutions. You can also connect to more services with the help of the web server Zipier

Other Features

Instapage offers more features than you might expect, including an amazing page builder and extremely accurate analytic readings. These tools will help you create hit landing pages.

  1. Collaboration tools for teams include Comment Mode, which allows you and your team to give feedback on specific elements of the page.
  2. Google AMP support mobile landing pages for faster loading without affecting design or conversation optimization
  3. Quick and easy integration with Google AdWords to further track your pages’ return of investment (ROI) and its effectiveness

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Pricing

Instapage comes with two pricing plans, each named Building (Business) and Converting (Enterprise).

Building Plan

The Building plan costs $199 per month if paid annually, and $299 if paid monthly. You will need to pay an upfront price of approximately $2,388, but this is a better deal than paying monthly.

It contains everything you need for engaging pages using Instapage’s key features and tools. This includes the Customer Success Manager, which offers users advice and guidance on how to find their strategy.

Conversion Plan

The Converting plan offers more than just the standard features. You can also use advanced features such as heatmaps and 1:1 ad to page personalization.

What’s great about it is that the configuration is both unique and customizable, as it’s built to be based on your specific needs. You will also see the price depending on the number of features you require.

These are the reasons why large-scale companies recommend the Converting Plan. Support Instapage

Try it Free of Charge

Instapage has a 14-day trial offer, and you’d need to enter your payment details first to access it. Once you are satisfied with the service, you can be automatically billed and then decide to continue.

Should you not feel fully satisfied with the service, you can cancel it right away.

Both the pros and cons

Instapage may be a useful platform that’s perfect for your marketing needs, but do you think this is the one you’ve been looking for?

Here’s a complete list of pros and con to consider:

Pros

  • Instapage has an easy-to-use design interface with professional pre-made templates and blocks.
  • There are tons of reporting data and built-in tools within your reach.
  • It is easy to create split and A/B tests, as well as other experiments.
  • It offers seamless integration with all kinds of services, as well as a wide range of landing page publishing options.
  • It also has mobile support for your pages, plus responsive customer service whenever you need it.

Cons

  • Blogs and small businesses are not as likely to benefit from the high price range that starts at.
  • There is a lack of variety with landing page templates, unlike other platforms that offer similar services as Instapage.
  • There is also a lack of features and tools should you decide to go for the Building plan.
  • The WordPress plug-in tends to not be as straightforward as some hope it to be.

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Final Thoughts

Instapage is an excellent landing page creator that offers many useful features that can be added to your business strategy.

Integrating your landing page with your website domain requires less effort as it takes care of all the hostings without any hassle. However, when it comes to publishing on a WordPress site, you may encounter extra time in activating the plug-in, so a few improvements are suggested.

It’s not just the page builder that makes it stand apart from others. Conversion and analytics are important points that make the platform unique.

Its advanced optimization tools start at $199 and are ideal for businesses that want to attract more visitors and reach higher goals.

If you’re a small business, the price may come off as quite steep, but that doesn’t mean you can’t use it. Instapage is still available for you to try. It’s just that it requires more financial investments.

Looking for cheaper alternatives with similar features as Instapage? You might give Leadpages or Unbounce a shot instead.

Frequently Asked Questions (FAQ) Support Instapage

How many users does Instapage have?

Instapage had 16,000 customers in 2022 as of this year, based upon reports from the Latka databank.

Is Instapage compatible with Shopify

If you’re planning on integrating your Instapage-made landing page with the e-commerce platform Shopify, you can do so with the help of Zapier!

Are landing pages free?

With Instapage, making a landing page is not free – it comes at a cost in the form of periodic payments.

offers a free builder that allows you to create landing pages. ConvertKit and ConvertFlow are all examples.

Why do I need landing pages?

In attracting target audiences, landing pages are proven to be a big help. Because they are focused on one goal, or call to action (CTA), landing pages convert more traffic than standard websites.

A normal website has all kinds of calls to action through many links, whereas a landing page has limited links, most of which lead to the desired goal.

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