Tyson Quick Founder & Ceo Of Instapage

instapage-reviews

Are you looking for a platform that will allow you to create a landing page with minimal effort?

There are many platforms today that can do this, including Instapage.

Instapage is packed with tons of high-quality features, neat-looking templates, user-friendly building tools, and easy integrations. But is it a good match for your business?

It is as efficient as they claim when creating conversion-focused landing pages. Will it be worth the money spent? All of this and more will be answered in our Instapage review.

We’ll also be covering all the features and tools it has, as well as how it can reach your goals to greater heights.

Are you passionate about the future for your business? Let’s see if Instapage is right for you.

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For those of you who prefer a more visual experience, here is a video review by Marketing Island’s YouTube channel. To get a comprehensive overview of Instapage, you may still want to check out our article below.

A brief overview Tyson Quick Founder & Ceo Of Instapage

Instapage is an online advertising and marketing platform that offers many tools and functions to increase conversion rates.

Since 2012, Instapage has been widely known as a leading name in post-click optimization. Why so?

It comes with an optimized advanced landing page builder. It’s equipped with templates ready for use and easily accessible tools, from the drag-and-drop interface to wide selections of widgets and stock images to helpful analytics tools.

Everything is streamlined to be user-friendly, even for beginners who may not be too familiar with encoding and creating landing pages from scratch!

Instapage allows you to experiment with personalization and experimentation, such as collaboration and integration tools, A/B testing and collaboration, as well as precise analytics systems like HeatMap and a quick hosting system.

Instapage is not only the best page builder, but its main selling point is its focus on conversion.

Landing pages made through Instapage result in an average customer conversion rate of 16%, a bigger number compared to the 4% rate if made without the help of any premium builder service.

Features

We’ve now covered what Instapage is, and the features that they offer. Let’s get into the useful tools that make up this platform! Tyson Quick Founder & Ceo Of Instapage

Tyson Quick Founder & Ceo Of Instapage

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User Experience

Dashboard

When you log in to Instapage, the dashboard will be your first notice. This dashboard will show you a summary of your landing pages, including conversion rates, visitors and PostClick scores.

You will find many great tools and features waiting to be tried, including Experiments and Analytics, Personalization, Landing Pages, and Experiments.

Instapage allows you to create new landing pages. You also get to create a Group folder to organize multiple pages with ease.

Landing Page Builder

Instapage’s landing pages editor is one of the most powerful and easy-to-use builders. How true is that statement? We’ll take a close look at its features and functions right now!

Templates

Instapage includes over 200 pre-made templates for professionals.

There are many themes available, including the complete landing page template.

Drag-and-drop Interface

Instapage’s unique feature is that you can arrange everything anywhere. Other page builders wouldn’t always allow you to have the same freedom as Instapage has.

Although you can place items anywhere you want, Instapage provides visual markers that will help you determine where they should be. Think of the builder as the landing page equivalent to Photoshop or Illustrator.

Widgets and Instablocks

Multiple pages can be created? Instapage has a time-saving feature in the form of Instablocks, where you get to reuse assets without the need to make them again from scratch.

Not only can you create blocks that are unique, but you can also create block templates that include layouts and goals. If you’ve used Adobe CC software, you may be familiar with this kind of interface!

Instapage also has a range of widgets for your landing page. There are many different kinds such as headlines, forms, buttons, timers, and HTML widgets, as well as images and videos.

Mobile Landing Pages

What’s great about using Instapage is that you can have the option to create a mobile version of your landing page! Simply switch from desktop view to mobile and the editor will generate a phone-friendly layout. You can then make some adjustments.

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Analytics and Testing

Instapage delivers top-quality analytic reports with helpful tools that will keep you in the loop about how your landing pages are performing.

As previously mentioned, the dashboard contains brief data details from visitor and conversion counts to the conversion rate. Let’s discuss further on that right now.

Instapage’s dedicated Analytics section gives users detailed information on those rates through the use of graphs and other visual aids for a clearer perspective. A data chart is accessible whenever you’re running split tests, packed with accurate percentages and rates. You can also integrate with Google Analytics for even more insight on your data!

You also get to monitor lead generator details, as well as the PostClick score, which you can only see if you connect to a Google Ads account. Apart from those, there is a built-in heatmap that lets you check visitors’ activities within your landing page.

Instapage offers A/B Split Testing, which allows you to test various page variants to determine which one is the most effective. This helps ensure that your landing page is optimized to attract visitors.

If your page ever doesn’t generate enough to reach your conversion goal, split testing can help you make sure it hits right where you want it. Tyson Quick Founder & Ceo Of Instapage

Publishing and Integrations

Once you’re satisfied with your landing page, you can publish it on any of the following site platforms, including:

  • On your own custom domain
  • On a WordPress website (via a free plug-in)
  • On a Drupal website

You can also plublish the page as a demo for testing purposes, but it’s recommended to use another domain to do so.

Publishing on your WordPress site is made possible by activating the free plug-in. As simple as it may seem, there are quite a few hurdles, plus a few hours depending on the internet speed, to get it to work.

Instapage allows you to integrate with a wide range of third-party platforms, allowing for an enhanced user experience. This includes e-mail marketing and analytics services. And with the extra boost from the web server Zapier, you can connect to even more services!

Other Features

Apart from its awesome page builder, crazy accurate analytic readings, and other fully optimized features, Instapage has a lot more tools than you’d expect! Here are some that can help you make the most out of creating hit landing pages:

  1. Collaboration tools for teams include Comment Mode, which allows you and your team to give feedback on specific elements of the page.
  2. Google AMP support for mobile landing pages to load quicker without completely affecting their design and conversation optimization
  3. Easy integration with Google AdWords for tracking your pages’ ROI (return on investment) and effectiveness

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Pricing

Instapage comes with two pricing plans, each named Building (Business) and Converting (Enterprise).

Building Plan

If you pay annually, the Building plan will cost $199 per month and $299 monthly. If you decide to go for the yearly pricing, you would need to pay upfront the total price of around $2,388, but you get to save more money compared to paying every month.

It contains everything you need for engaging pages using Instapage’s key features and tools. This includes the Customer Success Manager, which offers users advice and guidance on how to find their strategy.

Converting Plan

The Converting plan offers more than just the standard features. You can also use advanced features such as heatmaps and 1:1 ad to page personalization.

It’s unique and customizable. This is what makes it so great. The price will also reflect on how many features you may need.

All of these make up the reason why the Converting plan is highly recommended by large-scale businesses. Tyson Quick Founder & Ceo Of Instapage

Free Trial

Instapage offers a 14-day free trial. To access the offer, you will need to first enter your payment details. You can get automatically billed once you like it so far and decide to continue onward.

Should you not feel fully satisfied with the service, you can cancel it right away.

Pros and Cons

Instapage is a great platform for marketing, but are you sure it’s the right one for you?

Here’s a complete list of pros and con to consider:

Pros

  • Instapage has an easy-to-use design interface with professional pre-made templates and blocks.
  • You have access to a lot of data and built-in tools.
  • Creating A/B and split tests and other experiments are made simple.
  • It integrates seamlessly with many services and offers a variety of landing page publishing options.
  • It also has mobile support for your pages, plus responsive customer service whenever you need it.

Cons

  • The steep price range starting at does not look as promising for smaller-scale businesses and blogs.
  • Landing page templates are limited in variety, which is not the case with other platforms like Instapage.
  • There is also a lack of features and tools should you decide to go for the Building plan.
  • The WordPress plug-in is not always as simple as people hope.

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Last Thoughts

Instapage is a great landing page builder with easily accessible features worth adding to your business strategy.

Integrating your landing page with your website domain requires less effort as it takes care of all the hostings without any hassle. However, when it comes to publishing on a WordPress site, you may encounter extra time in activating the plug-in, so a few improvements are suggested.

The page builder is not the only thing that makes it stand out from the rest – conversion and analytics are also important key points that make up the platform.

From just $199, its advanced optimized tools are perfect for established businesses who want to go all out in attracting visitors and reaching goals to greater heights.

If you’re a small business, the price may come off as quite steep, but that doesn’t mean you can’t use it. Instapage is still available for you to try. It’s just that it requires more financial investments.

Are you looking for alternatives that offer similar features to Instapage but are less expensive? You may give Unbounce and Leadpages a try instead!

Frequently Asked Questions (FAQ). Tyson Quick Founder & Ceo Of Instapage

How many users does Instapage have?

As of this year in 2022, Instapage has garnered 16,000 customers on average, with an annual churn rate of 72.00%, based on reports by the Latka database.

Is Instapage compatible with Shopify

If you’re planning on integrating your Instapage-made landing page with the e-commerce platform Shopify, you can do so with the help of Zapier!

Are landing pages free?

With Instapage, making a landing page is not free – it comes at a cost in the form of periodic payments.

offers a free builder that allows you to create landing pages. This includes the likes of ConvertKit, Carrd, ConvertFlow, etc.

Why do I need landing pages?

In attracting target audiences, landing pages are proven to be a big help. They convert more traffic compared to standard websites because they are focused specifically on one goal or call to action (CTA).

A normal website has all kinds of calls to action through many links, whereas a landing page has limited links, most of which lead to the desired goal.

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